The digital marketing specialists at FTx 360 publish a lot of content each month in the form of blog articles. These articles are designed to help business owners like you implement effective digital marketing strategies that benefit their brands.
In case you missed them, the informative marketing articles we posted this month were:
● What’s New on Instagram in 2021
● 6 Back to School Campaign Ideas
● Utilizing Social Media for Your Business
● Marketing Strategies for Pet Companies
● 5 Ways to Improve eCommerce Customer Experience
● How to Plan a Marketing Budget
You can click to read any of these full, original articles to learn in-depth information about the specific digital marketing topic listed above. Otherwise, check out the summaries of each article below.
Instagram has not stopped evolving since it was launched over a decade ago. Today, Instagram users can shop, video chat, watch IGTV channels, and engage with other users on the platform in countless ways. Businesses can advertise and interact with potential customers, all while building their brand and social media presence.
Instagram has launched many improvements throughout the first half of 2021, and more features are yet to arrive as summer turns to autumn later this year. There are upwards of twenty Instagram updates, upgrades, improvements, and new feature launches to watch out for in 2021—far too many to cover in one article. So, we focused our first August article on the following five new Instagram features that are most relevant to your business account:
● Messenger API Update
● Professional Dashboard
● Option to Hide “Likes”
● Suggested Posts
● Interactive Stickers for Stories
This back-to-school season, retailers like you want to deliver a marketing campaign that actually resonates with consumers. Your current customers, as well as potential ones, aren’t interested in hearing about your products and services unless your campaign messages speak to them personally and address their wants, needs, interests, and pain points.
Though it may seem counterintuitive to place your products and services in the background of your ads, this adjustment will help you convert consumers into paying customers. Your promotional content and messages should focus on personalization with the aim of conveying relevant offers that speak to the unique needs of each shopper.
With that in mind, try one, some, or all of these back-to-school campaign ideas:
● Email Marketing Campaigns
● Google Pay-Per-Click Ad Campaigns
● Facebook & Instagram Ad Campaigns
● SMS Text Message Marketing Campaigns
● Responsive Web Design Landing Page Campaigns
● Referral Code Campaigns
Integrating social media into your business strategy will afford your brand countless benefits, including helping you to spread brand awareness, expand your customer base, encourage online engagement with your brand, and increase the virality of your business.
Social media is such a powerful tool for business growth, in fact, that you don’t have to use every platform under the sun. Simply maintaining accounts on one or two social platforms will be enough to support your business needs and social media goals.
But how can you specifically utilize social media for your business? In our third August article, we suggested the following strategies:
● Schedule Organic Posts on Social
● Provide Customer Service Options on Social
● Run Sponsored Content on Social
● Cross-Promote Your Social Media Accounts
● Alter Your Social Content for Different Platforms
If you run a pet company, you understand that the love pet parents have for their furry friends is boundless. Pet parents delight in doting on their dogs and cats, taking photos of their pets, and connecting with other pet lovers online.
You can also connect with pet lovers online, boost your brand, and build your customer base, which is what this FTx 360 article was all about. To summarize, here are the best marketing strategies for pet companies that you can start using today:
● Create Educational Posts About Products
● Make Sure Posts Sound Personal and Not Promotional
● Ask Customers to Leave Reviews on Facebook
● Create Carousel Posts to Increase Viewing Time
● Launch a “Caption This!” Challenge to Boost Engagement
● Use “Insta Grid” as Tiles to Create a Bigger Picture
● Use Branded, Trending, and Location-Based Hashtags
● Encourage ReTweeting to Get the Word Out
● Tweet Photos of Adorable, Adoptable Dogs
● Create Grooming How-To Videos Featuring Your Customers’ Pets
● Use “Before & Afters” in Your Pet Care Tutorials
● Feature a Series on How To Register Pets as Service Dogs & Emotional Support Animals
● Cover Relevant Health Topics & Common Pet Health Issues
● Publish Articles Featuring Your Customers’ Pets
● Include a Newsletter Subscription Sign-Up Button
Customer experiences culminate in either satisfaction or disappointment. The result that ultimately follows is either increased business revenue or dismal eCommerce sales. Customer experience, or CX, is that critical.
