When you’re gearing up to release a new product or service, you want consumers in your market to be as excited as you are. This might seem easier said than done, but getting the word out and reaching your audience isn’t as difficult as you would think.
It does, however, take time to plan and effort to properly manage. In fact, according to our marketing experts, properly announcing a new product or service involves at least eight tactics. For one person, this could quickly turn into a full-time job!
Are you ready to announce the upcoming release of your new product or service? FTx 360 can help you get all of your ducks in a row and manage the launch in such a way that shoppers are ready to buy the moment your new product or service hits the market. From product packaging design and brand design to social media management and email marketing, our agency does it all.
For all of you DIY adventurous types, read on to learn about how you can get the word out about your new product or service and generate buzz on social media.
You can create brand hype with a teaser campaign for your new product or service. Teaser campaigns help to build anticipation around products, services, and even new brands. This type of campaign works best when it’s executed weeks or perhaps months before the actual product or service is available for purchase. The trick with teaser campaigns is to keep the content message a little bit mysterious. You can think of teaser campaigns as a marketing tool that “warms up” your audience prior to the new release hitting the market.
Hashtags increase social media engagement and brand awareness. Social media users like following hashtags to stay informed about specific conversations that surround everything from celebrity news to current events to cultural slang. Recently, big brands have started to catch on, and you can, too. By creating a unique hashtag as part of your announcement strategy, you’ll help to establish credibility about the product or service itself, because you become the leader of the conversation.
In the world of marketing, scarcity + urgency = successful. When consumers believe that a product isn’t readily available or won’t be around very long, they often jump to buy it. Even if there’s no shortage of the product or service you’re about to release, you can create a sense of urgency in the minds of potential customers by including a countdown as part of your launch strategy. Try using a countdown timer in tandem with a presale discount offer. For example, run a social media campaign that allows customers to pre-order the product at a discounted price. The campaign should feature an actual clock counting down the days, hours, and minutes left in the presale.
A great way to generate buzz about a product or service that’s heading to market is to share with your social followers everything that occurred during the development process. This type of sneak peek can help build anticipation while at the same time educating potential customers about how to get the most out of the product or service once it’s on the market. If you’re launching SaaS or any type of service that isn’t easily explained in a sentence, including demonstration videos as part of your launch campaign can help convince consumers that your service will make their lives easier.
People love to feel like winners. They also love getting their hands on exclusive products before those products become readily available to the general public. This is where running a giveaway comes in handy. Whether you have a new product or a new service, you can actually trigger positive word of mouth marketing that takes on a life of its own by running a giveaway that ensures the winner or winners will receive the product (or service) and have a chance to use it, review it, and tell everyone about it before the actual launch date hits. Giveaways are also a great option for brands who simply can’t afford to offer a free sample to every potential customer once the product has been launched.
This is where all the time and effort truly comes into action, if you really think about it. We’re talking about creating a marketing schedule and sticking to it. A well-devised marketing schedule has three phases. The longest phase is called the “anticipation phase,” which covers the period of time prior to your product or service hitting the market. The second phase, called “launch day,” is lightning-fast and occurs on the release date or the release date plus the days that follow. You’re probably not going to have time to eat lunch or use the bathroom on launch day, it’s that demanding. Then the third and final phase never really ends, the “selling phase.” The best advice we can give you is to use a marketing calendar like this one and start promoting your product months before the release date.
The importance of using CTAs, or calls to action, in all of your social media marketing cannot be overstated. Every post you share must include a CTA so that potential customers can further explore your product or service. Even if you design a mysterious teaser campaign, you can include an email newsletter signup CTA so that the customer will be alerted the moment the product is available. Most importantly, be creative in terms of how you present your CTA by using your unique brand voice.
As you continue to promote your product or service on social media, users will naturally like, comment, and share. They might even ask detailed questions about the features of the product or service in response to a video teaser or product demonstration. This is when you’re really going to have to roll up your sleeves and jump into conversations. The more you engage with your audience, the more your audience will engage with the launch itself, all of which will help broaden the reach of the announcement. Engaging with users on social media in this manner will also contribute to elevating your brand image and give potential customers the impression that you care about them.
