The holiday season is a critical time for corporate branding. In terms of how shoppers behave, the holidays are exceptional for the most part. Similarly, the holidays themselves are crucial for all businesses and thus, it is the best time to boost your holiday marketing efforts to manage corporate income. Buyers frequently spend more, going all out to spend on goods, meals, fashion, and everything else that goes into ‘living the good life’.
An all-around planned holiday marketing approach may help with infusing a significant rise in sales and retaining customers by strengthening relationships with them. Around this time, there is a lot of competition in the business world. They make every effort to close as many agreements as possible before the year comes to an end. Those that organize their assignments correctly earn a lot of money during this time.
A strong marketing endeavor can attract customers who are ready to spend by completing urgent or unplanned shopping or who are preparing for the year ahead and researching who to go with for particular administrations or commodities. To be at the forefront of their thoughts provides you an undeniable advantage over your competitors. If Christmas is still a long way off on your calendar, don’t sit idle since your opportunities will not. People generally start browsing for Christmas buying options well in advance of the big day. However, with so many variables to consider in your Christmas marketing, this is no easy task. So in this article, we’ve gathered all the information you’ll need to launch a successful Christmas campaign.
Christmas is a time to share the joy and have a good time. There are a lot of folks in the pub that are full of enthusiasm. Joining the Festive theme to your business marketing activities brings this spirit to your firm as well, making customer connections very straightforward. Brands may increase their revenue by leveraging the marketing effort of providing free gifts with each purchase during the holidays. It is an excellent method to engage in the Christmas spirit and give away free items. Indeed, even anything as simple as putting up designs in your business or hosting an internet-based Christmas-themed crusade on the web may effectively imply offers. It all comes down to your marketing budget and effort.
The returns will be satisfactory if you have a substantial financial plan and are well-versed in your target demographic. This will make it easier for you to achieve your goal of higher deals faster and in a shorter amount of time. It makes your consumers happy and gets them in the purchasing mood. You can provide something inexpensive that does not necessitate additional shipping expenditures. Finally, it is critical to recognize the power of free shipping.
Followers, active existing customers, and promoters of your content are all excited about the possibilities that should be capitalized on. It might be difficult to communicate with your clients in some instances; however, it is easier over the holidays. That is all anybody is talking about. It serves as an icebreaker for you to connect with them. It is an opportunity for you to get valuable knowledge that you can apply to improve your products and services. Segment your present clientele and send mailers to all of them informing them of the proposal. Remember that no two clients are the same, so remember to personalize them and add a touch of warmth.
Your supporters should be rewarded with early access to deals before the Christmas rush. This aids you in attracting consumers to purchase in advance of the holidays. It gives you the advantages to make transactions straight away, prior to the holiday, free for all. It makes it easier to supervise and fulfill orders prior to the holiday chaos. A sense of exclusivity and one-of-a-kind service will make VIP clientele happy and keep them shopping for a long time.
Your fans will feel special since they can obtain a good discount right now, before everyone else. Aside from emails, you might also communicate with your customers with SMS text. If they are connected to the internet through a mobile device, they are also monitoring their social media apps. This sort of marketing is specialized, and only a few companies employ it.
Aside from the standard blogging when on a long trip and so on, people are also seeking to present their friends and family. Because the number of online clients continues to grow, establishing a web-based media strategy is critical. For other firms, collaborating with superstars is the primary Christmas marketing plan. It generates awareness around your company since powerhouses will frequently post on all of their social platforms about the upcoming holiday shopping events.
To employ internet advertising, you must be consistent, precise, and not overly forceful. Content should be created and disseminated at various levels and at regular intervals. Computerization may aid in enhancing the impact of the proper material to be pushed out in the long run.
This marketing plan will aid you in reaching out to new audiences and increasing brand awareness. Influencer holiday marketing activities help you extend openness by targeting niche populations who are likely to move over at a rapid pace.
With online media freebies, a firm may increase its branding while also assisting its ardent customers. It is also critical for attracting a new fan audience that is not yet aware of your brand. A simple Christmas challenge idea would be to commemorate your product or service for the most imaginative replica, approach, or content. The winners receive free goodies, gift cards, and special privileges.
Establish and present a theme where the audience may interact with the company. Your social media platforms and website are important avenues via which the public may collaborate with you. A revamped landing page strategy and Christmas season content demonstrates a higher degree of devotion, which improves the customer experience. You may improve your site by adding major aspects that benefit from a fresh look, especially around the holidays. The Christmas season may account for over one-third of yearly sales for businesses, making it the ideal time to see a significant increase in revenue. As a result, optimizing your website for holiday visitors might be the most effective holiday marketing strategy.
Attractive display pages help the client find the information they’re looking for. If your promoting is consistent across the buyer’s feed, it adds to the constant buying experience. Plan guidelines and pop-ups that provide information about a large site-wide sale or a large bargain on an entire product category. Holiday-motivated calls to action are an excellent approach to get your online customers in the purchasing mood. Make an attempt to enhance these to get the most significant exchanges over the holiday season by utilizing the resources. If you’re a small entrepreneur, digitalization is your best friend.