You want your customers to have positive experiences when engaging with your brand online, but you might not necessarily understand what eCommerce elements will contribute to providing your website visitors with such an excellent customer experience that they successfully complete the online checkout process.
In this original article, we supplied in-depth steps and went into detail about the following five strategies you can implement to improve your eCommerce site’s customer experience.
● Offer Personalized Website Navigation
● Provide Customized Browsing Experiences
● Feature Customer Reviews & Testimonials
● Enhance the Checkout Process
● Build Brand Affinity with Valuable Content
There’s no alternative to getting serious about professionally marketing your business online, but what if you have no idea where to start?
Should you hire an in-house marketing team? Should you outsource your digital marketing to an agency? Most importantly, what is it really going to cost to launch digital marketing campaigns that successfully expand your customer base, retain loyal customers, build brand presence, increase revenue, and ultimately deliver a worthwhile return on investment?
If these critical questions have crossed your mind, then you’ve come to the right place.
In the full article, we went over how you can plan a marketing budget that will work for your brand. We strongly suggest you check out the original blog post if you want to specifically learn about:
● Why You Need a Marketing Budget
● How To Plan Your Marketing Budget
● Specific Digital Marketing Campaigns to Fund
● The Benefits of Hiring In-house Marketers ss. Working with a Marketing Agency
● How to Determine Your Overall Marketing Budget
A/B Testing, also called Split Testing, is a digital marketing method that uses two different versions of a single campaign to determine which content version performs better in terms of increasing social engagement and improving conversion rates online.
One version of the campaign content, called the A group, is the “control,” and the other version of the campaign content represents the B group, which contains the variation content. Testing different campaign content in this manner can inform a marketer like you which campaign version we should focus on and invest our marketing budget in.
In the world of digital marketing, the desired result is usually conversion, whether it be converting website visitors to newsletter subscribers, newsletter recipients to monthly subscription customers, or monthly subscription customers to brand ambassadors who use word-of-mouth marketing to successfully refer their friends and family to sign up for monthly subscription packages. You get the idea.
The use of A / B Testing can help you achieve tangible business goals, such as:
● Increasing Website Traffic
● Increasing Conversion Rates
● Lowering Bounce Rates
● Lowering Cart Abandonment
Our full article went over the steps you can follow if you want to ensure the best A / B Test results. To summarize, those steps are:
● Identify the Problem
● Identify Your Goal
● Pick One Variable to Test
● Create the Control Campaign (Test A) and the Challenger Campaign (Test B)
● Split Your Sample Groups Equally & Randomly
● Monitor the Results Throughout the Test But Do Not Alter Anything
One of the most powerful marketing tools you have is your website. Whether you have a B2B website, a B2C eCommerce site, or an SaaS platform that’s meant to target both B2B and B2C consumer groups, your website should be designed to pull in web traffic and keep visitors engaged long enough to do business with you.
Older, outdated websites simply won’t serve your digital marketing needs, and you’re probably aware of that. But what you might not be aware of is that your website could be outdated even if it isn’t that old.
In our final August article, we laid out how you can determine whether or not your website is up to date, and we also included the measures you can take right now to update your website if you determine that it’s outdated. But in summary, here’s what your business website or eCommerce site must include in order for it to be considered up to date by today’s standards:
● A Responsive Web Design
● A Call to Action On Every Web Page
● Fast Website Speed & Easy Site Usability
● Social Media Integration
● An Active Blog
Are you interested in partnering with a digital marketing agency? FTx 360 offers a wide array of digital marketing services at affordable costs. Whether you need web design & development, eCommerce marketing services, social media marketing, content marketing, blog articles and blog management, organic and local SEO, email marketing, marketing automation, PPC marketing, or reputation management—we do it all and love every minute of it! Contact us to learn more about what FTx 360 can do for your business and brand!
"Marketing is enthusiasm transferred to the customer."
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