The dimensions of social media portrayals appear to vary on a regular basis.
In a flash, you’ve created the ideal profile cover page. The very next thing you know, it has already been scaled and turned into a distorted mess.
It really doesn’t help that exact proportions, and image sizes are more difficult to reach than a reasonable political debate on the newsfeed.
Multimedia dominates the media platforms’ environment, whether it was a commercial advertisement, clip, daily event, or maybe even a joke. Using photos and text to successfully represent your social media marketing campaign has already become increasingly vital.
Your business’s graphic image is typically the first element your consumers perceive and maybe the only thing they retain in this fast-paced era of the internet. However, if you use our reference to social networking sites dimensions, it won’t be tough!
As of 2021, the most important social media picture proportions are listed underneath.
I’m sure you don’t want me to tell you how effective aesthetic resources are in your promotion. Rather, here’s what you want or need to know about image resolution on all of the massive social networking networks.
When it comes to developing a range of quality videos and photos, there seems to be a bunch to get perfect. You must ensure that any photos you use do not violate copyright rules. You’ll need to acquire high-quality photographs if you don’t have any own photography. It would be best if you found out where the resources are willing to assist you in improving your social networking site’s pictures. Furthermore, you must ensure that your networking site image sizes are correct. And it’s critical to have that correctly because:
● It prevents pixelation and inconvenient picture distortion. And by preventing this, your photographs will appear more polished.
● Every media platform’s network’s newsfeed will be optimized because of your pictures. This may help to boost participation.
● It guarantees that your viewer understands the entire image. Several of your company’s branding may be chopped off due to improper size.
● It has the ability to make your prospective material fool-proof. Knowing how to deal with social networking sites’ picture dimensions now might save you time and effort ahead whenever networks alter how pictures are shown.
● It has the ability to make your prospective material fool-proof. Knowing how to deal with social networking sites’ picture dimensions now might save you time and effort ahead whenever networks alter how pictures are shown.
We go further into information for each platform beneath. However, this picture has the social networking sites’ picture dimensions you’re very likely searching about. So, read on to know more about the image dimensions for each of the social media sites.
Instagram is a great picture-sharing social networking site. It’s the greatest location to exhibit off your current abilities, down close to creating an intriguing layout out of the order in which your photographs’ previews appear.
Instagram is built on pictures, which must highlight the importance of adhering to such size image restrictions. Guarantee that your display picture is easily identifiable so that visitors may discover you more easily via searching or exploration.
● Appears at a resolution of 110 × 110 inches on your account.
● Preserve a 1:1 screen resolution when taking a squared picture.
Instagram has always been about the photographs and videos that your followers see in their feeds. In reality, images captured with Instagram’s original app have a greater resolution than others.
● Instagram photos now have a resolution of 1080 x 1080 pixels.
● These photographs are still toned down to 612 × 612 pixels on Instagram.
● About 510 x 510 pixels, appear in the newsfeed.
● 1080 x 1920 pixels is the ideal dimension.
● A minimal level dimension of 600 x 1067 is required.
● 9:16 is the main parameter.
LinkedIn is indeed the largest and most influential community, with 468 million active monthly users. Whereas other social media sites may be helpful for generating traffic and clients, LinkedIn is a terrific way to find a talented workforce and interact with other leading organizations. And on this platform, just like the others, you have to pay full attention to the correct picture size. And for that, all you would need to do is go through the segment below.
300 by 300 pixels
LinkedIn switched to a new design for social accounts but preserved the boxed symbol for business pages. The LinkedIn personal profile elements, on the other hand, are quite basic. It’s critical to have the width just perfect.
● At least 300 by 300 pixels is required.
● The file size limit is 10 megabytes.
● JPG, GIF, and PNG are examples of picture formats.
1584 x 396
● 1584 x 396 pixels is the required resolution.
● The file size limit is 4MB.
● JPG, PNG, and GIF are examples of picture formats.
300 × 300 pixel
● The required resolution is 300 x 300 pixels.
● At least 300 by 300 pixels is required.
● 4MB limit in a square layout.
● PNG, JPG, and GIF are examples of file formats.
1128 x 191 pixel
● 1128 x 191 pixels is the ideal dimension.