Combos and Gift Packs are an excellent idea for holiday sales. They are extremely popular among customers since they provide more significant value than standalone items. They are also made available at a low cost. Certainly, every client looks for it. During the holidays, many browse with the intention of purchasing towards the end. They might not recognize what they’re looking for, especially if they’re looking for presents, which is why you should market. Assist them in making the purchase.
Customers are in a frenzy before the holidays to find that “perfect surprise” for their family members and friends. In the course of that pursuit, they will also make a purchase from a new player in the market. Businesses could consider using both consumer loyalty and client security in their statistical surveys.
Offering bundled items at low prices will increase the number of deals you obtain and raise your average revenue. It is fundamental, especially for internet-based enterprises. Make it more convincing by identifying the combinations or providing a hashtag to attract people from favorable channels. To create a more optimal arrangement, pair your smash hit goods with related products.
There might be a variety of reasons why clients are unable to take advantage of the offers. Many firms widen their Christmas marketing efforts in order to attract these clients. Foster a relationship with new clients by providing some incredible last-minute deals.
The largest concern for last possible moment shoppers is if the presents will arrive on time. Play on their emotions and prevail on them with streamlined service that is certain to arrive on time. Any marketing efforts, for the most part, allow new clients to find you. Because people buy throughout the Christmas season, marketing exposes you to a much larger pool of people to whom you may reach out to bring back customers.
Christmas is an excellent opportunity for you to gain valuable insights that you can apply to improve your goods. Consideration of offline channels may be a fantastic holiday marketing endeavor. Businesses should consider focusing on unconnected platforms such as TV and radio advertisements throughout the holidays to capture the attention of customers.
Engaging screen initiatives and TV advertising assist in reaching a larger group of people, making your Christmas marketing effort more productive. You may communicate with potential customers through unconnected channels who may have missed out on holiday deals through web-based channels.
If you have a large budget, you might run advertisements at various phases – Pay – per – click promotions, Google advertisements, Facebook promotional campaigns, and LinkedIn promotions. You may create a quest based on your interest group’s location. With the increase in digital purchasing, it is vital that your company be visible on the web and stands out from the competition. There are several instruments that aid with supervision at various levels.
Recognize and categorize your major interest group, then collect goal encounters concerning them. Learn about their preferred channels; do they prefer to consume info on their workstation or on their mobile device? These experiences aid in making educated marketing decisions for holiday promotions. Brands must expand or adjust their pursuit perceivability in order to join a possible client’s purchaser venture. With your Christmas branding exercises, provide straightforward yet illuminating information. Examine the potential effects of improving your profit plan, remember to provide free delivery for your promotion, and combine your brand with a consistent and quick purchasing experience.
You want to mine the information from different assets – site, online media, survey locales, outsider roads. Reviewing the presentation of the past Christmas data can assist you with understanding the conduct of your main interest group. You can become familiar with the past patterns better and what they meant for the development of your business. Requesting all the data will assist with characterizing targets for a superior holiday marketing strategy. Alluding to this report one year from now would assist you with refining your targets, objectives, and abilities for the following year’s holiday plans.
Right after Christmas, one can experience the bliss of starting life on a fresh page in the new year. Hence, post-Christmas, though the festive spirit may be dwindling, there is certainly yet a sizeable number of customers who are looking to splurge, exchange gifts and celebrate, so don’t dial down on the marketing; until the first week of January!
You may have seen a couple of Christmas marketing ideas that you have been executing as of no, a few activities that are ready to go, and some that require substitution in a way that sustains your holiday target of acquiring more transactions. The Christmas vacation is almost certainly the finest time to form a passionate relationship with your customer group. By segmenting your clients for a really tailored experience, making your deals simple to promote, and communicating the ideas and possibilities consistently via your platforms, you are positioning your company for maximum success for the next Christmas season.
An online social media strategy is critical to a successful business plan in any market. Because social media networks are among the most successful ways to reach a more extensive potential customer base, it’s critical to comprehend the why and how of the most vital digital marketing tips. We’ll go over how social media may help businesses in the tobacco industry, as well as answer a few key concerns concerning vape marketing in this article.
As consumers began to prefer tobacco-free items, smoke and e-cigarette outlets began to spring up all over.
While the smoking and the vaping sector is gaining popularity, there are significant challenges in operating this new business. If you own a business, you probably believe that online promotion isn’t the only way to go these days but also a need. When you’re searching for innovative ways to promote your vape store, below are among the most effective ways to just get out in front of millions around the world.
But then, how do you use vape branding to your advantage? What’s the greatest approach to attract visitors to your business in an organic way that is convenient for them to locate you and engage with your brand?
Examine the most effective vaping products, marketing strategies, and how much you can take your business to greater heights.
