Increasing the search engine ranking of your website is probably one of your top priorities if you’ve landed on this blog post.
Did you type “increase organic ranking” into Google’s search bar, discover our blog title, and click its blue-hyperlink title to learn more? If so, then you are a part of our website’s “organic traffic,” and the fact that you’re here will help to naturally increase our website’s “organic ranking” on Google.
So, thanks for that!
Your website’s daily visitor count is impacted by two factors, which are organic web traffic and traffic from paid advertisements and other lead generation strategies. Interestingly, Google values and rewards organic traffic more than any other form of traffic. This means that your website’s Google search engine ranking is actually based solely on organic traffic.
But we don’t need to convince you of the importance of increasing your organic ranking on Google and other search engines. We know why you’re here, so we’ll cut to the chase right after we try to convince you that if you really want to increase your organic ranking, you should contact our digital marketing specialists and we’ll tailor a customized SEO and SERP strategy for you that works. FTx 360 is a transparent digital marketing agency that serves both B2C and B2B businesses of all industries at affordable prices. Don’t believe us? Use this Build Your Own Quote form and see for yourself! Chances are, we’ll get back to you with a personalized quote before you even finish reading this article!
Now, let’s get down to SEO business… Here are 8 tips to increase organic ranking…
Google uses mobile-first website indexing algorithms, which means that if your website is not mobile-friendly, we have some very bad news for you. Your site isn’t getting ranked. Yikes! Drop everything right now and take the time to turn your desktop-configured website into a responsive, mobile-friendly one. Google has published an extremely helpful Mobile-first Indexing Best Practices Guide you can use. The same guide will help you confirm that Google bots will be able to crawl and index your website without issue.
You’re probably aware of the importance of using outbound links, also known as external links, in your web content. But what are you doing to increase the number of backlinks to your website? Backlinks are when other websites use your web page URLs as their own outbound links. When other websites link to your site, it elevates your standing with Google, and if those other websites hold a high Google ranking, then it can benefit your site’s ranking even more. Think of it as popularity by association, which is another form of “social proof.”
Let’s get down to brass tacks. The more backlinks you have to your website, the greater the chance that Google bots will presume you’re an authority in your field and should therefore be elevated in the SERP ranking. In the spirit of popularity, you’ll need to get social if you want to increase your backlinks. Meaning, you might need to send a few emails or—gulp—pick up the phone and ask reputable, non-competing websites, bloggers, and other influencers if they would like to exchange links with you wherein they hyperlink to your URLs on their sites and you do the same for them.
One of the biggest impactors of your Google ranking is the frequency with which you publish new content. New content, whether it be a new product description page, new landing page, or entirely revised website, provides Google with additional SEO keywords that it can use to recommend your website to search engine users. As users discover your website via Google, Google will assess the inbound traffic and reward your website accordingly by elevating its ranking. If you’re only publishing new web content on your site once a year, your organic ranking is probably going to fall lower and lower down in the search results.
The easiest “fix” to frequently generating new SEO might seem easier said than done, but we believe in you and know you can do it! By simply adding a blog to your website and committing to regularly publishing an article, you will naturally add SEO keywords to your website and the long-term accumulation will positively impact your Google ranking. Ideally, if you published two articles per week that each totaled 2,000 words, your SERP ranking would rise faster than a bun in an oven, but no one expects you to set the bar that high. In fact, regularity is more important than article length. If you can only publish one micro-blog every other week, then do it, stick to it, and the results will speak for themselves.
Elevating your search engine ranking is only helpful if you’re generating the right kind of web traffic. What is the right kind of web traffic? Web traffic that contains interested consumers who quickly convert into paying customers. It’s really not going to matter if you’re #1 on Google SERP if 100% of your web traffic contains twelve-year old French girls who are in no position to buy the used cars you’re selling in Boise, ID. Make sure your keywords and longtail keyword phrases will successfully target your ideal customer by using Google’s Keyword Planner.
A meta description is the readable description about your website that Google users see beneath your website title in the search results. Meta descriptions are elements of the HTML of your website, and typically range from 100 – 160 characters in length, or 22 words. Relevant meta descriptions that include a few targeted keywords tend to perform the best. Because the meta description of your web page is the main deciding factor of whether or not a user clicks or scrolls, you’ll want to make sure that the content is compelling, clear, and also attractive. With that in mind, be sure that your web domain page titles, otherwise called <title> HTML tags, are concise yet descriptive; and make sure that your ALT tags, which are additional HTML elements, include essential keywords.