● A limit size of the file of 4MB is allowed.
● PNG, JPG, and GIF are examples of picture formats.
1200 x 627 pixel
● Related to mobile sizing, the suggested picture or link size is 1200 x 627 pixels.
● PNG, JPG, and GIF are examples of picture formats.
To learn more, visit the LinkedIn help center.
● Computer resolution: 820 x 312 pixels
● Mobile device resolution: 640 x 360 pixels
● 400 x 150 pixels is the size limit.
● Just under 100KB is the recommended file size.
● 1200 x 630 pixels is the ideal dimension.
● 600 x 315 pixels is the size limit.
● The required dimensions of the photo are 1200 x 628 pixels.
● This is around a two-to-one ratio.
● After you’ve published activity to your calendar, you won’t be able to change the dimensions of your activity cover picture.
● Facebook specifies a threshold screen resolution of “30,000 pixels in any width, and fewer than 135,000,000 pixels in overall amount.”
● 2:1 dimension
● The picture dimension is 1080 x 1920 pixels.
● Stories take up the complete screen. That’s a 9:16 main parameter.
● Use a picture with a width of fewer than 500 pixels.
● Facebook Post advertisement dimensions must be at least 1080 by 1080 pixels.
● At least a resolution of 600 x 600 pixels is required.
● The ratio of 1.91:1 to 1:1.
● A limit image file of 30 MB is allowed.
● Advertising must be at least 1080 × 1080 pixels in size.
● Dimensions must be at least 254 x 133 pixels.
● The ratio is 1:1. (Keep in mind that this is a computer ad type.)
● A resolution of a minimum of 1080 x 1080 pixels is required.
● 1.91:1 to 1:1 ratio
Limited file size of 30 MB is allowed.
● A resolution of at least 1080 x 1080 pixels is required.
● The ratio is 1:1.
● A limit file size of 30 MB is allowed.
● A resolution should be of at least 1080 x 1080 pixels.
● A minimum resolution must be 600 x 600 pixels.
● 1.91:1 to 1:1 ratio.
● Maximal file size of 30 MB is allowed.
● 1080 x 1080 pixels
● 1.91:1 to 1:1 ratio
● Maximum file size of 30 MB is allowed.
● A resolution of at least 1080 x 1080 pixels is required.
● The ratio is 1:1.
● Size must be at least 254 x 133 pixels
● The allowance of the image file is 30 MB.
● 1080 by 1080 pixels in dimension.
● 9:16 is the ratio.
● You require a minimum width of 500 pixels.
Learn more at the YouTube help center.
● The required resolution is 800 x 800 pixels.
● JPG, GIF, BMP, and PNG are examples of picture formats.
Photo for the Channel Cover: 2,048 x 1,152 pixels● Picture Resolution: 2560 x 1440 pixels is preferred.
● Mobile and online users have access to a secure zone with a resolution of 1546 x 423 pixels.
● 4MB is the limit of the image size.
● JPG, GIF, BMP, and PNG are examples of picture formats.
● The aspect ratio of media must be 16:9.
● Videos with a lower aspect ratio, like 4:3, would be pillar boxed to accommodate.
● 200 × 200 pixels is the least picture dimension.
● 2MB is the limit of the image size.
● For banner photographs on Twitter, the pixel value is 1500 × 500 pixels.
● It’s essential to choose the largest size possible to ensure that the picture is prospective.
● The aspect ratio of the banner pictures is 3:1.
● 600 x 335 pixels is the size limit.
● On a computer, any aperture within 2:1 and 1:1 is best. And on smartphones, the requirements are 2:1, 3:4, and 16:9.
● GIF, JPG, and PNG are all accepted media.
● On smartphones, photographs and Images can be up to 5MB in size. On the net, you can upload up to 15MB.
Picture dimensions for Twitter cards:● 120 x 120 pixels is the size limit.
● GIF, JPG, and PNG are all accepted types.
● 1MB is the limit size.
● For the greatest results, use photos with a resolution of at least 600 x 335 pixels.
● 800 x 418 pixels with a 1.91:1 screen resolution.
● For a 1:1 viewing angle, use 800 x 800 pixels.