Read to learn all the innovative and extensive ways of smoke shop marketing 101.
Social networking is growing at the same rate as the vaping industry. Social media is something that both citizens and merchants use to connect with one another.
As a cannabis or vape store owner, using social media to develop a strong relationship with your subscribers while showing your latest items is one of the most effective marketing techniques.
You can give a dynamic tale about your items by maintaining a regular online presence. Plus, you can indeed publish photos but also videos online and do a live stream to keep your fans updated.
Sustaining with your social networking sites might be exhausting, but that is why you must develop a marketing plan that will result in visibility for your business.
You may not be familiar with all the numerous methods you may use to advertise your shop and interact with someone if you’ve considered vape promotion. It all ultimately boils down to maximizing your efforts and keeping track of which areas attract the most demand. Examine what the opponent is doing, then discover how to use it even superiorly while simultaneously ensuring that your client is as localized and targeted as conceivable.
You must make sure that the company is reachable to everyone who requires it digitally. This is the greatest place to put clips on YouTube and feedback. These customers are now on the verge of making a purchase and only need a little additional motivation.
Before we can get into all of the social networking site ideas, you’ll need to get your business known; there are a few guidelines and general principles you should be aware of. Countless people still wonder if you can promote vape businesses on Facebook or not. According to FB’s policies, ad campaigns must not advocate the purchase and use of illicit, pharmaceutical, or addictive substances. The same can be said for most other popular social media platforms like Instagram, Twitter, or any other major social media platform. “How and when and where to promote your smoking business without having your profile blocked by the authorities?” is the query. An organically planned strategy is the approach you should have.
Most companies hire marketing messages to increase interaction and engagement because of the fast statistics and a crowded marketing environment. Smoke businesses cannot run sponsored posts on these social networking sites since the promotion of any substances is forbidden.
As a smoke business, all of your traffic must come from biological fertilizer. The recommendations below will assist you in creating relevant, framework-approved social media accounts for your vape and smoke business.
Let’s check out the following:
Creating instructional material is one of the most effective ways to advertise your business brand. People will always look for news and analysis, especially as it relates to smoking and vaping. If you publish content that provides knowledge to your subscribers and future consumers, they will continue to infect your branding and engage with your content. Despite violating any restrictions, if you produce content that tackles the technicalities of smoking, you’re providing consumers a place to believe in you and, as a result, your business.
Here are a few measures you can try to to increase the impact of your social media marketing on brand recognition and eventual click-through:
If you’re trying to sell a prohibited item, you’ll have to think beyond the box. Illustrations and statistics, as well as freely distributable slideshows, can all help you expand your outreach. And even without sponsored content, the more retweets your image receives, the wider your exposure will be.
Although your content marketing should be acceptable, your rewards and freebies can be personalized.
If the execution of your event follows their regulations, social networking officials will not be able to take action against the prizes you provide to your audience. In fact, if your survey questions appear to be unconnected to your restricted goods, you may indeed be able to increase your score.
It may seem self-evident, but don’t break the regulations in the hopes of your adverts slipping between the cracks. They aren’t going to. If they really do, they will indeed be removed swiftly, and your profile may be terminated as a result. It’s not worth taking the risk, particularly if you’re advertising numerous ads at the same time.
If you’re going to take a chance and publish an ad anyhow, do not utilize any restricted keywords. Avoid phrases like ICO, bitcoin, cryptos, mortgages, commodities, and binary options if you work in financial technology. Consider safer options such as blockchain, fintech, and technologies.
Consider again, if you assume you can enhance totally random content that connects to a business landing webpage. You’ll be discovered someday, if not instantly. Social networking sites have improved their power to verify relevant links and react to detected or notified articles.
Illegal commodities frequently have their very own set of rules, and disobeying them might put you in dire straits. Agencies frequently monitor social media for infractions, so familiarize yourself with the regulations before posting information on the internet.
Blogs are among the simplest ways to produce a large amount of high-quality content, create your business, and attract website visitors. If you write blogs for a company webpage, you can share an illustration with a URL to the weblog on social networking sites. People who follow the connection on social networking sites go onto your webpage, where they can look at your items and learn more about your company. Blogging is also an excellent tool to develop your marketing strategy and convey your business’s identity and objectives. Moreover, the narratives and ambitions behind a company interests’ people and blogging provides the ideal venue so that you can distinguish your brand.
It’s crucial to keep your material current, broad, and slightly elevated no matter where you are or how much section of the e-cigarette market you work in. Stay relevant and maintain a competitive advantage by staying current with patterns and social media campaigns. Plus, updating your SEO skills and working on them while composing blog content is a good idea. Blog entries, leisure photographs, quotations, animations, and clips are all good options. Be creative with how you offer articles, but keep an eye on trends and stick to a steady posting schedule.
Before we start, you should really consider these things. Do you go back to a brand or a store that you kind of like? Your response is perhaps most definitely yes.