Have you hesitated to look for a digital marketing agency to handle all of your social media and market your brand online? Have you assumed your company wouldn’t be able to afford management services or a marketing specialist to develop your next social media marketing campaign? What if we told you that FTx 360 can work within any budget to create an exciting new product announcement campaign that influences people to love your brand? For more information about the social media marketing services at FTx 360 and how our team can benefit your bottom line without breaking the bank, contact us today.
For businesses with physical locations, your digital marketing strategy will not be complete without a Google My Business listing.
Google is by far the most used search engine in the world. Microsoft Bing comes in a distant second place, and lagging far behind Bing are Yahoo Search, DuckDuckGo, and the strangely named Qwant. In terms of daily direct queries, only Google and Qwant are quantified and openly published.
The results are stunning. Google receives over 9-billion daily queries, whereas Qwant receives a measly 10-million. Apparently, you Qwant always get what you want… when you list your business on Qwant.
All joking aside, we probably don’t have to convince you that Google is a superior search engine. But you might need some additional information before you agree that listing your company on Google My Business is important.
By the time you reach the end of this blog post, you’ll not only agree that creating and managing a GMB page is important, but you’ll understand why.
These days, businesses pour their time, effort, and money into SEO strategies that will ensure their websites land on the first page of Google’s SERP (Search Engine Results Page). First and foremost, Google My Business provides brick-and-mortar companies with superior SEO capabilities. A GMB listing ensures that Google users will find your company on both Google Search and Google Maps, and have access to your address, phone number, and website.
GMB is all about local SEO and broadening your customer base locally. When your business appears on Google’s map during relevant user searches, those users can quickly determine if your location is close enough for them to make the trip. This initial determining factor helps convert users into customers, but there are a few more steps in-between, such as reading customer reviews, calling your business, and investigating your products or services. The bottom line is that your GMB listing will inform customers of all the pertinent information they will need.
One of the greatest determining factors that will help persuade consumers to visit your business is the average star rating that appears on your GMB page. We’re talking about customer ratings and reviews. Whether a prior customer leaves a review or a star rating, both feed into the overall star rating average that Google users will see when they discover your GMB listing. Consumers like to compare businesses by reading these reviews and judging the difference in ratings, which means that your five-star and high-star reviews will ultimately boost consumer confidence in your brand.
Even if a Google user decides not to visit your business, the fact that they found you in Google’s search results thanks to your GMB listing will help to increase their awareness about your brand. This could influence them to choose your business next time. Remember, Google My Business is all about increasing your company’s presence locally to attract local customers that will shop with your brand time and again. In terms of achieving this goal, there is no better free marketing tool on the internet than GMB.
Your business’s reputation matters, especially when you rely on local customers. An aspect of managing your Google My Business page is that you can read and respond to customer reviews, and future customers can see those interactions. Even if you receive a poor review, it’s possible to use the opportunity to improve your brand reputation. The key is to respond to the poor review in such a way that rectifies the complaint, or at least takes an honest step in that direction. Consumers don’t expect perfection, but they do expect professionalism, which you can demonstrate in moments like this. GMB makes reputation management easy.
Even though maintaining a GMB page might seem relatively passive, it’s actually extremely proactive when it comes to building trust with consumers. The trick here is to fully fill out your company’s information within your profile and provide as much detailed information as possible about your business’s policies, hours of operation, and other critical details that consumers are going to want to know. You can even go above and beyond by linking your business blog to your GMB page so that Google users can discover and read your articles, which we’ll examine in the next section of this blog post.
As we mentioned in the previous section, you can link your business blog to your GMB page in such a way that your blog posts will automatically publish to your Google My Business listing. But that’s not all you can do to help win over potential customers. GMB also allows you to add photos of your products, services, storefront, employees, and anything else you can think of. By including this kind of additional content to your GMB listing, you can further legitimize your brand and have a decent shot at beating out your corporate competition.