Finally, after all the work you put into increasing your organic ranking on Google and other search engines, it’s important that you’re able to track your web visitors and tally all the leads your website generates on a daily, weekly, or monthly basis. This is because elevating your SERP ranking is really only half the battle. The other half involves making sure the results really are benefiting your business in the form of expanding your customer base and increasing your revenue. The Google Search Console and Google Analytics can provide SEO insights that you can leverage to adjust and improve your SEO and SERP strategies.
That concludes our tips to increase your website’s organic ranking, which means it’s time to either roll up your sleeves… or give us a call. The marketing specialists at FTx 360 would love to work with you to drive web traffic and boost engagement!
If you have a website, e-commerce site, or blog, chances are you understand the importance of SEO.
Inbound internet traffic that results from effective SEO efforts remains the #1 content marketing strategy for lead generation. If you want to increase inbound traffic to your website, e-commerce site, or blog, you’ll need to integrate strong, relevant, and accurate SEO into your content marketing materials.
We’re talking about keywords.
Keywords are the foundation of SEO, but what are they really? You can think of keywords as the words, phrases, or questions that a Google user would type into a search field in order to generate a list of possible websites relevant to that search topic.
Because search engines like Google are the matchmakers that suggest relevant websites to searching users, in order to get these search engines to work for you, you’ll need to use keywords smartly. Hence, keywords are the foundation of SEO.
Keywords won’t help you optimize your website’s ranking within search engine results unless you’re using the right words and phrases. There’s no getting around doing your research in order to determine what particular keywords will yield the best results in raising your search engine ranking and increasing your website traffic.
If you haven’t done so already, it’s imperative for the success of your business that you identify who your ideal customer is and what their primary “pain points” are, in other words, what problems can your business solve for them? Once you identify and really “know” your audience, you can optimize your website using keywords that will attract them. Ask yourself, what does my audience care most about? What topics would they be interested in? How can I convince them my products, services, and informative content will check all of the boxes that these ideal customers have in mind?
Google users are more likely to type a phrase or question into Google’s search bar than they are a single keyword. These phrases are called “longtail keyword phrases”. When developing your online content, it’s important to plug in popular longtail keyword phrases in addition to singular keywords if you want to effectively market your business to consumers. In other words, using longtail keyword phrases will reduce your competition and help you stand out from the crowd. In order to understand this concept, you’ll need to reverse-engineer the idea. For example, if you own a pet supply store and want to promote your customer loyalty rewards program, try using the longtail keyword phrases that your ideal customers would likely type into Google’s search bar, such as “best pet store with loyalty program near me” or “where can I find discount organic dog food in my city?”.
This tip elaborates on our suggestion above to target longtail keywords. Put simply, using one keyword or one longtail keyword phrase won’t be enough. Try brainstorming at least three variations on the most likely longtail keyword phrase that a consumer could type into Google. This way, you’ll cover your bases and make sure that no matter what a potential customer types in, they will see your website listed. Don’t go too crazy, though. The written content will run the risk of sounding awkward if you plug in back-to-back keyword phrases.
We can’t emphasize this SEO tip enough. Keywords should inform content and not the other way around. This means that before you start writing your content, you should already know the keywords and longtail keyword phrases you’re going to integrate into the webpage, product description, blog article, or whatever online content you’re about to write.
This might sound repetitive, but it’s worth emphasizing twice. As we detailed above, using different variations in your keywords and longtail keyword phrasing is critical when you’re selecting the keywords you plan to integrate into your content. Try striking a healthy balance between weaving your keywords into a particular webpage and then using variations of those keywords on additional pages and within the backend of the site’s meta data. For example, if you’ve worked the longtail keyword phrase “all-natural puppy flea control” into your latest blog article, you can use different keywords that mean the same thing, such as “organic flea control for puppies” and “non-toxic fur treatment for pets” on other webpages.
Once you’ve integrated a variety of keywords into your online content, it’s vital to track and monitor how each keyword is doing. Trending keywords can change on a week-to-week basis, even when the subject itself remains the same. For example, last week the keyword “all-natural” might have been ranking high in search results in reference to vitamin-rich kitten food, but this week the buzzword happens to be “organic, non-GMO”. We wouldn’t recommend that you go into your already-published content and swap the keyword out. But it is important to stay informed of trends so that you can use them to your advantage.
The entire marketing team here at FTx 360 is passionate about SEO strategies, as well as all facets of digital marketing. We love sharing the best marketing tool for the job with our readership no matter what the “job” happens to be, so be sure to hit the subscribe button.
Need SEO advice? Contact us anytime! Prefer to have our experienced agency handle your SEO strategy and implementation? We can do that, too! FTx 360 offers affordable SEO services and can work within any budget.
Want to read more articles like this? Enter your email below to subscribe to our mailing list and be the first to know about the latest marketing trends!