● The maximum size is 20MB.
● 800 x 800 pixels with a 1:1 aspect ratio.
● The image resolution is 1.91:1 with a resolution of 800 x 418 pixels.
● The maximum picture size is 3MB.
Carousels with a 1:1 viewing angle● 800 x 800 pixels.
● The ratio is 1.91:1 with a resolution of 800 x 418 pixels.
● The maximum file size is 20MB.
● 800 x 418 pixels for a 1.91:1 ratio on the Instant Messaging cards.
● 800 x 418 pixels fThe picture size limit is 3MB.
As a business, your public profile can be the first perception a prospective customer receives of you. You’ll come across as either genuine and competent or outmoded and unscrupulous, depending on the quality of your social media postings and photographs.
To ensure that you belong to the first classification, make sure your photographs are high-resolution, classy, on point, and suitably proportioned. Rather than assuming which social networking sites picture sizes will perform effectively, you now have a plan to assist you.
Are you looking for a team of professionals to handle your social media and market your brand online? Let us take care of your social media management to take your brand to the next level, contact our team of marketing specialists today!
New Year’s can be disregarded as a holiday; however, with a rundown of New Year marketing thoughts, you will not commit that error. While the facts confirm that shopper spending drops in January, remember that it doesn’t vanish by and large. Saying a sensational goodbye, brands chose to get inventive and brilliant with their campaigns and posts. We should simply say that the outgoing year is somewhat a cornerstone for being more imaginative as of now. While a couple of brands go through the straightforward, innovative course, different brands choose to think critically and synchronize their New Year campaigns with their brand philosophy.
Here we investigate how creative ideas to ring in the New Year can be imaginative. The web-based media space shall look lively and brilliant as it is loaded up with New Year wishes. Everything necessary to craft an excellent marketing campaign is a brief period of imagination to keep clients energized after all the gift-giving during the holidays. Yet, assuming you’re low on both of those, we’ve assembled five plans to kick you off.
One of the most effective methods for increasing traffic is to discover what people are seeking right now and then develop your content accordingly. Examining the data should be part of your New Year’s resolutions. It is critical that you understand what people are looking for. If you have an online store, this might help you support discounts rapidly. Individuals, for the most part, start thinking about their lives as the year comes to a close, and they soon begin to set objectives for themselves.
During the Christmas or Hanukkah season, many businesses use email marketing software to send emails. Set your company out from the crowd by sending something before New Year’s Eve. If you feel the urge to stand out from the competition, you may even send an email before the New Year. More significant chances are being noticed since people’s inboxes are often overflowing with messages on New Year’s Day. Send out unusual ideas to certain groups of your supporters, as well as email-only details that you aren’t publicizing on social media or your website.
You may even include a discount code or recall a suggestion for your email to improve it even further. You might also organize a giveaway challenge for a select group of loyal customers. This results in highly valuable, watched content while also providing your brand a boost.
Request that followers submit Christmas recordings with their own clips and your selected hashtag, containing your product or both, and provide something enticing in exchange. Keep this in mind when you plan your January marketing strategy. Connect with your online media audience by asking them to submit remarks or tales that stirred them in the preceding year. It may be anything: a personal tale, a comment from a celebrity, or something they’ve read or seen. You might have the substance on several platforms such as Twitter, Instagram, and even Facebook. Each of these has a unique set of engagement options.
Your content should also be tailored to your specific demands, utilizing catchphrases that have larger search traffic. This will also increase visitors to your website. Keep it short, to the point, and direct. Get some information about them or publish their New Year’s resolutions on Facebook for a chance to win a prize.
If you offered a prize for images of a holiday feast, follow up by asking how fans dealt with their other holiday chores. Afterwards, award them for something quirky and unusual that your customers did during the holiday season. It doesn’t have to be directly related to your business; this is more about building relationships. Consider New Year’s driven developments that will benefit your company the most. If you own a clothing store, offer a special discount on apparel, adornments, and splendor items that shine. If you own a liquor shop, combine a bottle of wine with a pair of wine glasses as a complimentary item to make festive bundles perfect for gifting as presents for New Year’s Eve celebrations.