If you’re ready to get started with Google My Business, here are some links to assist you:
For an in-depth, step-by-step guide to help you set up your Google My Business page and start collecting valuable customer reviews, check out Making the Most Out of Google My Business.
Creating and managing a Google My Business page greatly increases the chances of your business appearing on the first SERP, which means that potential customers will discover and consider your company before they see your competitors.
Also, having a GMB page will guarantee that your business stands out from the countless eCommerce companies that appear online. Only businesses that have a physical location can use GMB. ECommerce businesses are not eligible, which is great news for all brick-and-mortar companies!
There’s no reason not to have a Google My Business listing. The only question is, are you going to create and manage your GMB page yourself, or would you like the digital marketing SEO strategists at FTx 360 to handle it for you?
FTx 360 offers a full suite of marketing solutions at affordable prices. Whether you’re interested in our consulting services or hiring us to manage all of your digital marketing needs, our team of experts can help grow your business, boost sales, and increase your revenue. Contact us to discover what our marketing agency can do for your brand.
Cyber Monday may be a fairly new retail tradition, but this shopping event has quickly gained popularity since 2005 when the head of the National Retail Federation originally coined the term.
What is Cyber Monday? Put simply, it’s eCommerce’s answer to Black Friday.
As soon as the sun sets on the beloved American holiday, Thanksgiving, brick-and-mortar retail stores across the nation open their doors to consumers, inviting them into the biggest sale of the year known as Black Friday.
Shoppers spill through entryways, tripping over one another to snatch deeply discounted items off retail shelves. The frenzy is due in large part to the Christmas season that’s right around the corner. If a consumer plays their cards right, they can accomplish all of their Christmas shopping in a single evening thanks to Black Friday deals.
In the early 2000s, however, the burgeoning eCommerce market knew it was missing out, but instead of launching Black Friday deals of its own, the entire industry claimed the Monday following Thanksgiving for itself, known as Cyber Monday. For 24 hours, consumers could receive even better discounts while shopping online from the comfort of their own homes.
As of last year, Cyber Monday pulled in a whopping $10.8-billion in online retail sales, which represents an increase of 15.1% growth from the prior year of 2019.
Today, the upcoming Cyber Monday sales are expected to generate a seismic $11.5-billion in sales.
If you want a piece of the revenue pie, use the following tips to drive your Cyber Monday sales:
● Offer Product Bundles
● Advertise on Facebook
● Create an Amazon Seller Site
When it comes to holiday shopping and purchasing gifts, consumers love product bundles. Product bundling is a sales technique that groups several complimentary items together to be sold as a single unit for one price. Packaging the bundled products so that they appear artfully arranged is important.
By offering your online shoppers product bundles, you will naturally increase the average order value, move more products, and decrease your marketing and distribution costs. Just be sure to clearly state the exact savings per bundle so that shoppers know it’s more cost-effective to buy bundled products than those products individually.
Feeling overwhelmed and unsure of where to start in terms of packaging and branding your Cyber Monday product bundles? FTx 360 offers creative services that can handle everything from designing branded packaging to marketing your Cyber Monday product bundles online.
Running a Facebook ad campaign can help you crush your sales goals this Cyber Monday. ECommerce retailers who pour their hearts, souls, and budgets into well-designed Facebook ads that run for a full month before Cyber Monday are sure to see big financial returns, but the competition will be fierce.
Your ad should feature one strong visual image with clear branding and one CTA button, also referred to as a call to action button. This is not the time to use a lead generation CTA. You want your audience to click directly to your eCommerce site so that they can start shopping ASAP. If you have a Facebook Shop, all the better. Link your CTA to your Facebook Shop. This way, consumers can begin checking out your products and adding items to their Wish Lists that they can officially buy on the big day, i.e. Cyber Monday.
Setting up a targeted Facebook ad campaign that not only garners impressions but also maximizes click through rates and conversions is easier said than done. Get the greatest bang for your advertising buck with FTx 360’s social media marketing services. Our marketing specialists can target your audience and launch your Cyber Monday campaign today.