Tobacco and vaping stores will be in the same boat! When a customer discovers a store they enjoy, their commitment grows dramatically. It’s almost as though they represent your company’s brand manager.
For this dedication, it’s simple to persuade customers to submit evaluations after visiting your store.
However, bear in mind that tobacco businesses might be intensely competitive. When a buyer becomes faithful, they are unlikely to shop elsewhere. The difficult aspect is going to have a new customer into the buyer journey in the first place.
To stay competitive, many vaping establishments may provide incentive programs to attract further clients. You can establish evaluation programs for your store using loyalty programs that capture personal consumer details, Facebook, and other contact information.
The more positive ratings you possess, the easier it is for potential customers to choose your brand during the buyer lifecycle.
Influencers enlist the help of people who have a substantial social media audience. Content creators have a high degree of satisfaction among their supporters, so when you hire social influencers to grow your business, you’re receiving a lot of high-quality coverage that you’d otherwise wouldn’t receive elsewhere. The two sorts of promoters you could use are micro-level and macro-level influencers.
Such people have a large following (typically over a million or even more) from a wide range of populations. Since macro-influencers don’t cater to a particular social media fan, an advertised product or service will gain from clicks rather than real transactions, making them great for marketing communication.
Micro-Influencers, on the other contrary, are great for generating traffic and persuading people to purchase your goods. These communicators typically have a following of 10,000 to 100,000 people and cater to a particular hobby or personality. You may see a bunch of leads and revenue come in your direction if your company identifies the proper micro-influencers.
Your specialization is going to be all about you.
You may not be conscious of all the numerous new methods you may promote your store and interact with if you’ve considered vape marketing. It all ultimately boils down to maximizing your assets and keeping track of which areas attract the most demand. Examine what the rival is doing; next, find out how to use it even superiorly while simultaneously ensuring that your target is as localized and targeted as feasible.
You must make sure that the company is available to anybody who wants it digitally. This is the greatest place to put up clips on YouTube. These customers are now on the verge of making a purchase and only need a little additional motivation.
Your cigarette store’s internet visibility will grow if you have a holistic approach that incorporates greedy algorithms, social networking sites, and evaluation branding.
Your smoking or Vaping Company’s promotion is not tough. Although there’ll be some obstacles to overpower, don’t let anything stop yourself!
It’s not all inherently flawed when it comes to advertising restricted products on the internet; it simply takes a little more originality and hard work. Need help getting started with your marketing plans? Contact us today!
A webinar is a live, online event that’s broadcasted to a pre-registered group of individuals who view the presentation from their computers. Webinars typically have both audio and visual components, and therefore webinar hosts need reliable computer technology and strong internet connections in order to provide the best presentation to their viewers.
The main purpose of hosting webinars is to generate leads and connect with targeted audiences. Both B2B and B2C businesses can benefit from hosting webinars, yet webinars are far more commonly used in the B2B space.
Webinars are a great option for presenting complex information to an audience. For example, reading the transcription of an interview with an expert as a blog post will be far less interesting to your audience than watching a live webinar of the expert being interviewed.
You can feature the following types of content in your webinars:
This is to say that webinars are not an ideal medium for all content. For example, simplistic, informative, and list-based content performs best when used in blog articles. Short-form content isn’t necessarily compelling enough to feature in a live webinar, which isn’t to say that short, simple content isn’t valuable information. But that type of content will probably perform better in a format other than the webinar format.
The following are content types that are probably too simplistic and too broad to feature in a webinar:
A good rule of thumb to remember is that webinars are designed to be educational and instructive. Anything less than a demonstration, tutorial, or discussion is probably not going to hold your audience’s attention for very long.
With that in mind, here are our guidelines to help you create a successful webinar.
Before you dive into creating a webinar, you first need to choose the topic and understand how to frame that topic correctly. As a demonstration, Q&A, or educational tutorial, your webinar should answer questions and address difficulties your customers typically have. The more specific you are when presenting the questions and providing the answers, the better.
Check in with your sales team to learn the sticking points that have prevented consumers from following through with purchasing certain products, then frame your webinar to address those sticking points. Or, if you sell SaaS, gather and review subscriber feedback, and present a webinar that demonstrates how to properly use a particularly challenging feature of your software.
Once you’ve selected your specific webinar topic and understand how best to frame it, you’ll need to choose the best presentation structure to convey the webinar information to your audience. Presentation structures include expert panel discussions, Q&As, single-speaker tutorials, two-person product demos, and the list goes on.
In order to choose the best webinar structure, you’ll need to consider how to effectively engage your audience, as well as take into consideration any production limitations you might have. For example, if you can’t professionally produce a panel discussion due to a lack of professional lighting equipment, and lack of multiple cameras and microphones, then you’ll have to present your webinar using a structure that you can manage.
One of the most important webinar production tools is the actual online platform you use to present your live webinar to your audience. There are many platforms out there that will meet your needs, but you’ll need to do your own research to decide which platform you’ll be the most comfortable using. Popular online resources to consider are ClickMeeting, GoToWebinar, and Zoom.