Regardless of whether you’re not shipping a new product, having a unique discount on New Year’s Day is a great idea. To generate enthusiasm among buyers, the advancement should ideally be New Year driven. Begin the new year by giving discounts on a variety of items. If you’re stuck for new year’s advancement ideas and don’t have any new items to sell, simply reduce the items in your store!
While your Christmas sales may have ended, there may be clients who are waiting for greater bargains. This is a fantastic opportunity to provide those customers a chance to buy your stuff. Flash offers are fantastic New Year’s marketing ideas, and they can help you get your Christmas merchandise out. Get out your Christmas product and make it a point to get your clients to act right away. Many shoppers wait until after the holidays to take advantage of offers like this. Nonetheless, keep in mind that such consumers are unlikely to be your greatest future clients. Therefore this should mostly be considered as a way to get rid of excess inventory.
Obviously, you can’t anticipate the same high as you would during the Christmas sales, but it will help you sustain the dramatic decline that most company owners see in sales towards the end of the year. If you don’t want to perform another special task right now, you may extend your Christmas discounts until January or February.
Having a stale old website or physical store from the Christmas season shall never bode well with returning customers. Within a matter of a few days, not only do you have to try and list new products, but you must try and offer a new look and feel to customers for the New Year so that they are encouraged to look around and make more purchases. In order to execute this successfully, given below are a few ideas.
If you own a private company, efficient drop-offs or product deployments are critical to the success of your business over the holidays. However, the start of the year might be an incredible opportunity to launch a brand-new product. A fantastic new year’s marketing strategy would include significant promotional activities throughout December, which would eventually lead to product shipment. When the clock strikes midnight, you can ship the merchandise.
Rather than repeating commercials and promoting the same things, your new year marketing should focus on new products. Persuade your clients to try something out of the ordinary, something truly novel. People are incredibly open to change in the first two or three months of the year, so here is your chance to capitalize on that enthusiasm.
A simple tagline may do wonders for your company. If you’ve been doing your rounds, you’ve probably seen this tagline used more than once. You can’t expect your new year’s marketing effort to be productive if you keep repeating and using the same advertisements.
This may appear to be counterproductive because all of the gifts have been purchased and unwrapped, but the ideal customer for your product may be ready to purchase. This opportunity to sell will be bolstered if you purposefully promote this upcoming new product throughout December alongside your exciting holiday dispatches or bargains. On the other hand, you may also direct exceptional New Year’s freebies. New Year marketing ideas, such as this one, may help you create buzz about your business.
Despite the online sales boom, it is suggested that businesses that have an offline presence also focus on some unique marketing strategies to capitalize on offline business as well. This shall help in growing the brand in a very sustainable and proportionate manner.
If you have a physical presence, you may decorate your showcase window with a New Year’s theme. This is one of those misguided yet important New Year’s marketing ideas that you should use this holiday season. This may be anything like a New Year’s Eve theme in which your items are used. It’s bound to catch the attention of by-passers. You can also elect to display banners and standards in high-traffic areas.
You may use any assistance that is relevant to your business and is associated with the New Year; merely make an honest attempt to get people through the door. This might include areas like shopping malls and marketplaces where people go to buy New Year’s Eve treats. If people see your pennants there, your things will stick in their minds. This can help you create brand awareness, which can lead to transactions.
While the New Year time is great and everyone is in a festive mood, there shall be a sudden dip right after. As a shrewd businessman, you must try and stay ahead of the slump. Thus, by using creative marketing ideas, one can continue being the talk of the town and keeping their brand in the limelight by executing some fine planning before ringing in the New Year itself!
Deals do tend to fall down following the Christmas season. Here’s a suggestion that will make a huge impact in terms of energy: Launch a post-New Year’s Eve promotion. This arrangement can begin in the New Year with exciting discounts, and you may be able to attract customers to your business. If you own a physical store, consider everything your customers would require throughout a long day of profit, mostly winter products and fitness goods. Regardless of whether you want to try something pricey, you may get a simple upgrade that provides a good discount. You can advertise the advancement via web-based media as well as other marketing tactics.
You may also include goods in your promotion that will help clients achieve their goals. For example, a home equipment business may market air fryers to aid in the development of eating habits.