You might be thinking that the last thing you want to do is invest in Amazon when, for the most part, you’re certain that Amazon is your biggest competition. Well, you’re right and you’re also hurting your business. The fact of the matter is that Amazon is the #1 platform that consumers turn to for their online shopping, which means that if you don’t have an Amazon seller site, you’re running a very high risk that consumers will choose to shop with your competition simply because they’re on Amazon and you aren’t.
Creating a Seller Account on Amazon doesn’t have to be a major production. If you’re skeptical, you can actually begin selling from your customer account. However, we recommend making a formal Seller Account. The process is equally, if not less, complicated as creating a Facebook and Instagram Shop, which is to say you can be up-and-selling on Amazon within hours. The best part about using Amazon for your Cyber Monday sales is that Amazon’s platform handles payment processing and shipping parameters. All you have to do is import and organize your product images with descriptions, market your Amazon Cyber Monday deals, and fulfill orders once they start pouring in.
Want expert help navigating the ins and outs of launching an Amazon seller site that seamlessly integrates with your Point-of-Sale system and eCommerce website? Thanks to the nature of our interdepartmental teams, FTx 360 does it all and can amalgamate our eCommerce services and marketing automation services to meet your business needs.
There are so many more lucrative digital marketing tools you can and should include in your Cyber Monday marketing strategy… like:
● Launching Personalized Email Marketing Campaigns
● Minimizing the Number of Clicks to Purchase on Your Website
…but we’re going to wrap this article up for the time being.
Check out 5 Marketing Tips and Ideas for Your eCommerce Site as well as How to Set Up an Instagram and Facebook Shop if you’d like to explore additional marketing tactics you can use right now to boost Cyber Monday sales and your overall revenue throughout the upcoming holiday season, and beyond.
Does your company have a Google My Business page? Google My Business, or GMB for short, offers businesses a wonderful opportunity to rank on Google’s search results. When you create a GMB listing, your business and its location will appear on Google Maps, which means that anyone who is using Google to find a company like yours will see your business’ page. And the best part about GMB is that it’s completely free!
Setting up a GMB listing for your company is fast and easy, and once your listing is live, Google’s geographically specific algorithms will start recommending your business in location-based search results. Even if Google makes regular changes to its algorithmic rules, those changes won’t affect or exclude your listing when users search for businesses like yours in a specific city, town, or region.
One of the greatest benefits about GMB is that the content of your business’ page will grow. While your primary business information will remain the same for the most part, such as the address, phone number, hours of operation, and a link to your website, your page will expand as customers leave Google reviews for your business.
What this means is that in order to truly optimize your GMB listing, you will have to manage it by soliciting customer reviews and responding to them whether the review is positive or negative. You will also have to post business updates, adjust the listed hours of operation when necessary, and keep up with other maintenance as needed.
In this blog, we’ll walk you through the basics of establishing a GMB listing, as well as offer the best tips to help you get the most out of your presence on Google.
When you begin this process, following the steps below, don’t be alarmed if you discover your business is already listed on GMB. Oftentimes, this is the case and the business owner only needs to claim the preexisting listing.
Once you’ve completed the verification process, you’ll be able to beef up your listing with even more attractive information, starting with your business’ description and including photos and videos of your location, products, services, happy customers, and anything else you’d like to show visually.
Since this description appears when Google users search for businesses like yours, make every word count. You only have 750 characters to make a strong impression.
In addition to regularly uploading photos and videos as a way to optimize your GMB listing, it’s important to collect customer reviews so that your GMB page is always growing, staying fresh, and ranking high on Google’s search results. And when you have a new review, be sure to reply. It lets other Google users know that you’re involved in the customer service and customer satisfaction areas of your business.
GMB provides the following benefits to companies that create, maintain, and manage their business listings:
Want a digital marketing and SEO strategist to handle your GMB listing? FTx 360 offers a full suite of marketing solutions at affordable prices. Whether you’re interested in our consulting services or hiring us to manage all of your marketing needs, our team of experts can help your business grow. Contact us to learn more about our content marketing, social media marketing, and SEO marketing services.
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