Ask yourself, how many webinar attendees are you expecting, and can the platform handle that many attendees? Are there costs associated with the online platform, and can you afford those costs? Will the platform support the presentation structure you’ve chosen? For example, will attendees be able to type their questions into a chat box for you to easily read and answer? Make a checklist of your needs, and then make sure that the online platform you want to use can meet them.
In order to present a smooth, professional webinar that your audience will appreciate, you’ll need to put a strong production and management team together. This team will consist of your on-camera host or presenters and your off-camera producers. Meaning, you’ll need to assign the roles of your team members who will handle planning the webinar, from creating the content script to troubleshooting technical issues during the live presentation.
It’s possible to pull off an excellent webinar using only four key positions. These key positions include the organizer, the presenter, the moderator, and the technical assistant. The organizer is your team leader who will oversee every aspect of the webinar, from framing the topic to approving everyone else’s work. The presenter is the on-camera expert who will be your primary presenter. The moderator handles responding to attendees’ questions in the chat box during the live webinar, as well as troubleshooting any issues that arise. And the technical assistants will manually oversee all technical aspects, from making sure the internet connection is intact to manning the cameras to fixing any tech issues that might arise.
The magic of webinars stems from the fact that they are truly live events. Webinars happen in real-time, and a lot can go wrong in the moment, which is why we strongly recommend that you practice your webinar in-house before the live event. Once you have your script and your team in place, set up a dry run and use employees from other departments of your organization to pose as your audience.
This type of dress rehearsal can help your presenter get rid of those jitters and give your technical assistants a chance to work out any production kinks. After you complete the dry run, ask your mock attendees for their feedback. If they mention any major issues, you will have plenty of time to fix those issues before the real webinar presentation.
The most important decision you’ll need to make in order to successfully promote your webinar is to first select the right date and time to broadcast. You’ll probably need to do a bit of research in order to figure this out. A good place to start is to figure out in what time zone the majority of your audience lives.
Is your audience mostly B2B or B2C 9-to-5ers? You might choose a midweek morning time slot, like 11:00 am on Wednesday. If your audience is mostly work-from-home entrepreneurs, you might have better webinar attendance rates with a Thursday afternoon or early evening time slot. Use Google Analytics to help you research, and if appropriate, you can even survey your audience to find out from them when they would prefer to attend. Then simply send out an email invitation campaign with the webinar link.
Webinars are essentially sales tools, and the main purpose of any webinar is to boost sales. That being said, your audience might not immediately jump to purchase your products or services after the webinar has concluded. This is when sending out a follow up email campaign comes in handy.
Depending on the complexity of the webinar content and the specific topic you covered, you may choose to send out a follow up email campaign later that day or later that week. If you deem that a follow up phone call would be more appropriate, then do it! The point here is that even the best webinars with the highest attendance rates will need to be followed by a campaign that’s designed to close sales.
That concludes the basic rundown of how you can create a successful webinar. Remember, not all content is complex and compelling enough to necessitate its own webinar, but for demonstrations and tutorials of your products or services, webinars can be wielded into powerful sales tools that help convert viewers into customers.
As we mentioned in this article, producing a quality webinar that looks and sounds professional involves many components, including a strong webinar script or outline, correct lighting techniques, and reliable technology. It also requires an organized follow up campaign to check in with your audience, gather feedback, and close sales.
If you’re not sure your business can create, produce, and market a quality webinar all on your own, FTx 360 can help. Our creative services department is full of experienced marketers and audio / visual producers who can design, film, and edit a custom webinar for you. Contact us to learn more.
When you’re gearing up to release a new product or service, you want consumers in your market to be as excited as you are. This might seem easier said than done, but getting the word out and reaching your audience isn’t as difficult as you would think.
It does, however, take time to plan and effort to properly manage. In fact, according to our marketing experts, properly announcing a new product or service involves at least eight tactics. For one person, this could quickly turn into a full-time job!
Are you ready to announce the upcoming release of your new product or service? FTx 360 can help you get all of your ducks in a row and manage the launch in such a way that shoppers are ready to buy the moment your new product or service hits the market. From product packaging design and brand design to social media management and email marketing, our agency does it all.
For all of you DIY adventurous types, read on to learn about how you can get the word out about your new product or service and generate buzz on social media.
You can create brand hype with a teaser campaign for your new product or service. Teaser campaigns help to build anticipation around products, services, and even new brands. This type of campaign works best when it’s executed weeks or perhaps months before the actual product or service is available for purchase. The trick with teaser campaigns is to keep the content message a little bit mysterious. You can think of teaser campaigns as a marketing tool that “warms up” your audience prior to the new release hitting the market.
Hashtags increase social media engagement and brand awareness. Social media users like following hashtags to stay informed about specific conversations that surround everything from celebrity news to current events to cultural slang. Recently, big brands have started to catch on, and you can, too. By creating a unique hashtag as part of your announcement strategy, you’ll help to establish credibility about the product or service itself, because you become the leader of the conversation.