Having a development plan that expressly targets this group of customers may be beneficial to you. You may create an atmosphere in which your clients will be compelled to value their body for what it is worth. At the same time, you can progress to a stable way of life through advancement. Everything else being equivalent, you can run developments of clothing and even advertise them in this manner.
Disseminate these developments using all available marketing channels. You should also guarantee that the progress is for a specific product that is associated with the objective. You may persuade them to buy by emphasizing its benefits and giving a discount.
The highs and the lows of the Holiday season peak with New Year’s and then wanes off eventually. The above-given tips shall help you in both times. With credible New Year marketing ideas and tactics, you may capitalize on this event. Sending out offers, challenges, new products, and New Year’s greetings may go a long way toward building your brand’s image and increasing sales. So, what are you waiting for? Go get creative with your marketing tactics and win some customers!
Need help getting started? Our marketing specialists can help! Contact us today.
The web design industry has experienced dramatic changes throughout 2020 due to massive shifts in the way customers browse, shop, and interact online. Unexpected consumer demands led to rapid innovations in the digital design sphere, and the web design and development team at FTx 360 has been at the forefront of implementing, adjusting, and improving trends as they emerge.
Want to know how distinguished designers plan to build their clients’ websites in 2021? The web design and development team at FTx 360 compiled a list of the latest trends that are sure to make a big splash across the internet this year.
Asymmetrical grids and layouts offer visitors a stimulating browsing experience. When a web page displays asymmetrically, visitors have to slow down just a bit to really take in the layout, the content, and the visuals. Want to try this trend yourself? There are a few simple techniques you can use that will make a big difference in the overall presentation of your site, such as collapsing the gutters, overlaying multiple elements, and embracing empty space.
Parallax scrolling brings a great deal of depth to a website. This technique originated from traditional cartoon animation for the purposes of making 2D drawings appear 3D in motion. When it comes to websites, parallax scrolling animations create the illusion that foreground images are moving faster than background images. Pretty cool, right? Parallax scrolling goes hand-in-hand with virtual reality technologies and can greatly enhance a visitor’s website experience.
Oftentimes, less is more. For this reason, websites that present minimalist designs tend to succeed at prolonging each customer’s visit, which in turn positively impacts the site’s ranking on Google and other search engines. Abstract art compositions, when integrated into a website’s design, can lend a splash of color and texture without compromising the minimalism of an entire web page. Geometric primitives like squares and circles can be arranged in complex patterns on the page so long as the colors used don’t overwhelm the content you want your visitors to focus on.
The word “skeuomorph” refers to a derivative object with decorative embellishments that mimic the original object it was derived from. Digital Post-Its for desktop and laptop computers are an example of skeuomorphs, because the digital version imitates the original. Likewise, Amazon’s Kindle is a skeuomorphic version of printed books. If an object copies the material-look and shape and functionality of the original object it was derived from, then it is legitimately skeuomorphic. Skeuomorphic imitations are used to make a new product or technology seem familiar to consumers. When skeuomorphism is incorporated in the User Interface design of a website, the visitors experience a kind of textured realism that draws them in.
What else should you and your web designer take into consideration as you revamp your business website and ECommerce store?
● Customized Content According to User Geolocation & Browser History
● Progressive Lead Nurturing Forms with Built-In CRM Integration
● Virtual Reality Tours to Maximize Interactive Content
● Digitalized Representations of Physical Products & Services to Enhance UX
● Intuitive Chatbots for a Personalized Shopping Assistant Experience
Is your website’s current design on trend? Does the layout support the best UX possible? Have you optimized your entire site to promote visitor engagement and interaction?
If not, let the website design and development team at FTx 360 revamp your business website. Our developers design sites that strike a perfect balance between beautiful and functional. Using SEO, social media integration, excellently written content, and stunning graphics, the digital marketing strategists at our web design company can take your website to the next level and beyond. Contact us to get started.
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At long last, your business website is completely set up. The home page is beautifully branded. Your products and services are clearly indexed. And you’ve even included a few CTAs so that visitors can subscribe to your company’s email newsletter, join your customer loyalty rewards program, and follow your social media accounts.
But how are you actually going to drive traffic to your website?
If you’re unsure how to answer that question, don’t worry. You’re not alone. In this article, we’ll go over proven tactics that will increase web traffic.
The term “website traffic” refers to the volume of users that visit a website. Unlike rush hour traffic, however, that causes bottlenecks, gridlock, and traffic jams, when it comes to web traffic, the more users on a website, the better. The actual number of users that visit your website will depend on the purpose of the site, each visitor’s reason for checking out the site, and how your visitors discovered the site in the first place.
For businesses, organizations, and especially ECommerce retailers, increasing web traffic is crucial to the success of both the website itself and the company at large. If web traffic doesn’t increase, the company probably won’t grow. And if there is hardly any web traffic to begin with, the company will struggle to get off the ground in the first place.
Increasing traffic to your website boils down to correctly using SEO keywords and longtail keyword phrases. SEO is so integral to the vitality of a website that we’ve dedicated an entire article to the subject, What Is SEO? which covers the whys, hows, and wheres of plugging SEO keywords into your web content. Be sure to take a moment to check it out when you have a chance. For the time being, we’ll assume you’re familiar with SEO in general.
The following SEO tips will help you drive traffic to your website organically, and the latter half of this article will walk you through the steps of adding SEO to the images you use on your website, which can have a massively positive impact on the volume of your daily visitors, as well as your website’s ranking on Google and other search engines.
Let’s dive in.
By far the most organic method to drive web traffic to your site involves adding new content to your website on a daily–or even weekly–basis. Generating daily content naturally produces SEO keywords, which Google and other search engines will pick up and use to recommend your website to users who search for businesses, products, and services that are relevant to yours. The easiest way to publish new content frequently and regularly is with a blog. Blog posts don’t have to be lengthy, either. You can publish short articles and reap measurable benefits. For detailed tips to launch a successful blog, read Creating A Remarkable Business Blog. The trick when it comes to ensuring your blog will promote web traffic to other pages on your website is to use internal links. For example, if you’re managing a jewelry ECommerce site, your blog posts can offer inspirational accessory advice on the latest jewelry trends that link to specific products for sale on your website.
Typically, an SEO keyword is strictly that–a single word. Is that how people use Google? Not at all, and Google recognized this fact back in 2013. As a result, Google created a new algorithm called Google Hummingbird that recognizes natural language and questions when Google users type them into the search bar. In practical terms, because Google users will type “where can I buy a cat tree?” or “puppy flea control shampoo near me”, Hummingbird will identify the “topic” or “category” that the search implies and generate appropriate search results that are relevant to local pet supply stores. Hummingbird has rendered old school, single keywords nearly obsolete. If your website content only uses single keywords, Google might not pick up on it. This is where longtail keywords come into play. Longtail keyword phrases are precisely what a Google user might type into the search bar to find businesses like yours. There’s a trick to getting the most out of this type of SEO, however. You’ll need to use high volume, low competition phrases. An excellent tool that will help you identify longtail keyword phrases that fit that description is SEMRush.
But what if you’ve been using longtail keyword phrases in your daily website or blog content and search engines like Google still aren’t picking up your web pages? Search engines might not know your website exists yet. While it takes time for Google’s algorithm to come across your website, identify which category the site falls under, and start recommending web pages to users searching for businesses like yours, there’s something you can do right away if you start to get impatient. Submit your website to the top search engines including Google through your sitemap. If you can’t find your sitemap, you may need to create one under your URL. Once you obtain your sitemap, simply log in to each search engine’s console, hit “sitemaps”, paste in your sitemap URL, and hit “submit”. For other search engines like Yahoo and DuckDuckGo, there’s no need to submit your website, because those search engines don’t have A.I. in place to suppress less popular content.
Social media marketing is critical to the success of any business, but did you know that you can use social media specifically to drive traffic to your website? It’s easy. Whenever you publish new content on your website–and we mean any new content whether it’s a blog article, new product line, revamped landing page content, or new service descriptions–get in the habit of “sharing” the link on social media. For platforms like Facebook and Twitter, you need only copy the URL and the platform will automatically pull up the web page with its headline and primary image. For platforms like Instagram, if you type in the URL within the post’s caption, it won’t hyperlink, but do it anyway, because followers who are interested in the content teaser will still visit the web page. LinkedIn is also a terrific platform, especially for B2B businesses, where you can republish blog articles and press releases.