In the world of marketing, scarcity + urgency = successful. When consumers believe that a product isn’t readily available or won’t be around very long, they often jump to buy it. Even if there’s no shortage of the product or service you’re about to release, you can create a sense of urgency in the minds of potential customers by including a countdown as part of your launch strategy. Try using a countdown timer in tandem with a presale discount offer. For example, run a social media campaign that allows customers to pre-order the product at a discounted price. The campaign should feature an actual clock counting down the days, hours, and minutes left in the presale.
A great way to generate buzz about a product or service that’s heading to market is to share with your social followers everything that occurred during the development process. This type of sneak peek can help build anticipation while at the same time educating potential customers about how to get the most out of the product or service once it’s on the market. If you’re launching SaaS or any type of service that isn’t easily explained in a sentence, including demonstration videos as part of your launch campaign can help convince consumers that your service will make their lives easier.
People love to feel like winners. They also love getting their hands on exclusive products before those products become readily available to the general public. This is where running a giveaway comes in handy. Whether you have a new product or a new service, you can actually trigger positive word of mouth marketing that takes on a life of its own by running a giveaway that ensures the winner or winners will receive the product (or service) and have a chance to use it, review it, and tell everyone about it before the actual launch date hits. Giveaways are also a great option for brands who simply can’t afford to offer a free sample to every potential customer once the product has been launched.
This is where all the time and effort truly comes into action, if you really think about it. We’re talking about creating a marketing schedule and sticking to it. A well-devised marketing schedule has three phases. The longest phase is called the “anticipation phase,” which covers the period of time prior to your product or service hitting the market. The second phase, called “launch day,” is lightning-fast and occurs on the release date or the release date plus the days that follow. You’re probably not going to have time to eat lunch or use the bathroom on launch day, it’s that demanding. Then the third and final phase never really ends, the “selling phase.” The best advice we can give you is to use a marketing calendar like this one and start promoting your product months before the release date.
The importance of using CTAs, or calls to action, in all of your social media marketing cannot be overstated. Every post you share must include a CTA so that potential customers can further explore your product or service. Even if you design a mysterious teaser campaign, you can include an email newsletter signup CTA so that the customer will be alerted the moment the product is available. Most importantly, be creative in terms of how you present your CTA by using your unique brand voice.
As you continue to promote your product or service on social media, users will naturally like, comment, and share. They might even ask detailed questions about the features of the product or service in response to a video teaser or product demonstration. This is when you’re really going to have to roll up your sleeves and jump into conversations. The more you engage with your audience, the more your audience will engage with the launch itself, all of which will help broaden the reach of the announcement. Engaging with users on social media in this manner will also contribute to elevating your brand image and give potential customers the impression that you care about them.
Have you hesitated to look for a digital marketing agency to handle all of your social media and market your brand online? Have you assumed your company wouldn’t be able to afford management services or a marketing specialist to develop your next social media marketing campaign? What if we told you that FTx 360 can work within any budget to create an exciting new product announcement campaign that influences people to love your brand? For more information about the social media marketing services at FTx 360 and how our team can benefit your bottom line without breaking the bank, contact us today.
For businesses with physical locations, your digital marketing strategy will not be complete without a Google My Business listing.
Google is by far the most used search engine in the world. Microsoft Bing comes in a distant second place, and lagging far behind Bing are Yahoo Search, DuckDuckGo, and the strangely named Qwant. In terms of daily direct queries, only Google and Qwant are quantified and openly published.
The results are stunning. Google receives over 9-billion daily queries, whereas Qwant receives a measly 10-million. Apparently, you Qwant always get what you want… when you list your business on Qwant.
All joking aside, we probably don’t have to convince you that Google is a superior search engine. But you might need some additional information before you agree that listing your company on Google My Business is important.
By the time you reach the end of this blog post, you’ll not only agree that creating and managing a GMB page is important, but you’ll understand why.
These days, businesses pour their time, effort, and money into SEO strategies that will ensure their websites land on the first page of Google’s SERP (Search Engine Results Page). First and foremost, Google My Business provides brick-and-mortar companies with superior SEO capabilities. A GMB listing ensures that Google users will find your company on both Google Search and Google Maps, and have access to your address, phone number, and website.
GMB is all about local SEO and broadening your customer base locally. When your business appears on Google’s map during relevant user searches, those users can quickly determine if your location is close enough for them to make the trip. This initial determining factor helps convert users into customers, but there are a few more steps in-between, such as reading customer reviews, calling your business, and investigating your products or services. The bottom line is that your GMB listing will inform customers of all the pertinent information they will need.
One of the greatest determining factors that will help persuade consumers to visit your business is the average star rating that appears on your GMB page. We’re talking about customer ratings and reviews. Whether a prior customer leaves a review or a star rating, both feed into the overall star rating average that Google users will see when they discover your GMB listing. Consumers like to compare businesses by reading these reviews and judging the difference in ratings, which means that your five-star and high-star reviews will ultimately boost consumer confidence in your brand.