Similar to promoting your newly published content on social media, you can also use online communities to promote your content. Internet community platforms such as Reddit and Quora, and even niche sites like Dogster.com and Goodreads.com–for bibliophile content!–are great for getting the word out about your business. Every time you share content in an online community, following the community rules of course, you will boost awareness about your brand, drive traffic to your website, improve engagement rates on your site, increase your search engine ranking, and in the long run boost sales and grow your business.
In order to get the most mileage out of the content you share on online community platforms, only use appropriate, relevant platforms. If you’re not sure which platforms are the most relevant to your business, follow these steps:
● Define your target audience
● Research where your target audience hangs out online
● Dig around Facebook Groups and join those that fit your business’ category
● Join LinkedIn Groups that would appreciate your content, products, and services
● Answer questions on Quora and link to the most relevant pages on your website
● When you join an online conversation, be sure that you aren’t providing the same information that another poster already brought to the table
So far, we’ve gone over how to use keywords to improve your SEO ranking, which addressed the written content side of your digital marketing efforts. The flip-side of using SEO to market your website has to do with your images. Every website, ECommerce site, blog article, and products & services web page includes images.
These images have the power to drive traffic to your website, but they’re used in a very different way than content SEO. Let’s take a look…
When we say “images”, we mean photos, graphics, animations, memes, videos… you name it! Any visual element such as these can be used to attract valuable consumer traffic to your website. But how?
Unlike utilizing keywords which Google users type into the search bar in order to find your business, using SEO for images works a little differently. The goal here is to get other websites to link to your images. Yes, it would be far more convenient if Google users could search for your image directly, but in order to do that they would need your image to begin with…which very quickly turns into a catch-22. Instead, if you want your image to rank high within Google and the other search engines, you need that particular image to be so popular that other websites link to it.
Sounds complicated, right? It doesn’t have to be. This is where Pinterest comes in, and Instagram can also help…
The platform Pinterest is a great digital marketing tool. Marketers can “pin” images, collect them into categories, use hashtags and other identifiers, and ultimately help raise the search engine ranking of the images they pin. All of this is to say that you want Pinterest users to “pin” your website, e-commerce, and blog images on their Pinterest pages so that other Pinterest users find them and pin them. This is entirely within your control. Create a Pinterest account and pin your images to your page with SEO keywords as you publish online content.
As an added bonus, search engines like Google also have a “search images” tab on their sites. The search results within the specific images tab work somewhat independently from the general website search results, which means that one of your blog articles could have a below-average ranking while an image used within that same blog article could rank on the first page of Google’s image search.
In order to get this kind of popular traction, you’ll need to make sure your images are something special. Follow these tips and you’ll be well on your way to driving website traffic and raising your SEO ranking.
Any visual image that’s eye-catching or informative will hold a visitor’s attention, but images with a clear call-to-action tend to rank even better. Use CTAs with all of your images if possible. And remember, the most engaging images according to data analytics use facts, tips, and quotes.
This tip comes in two parts. First, you’ll need to find images, photos, and graphics that are relevant to your website content. Next, you’ll need to use a design program to overlay your own information onto the image. Let’s break this down. Do you currently have a subscription to Shutterstock, Pixabay, or Adobestock? If not, signing up for one would be a worthwhile investment. These sites allow users to license high-quality photos and graphics, which can be downloaded onto their computers for editing. Once you’ve transformed a raw image into a polished final graphic, you can use it on your website and in your social media posts. There are several free online editing sites you can try such as Canva. But we recommend FTx AdPro, which comes with industry-themed templates and pre-made designs.
Integrate your finished graphics with your written content in such a way that both breaks-up the text and supports the content’s information. Doing so will make the overall visitor experience much better when customers read your web pages. Visuals that complement the content itself greatly improve the web page’s “readability”. Visitors are more likely to retain the page’s information, and they’ll also be more likely to act on any calls-to-action they encounter on your website.
"Marketing is enthusiasm transferred to the customer."
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