Even if a Google user decides not to visit your business, the fact that they found you in Google’s search results thanks to your GMB listing will help to increase their awareness about your brand. This could influence them to choose your business next time. Remember, Google My Business is all about increasing your company’s presence locally to attract local customers that will shop with your brand time and again. In terms of achieving this goal, there is no better free marketing tool on the internet than GMB.
Your business’s reputation matters, especially when you rely on local customers. An aspect of managing your Google My Business page is that you can read and respond to customer reviews, and future customers can see those interactions. Even if you receive a poor review, it’s possible to use the opportunity to improve your brand reputation. The key is to respond to the poor review in such a way that rectifies the complaint, or at least takes an honest step in that direction. Consumers don’t expect perfection, but they do expect professionalism, which you can demonstrate in moments like this. GMB makes reputation management easy.
Even though maintaining a GMB page might seem relatively passive, it’s actually extremely proactive when it comes to building trust with consumers. The trick here is to fully fill out your company’s information within your profile and provide as much detailed information as possible about your business’s policies, hours of operation, and other critical details that consumers are going to want to know. You can even go above and beyond by linking your business blog to your GMB page so that Google users can discover and read your articles, which we’ll examine in the next section of this blog post.
As we mentioned in the previous section, you can link your business blog to your GMB page in such a way that your blog posts will automatically publish to your Google My Business listing. But that’s not all you can do to help win over potential customers. GMB also allows you to add photos of your products, services, storefront, employees, and anything else you can think of. By including this kind of additional content to your GMB listing, you can further legitimize your brand and have a decent shot at beating out your corporate competition.
If you’re ready to get started with Google My Business, here are some links to assist you:
For an in-depth, step-by-step guide to help you set up your Google My Business page and start collecting valuable customer reviews, check out Making the Most Out of Google My Business.
Creating and managing a Google My Business page greatly increases the chances of your business appearing on the first SERP, which means that potential customers will discover and consider your company before they see your competitors.
Also, having a GMB page will guarantee that your business stands out from the countless eCommerce companies that appear online. Only businesses that have a physical location can use GMB. ECommerce businesses are not eligible, which is great news for all brick-and-mortar companies!
There’s no reason not to have a Google My Business listing. The only question is, are you going to create and manage your GMB page yourself, or would you like the digital marketing SEO strategists at FTx 360 to handle it for you?
FTx 360 offers a full suite of marketing solutions at affordable prices. Whether you’re interested in our consulting services or hiring us to manage all of your digital marketing needs, our team of experts can help grow your business, boost sales, and increase your revenue. Contact us to discover what our marketing agency can do for your brand.
Cyber Monday may be a fairly new retail tradition, but this shopping event has quickly gained popularity since 2005 when the head of the National Retail Federation originally coined the term.
What is Cyber Monday? Put simply, it’s eCommerce’s answer to Black Friday.
As soon as the sun sets on the beloved American holiday, Thanksgiving, brick-and-mortar retail stores across the nation open their doors to consumers, inviting them into the biggest sale of the year known as Black Friday.
Shoppers spill through entryways, tripping over one another to snatch deeply discounted items off retail shelves. The frenzy is due in large part to the Christmas season that’s right around the corner. If a consumer plays their cards right, they can accomplish all of their Christmas shopping in a single evening thanks to Black Friday deals.
In the early 2000s, however, the burgeoning eCommerce market knew it was missing out, but instead of launching Black Friday deals of its own, the entire industry claimed the Monday following Thanksgiving for itself, known as Cyber Monday. For 24 hours, consumers could receive even better discounts while shopping online from the comfort of their own homes.
As of last year, Cyber Monday pulled in a whopping $10.8-billion in online retail sales, which represents an increase of 15.1% growth from the prior year of 2019.
Today, the upcoming Cyber Monday sales are expected to generate a seismic $11.5-billion in sales.
If you want a piece of the revenue pie, use the following tips to drive your Cyber Monday sales:
● Offer Product Bundles
● Advertise on Facebook
● Create an Amazon Seller Site
When it comes to holiday shopping and purchasing gifts, consumers love product bundles. Product bundling is a sales technique that groups several complimentary items together to be sold as a single unit for one price. Packaging the bundled products so that they appear artfully arranged is important.
By offering your online shoppers product bundles, you will naturally increase the average order value, move more products, and decrease your marketing and distribution costs. Just be sure to clearly state the exact savings per bundle so that shoppers know it’s more cost-effective to buy bundled products than those products individually.
Feeling overwhelmed and unsure of where to start in terms of packaging and branding your Cyber Monday product bundles? FTx 360 offers creative services that can handle everything from designing branded packaging to marketing your Cyber Monday product bundles online.
Running a Facebook ad campaign can help you crush your sales goals this Cyber Monday. ECommerce retailers who pour their hearts, souls, and budgets into well-designed Facebook ads that run for a full month before Cyber Monday are sure to see big financial returns, but the competition will be fierce.
Your ad should feature one strong visual image with clear branding and one CTA button, also referred to as a call to action button. This is not the time to use a lead generation CTA. You want your audience to click directly to your eCommerce site so that they can start shopping ASAP. If you have a Facebook Shop, all the better. Link your CTA to your Facebook Shop. This way, consumers can begin checking out your products and adding items to their Wish Lists that they can officially buy on the big day, i.e. Cyber Monday.
Setting up a targeted Facebook ad campaign that not only garners impressions but also maximizes click through rates and conversions is easier said than done. Get the greatest bang for your advertising buck with FTx 360’s social media marketing services. Our marketing specialists can target your audience and launch your Cyber Monday campaign today.
You might be thinking that the last thing you want to do is invest in Amazon when, for the most part, you’re certain that Amazon is your biggest competition. Well, you’re right and you’re also hurting your business. The fact of the matter is that Amazon is the #1 platform that consumers turn to for their online shopping, which means that if you don’t have an Amazon seller site, you’re running a very high risk that consumers will choose to shop with your competition simply because they’re on Amazon and you aren’t.
Creating a Seller Account on Amazon doesn’t have to be a major production. If you’re skeptical, you can actually begin selling from your customer account. However, we recommend making a formal Seller Account. The process is equally, if not less, complicated as creating a Facebook and Instagram Shop, which is to say you can be up-and-selling on Amazon within hours. The best part about using Amazon for your Cyber Monday sales is that Amazon’s platform handles payment processing and shipping parameters. All you have to do is import and organize your product images with descriptions, market your Amazon Cyber Monday deals, and fulfill orders once they start pouring in.
Want expert help navigating the ins and outs of launching an Amazon seller site that seamlessly integrates with your Point-of-Sale system and eCommerce website? Thanks to the nature of our interdepartmental teams, FTx 360 does it all and can amalgamate our eCommerce services and marketing automation services to meet your business needs.
There are so many more lucrative digital marketing tools you can and should include in your Cyber Monday marketing strategy… like:
● Launching Personalized Email Marketing Campaigns
● Minimizing the Number of Clicks to Purchase on Your Website
…but we’re going to wrap this article up for the time being.
Check out 5 Marketing Tips and Ideas for Your eCommerce Site as well as How to Set Up an Instagram and Facebook Shop if you’d like to explore additional marketing tactics you can use right now to boost Cyber Monday sales and your overall revenue throughout the upcoming holiday season, and beyond.
Does your company have a Google My Business page? Google My Business, or GMB for short, offers businesses a wonderful opportunity to rank on Google’s search results. When you create a GMB listing, your business and its location will appear on Google Maps, which means that anyone who is using Google to find a company like yours will see your business’ page. And the best part about GMB is that it’s completely free!
Setting up a GMB listing for your company is fast and easy, and once your listing is live, Google’s geographically specific algorithms will start recommending your business in location-based search results. Even if Google makes regular changes to its algorithmic rules, those changes won’t affect or exclude your listing when users search for businesses like yours in a specific city, town, or region.
One of the greatest benefits about GMB is that the content of your business’ page will grow. While your primary business information will remain the same for the most part, such as the address, phone number, hours of operation, and a link to your website, your page will expand as customers leave Google reviews for your business.
What this means is that in order to truly optimize your GMB listing, you will have to manage it by soliciting customer reviews and responding to them whether the review is positive or negative. You will also have to post business updates, adjust the listed hours of operation when necessary, and keep up with other maintenance as needed.
In this blog, we’ll walk you through the basics of establishing a GMB listing, as well as offer the best tips to help you get the most out of your presence on Google.
When you begin this process, following the steps below, don’t be alarmed if you discover your business is already listed on GMB. Oftentimes, this is the case and the business owner only needs to claim the preexisting listing.
Once you’ve completed the verification process, you’ll be able to beef up your listing with even more attractive information, starting with your business’ description and including photos and videos of your location, products, services, happy customers, and anything else you’d like to show visually.
Since this description appears when Google users search for businesses like yours, make every word count. You only have 750 characters to make a strong impression.
In addition to regularly uploading photos and videos as a way to optimize your GMB listing, it’s important to collect customer reviews so that your GMB page is always growing, staying fresh, and ranking high on Google’s search results. And when you have a new review, be sure to reply. It lets other Google users know that you’re involved in the customer service and customer satisfaction areas of your business.
GMB provides the following benefits to companies that create, maintain, and manage their business listings:
Want a digital marketing and SEO strategist to handle your GMB listing? FTx 360 offers a full suite of marketing solutions at affordable prices. Whether you’re interested in our consulting services or hiring us to manage all of your marketing needs, our team of experts can help your business grow. Contact us to learn more about our content marketing, social media marketing, and SEO marketing services.
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