New Year’s can be disregarded as a holiday; however, with a rundown of New Year marketing thoughts, you will not commit that error. While the facts confirm that shopper spending drops in January, remember that it doesn’t vanish by and large. Saying a sensational goodbye, brands chose to get inventive and brilliant with their campaigns and posts. We should simply say that the outgoing year is somewhat a cornerstone for being more imaginative as of now. While a couple of brands go through the straightforward, innovative course, different brands choose to think critically and synchronize their New Year campaigns with their brand philosophy.
Here we investigate how creative ideas to ring in the New Year can be imaginative. The web-based media space shall look lively and brilliant as it is loaded up with New Year wishes. Everything necessary to craft an excellent marketing campaign is a brief period of imagination to keep clients energized after all the gift-giving during the holidays. Yet, assuming you’re low on both of those, we’ve assembled five plans to kick you off.
One of the most effective methods for increasing traffic is to discover what people are seeking right now and then develop your content accordingly. Examining the data should be part of your New Year’s resolutions. It is critical that you understand what people are looking for. If you have an online store, this might help you support discounts rapidly. Individuals, for the most part, start thinking about their lives as the year comes to a close, and they soon begin to set objectives for themselves.
During the Christmas or Hanukkah season, many businesses use email marketing software to send emails. Set your company out from the crowd by sending something before New Year’s Eve. If you feel the urge to stand out from the competition, you may even send an email before the New Year. More significant chances are being noticed since people’s inboxes are often overflowing with messages on New Year’s Day. Send out unusual ideas to certain groups of your supporters, as well as email-only details that you aren’t publicizing on social media or your website.
You may even include a discount code or recall a suggestion for your email to improve it even further. You might also organize a giveaway challenge for a select group of loyal customers. This results in highly valuable, watched content while also providing your brand a boost.
Request that followers submit Christmas recordings with their own clips and your selected hashtag, containing your product or both, and provide something enticing in exchange. Keep this in mind when you plan your January marketing strategy. Connect with your online media audience by asking them to submit remarks or tales that stirred them in the preceding year. It may be anything: a personal tale, a comment from a celebrity, or something they’ve read or seen. You might have the substance on several platforms such as Twitter, Instagram, and even Facebook. Each of these has a unique set of engagement options.
Your content should also be tailored to your specific demands, utilizing catchphrases that have larger search traffic. This will also increase visitors to your website. Keep it short, to the point, and direct. Get some information about them or publish their New Year’s resolutions on Facebook for a chance to win a prize.
If you offered a prize for images of a holiday feast, follow up by asking how fans dealt with their other holiday chores. Afterwards, award them for something quirky and unusual that your customers did during the holiday season. It doesn’t have to be directly related to your business; this is more about building relationships. Consider New Year’s driven developments that will benefit your company the most. If you own a clothing store, offer a special discount on apparel, adornments, and splendor items that shine. If you own a liquor shop, combine a bottle of wine with a pair of wine glasses as a complimentary item to make festive bundles perfect for gifting as presents for New Year’s Eve celebrations.
Regardless of whether you’re not shipping a new product, having a unique discount on New Year’s Day is a great idea. To generate enthusiasm among buyers, the advancement should ideally be New Year driven. Begin the new year by giving discounts on a variety of items. If you’re stuck for new year’s advancement ideas and don’t have any new items to sell, simply reduce the items in your store!
While your Christmas sales may have ended, there may be clients who are waiting for greater bargains. This is a fantastic opportunity to provide those customers a chance to buy your stuff. Flash offers are fantastic New Year’s marketing ideas, and they can help you get your Christmas merchandise out. Get out your Christmas product and make it a point to get your clients to act right away. Many shoppers wait until after the holidays to take advantage of offers like this. Nonetheless, keep in mind that such consumers are unlikely to be your greatest future clients. Therefore this should mostly be considered as a way to get rid of excess inventory.
Obviously, you can’t anticipate the same high as you would during the Christmas sales, but it will help you sustain the dramatic decline that most company owners see in sales towards the end of the year. If you don’t want to perform another special task right now, you may extend your Christmas discounts until January or February.
Having a stale old website or physical store from the Christmas season shall never bode well with returning customers. Within a matter of a few days, not only do you have to try and list new products, but you must try and offer a new look and feel to customers for the New Year so that they are encouraged to look around and make more purchases. In order to execute this successfully, given below are a few ideas.
If you own a private company, efficient drop-offs or product deployments are critical to the success of your business over the holidays. However, the start of the year might be an incredible opportunity to launch a brand-new product. A fantastic new year’s marketing strategy would include significant promotional activities throughout December, which would eventually lead to product shipment. When the clock strikes midnight, you can ship the merchandise.
Rather than repeating commercials and promoting the same things, your new year marketing should focus on new products. Persuade your clients to try something out of the ordinary, something truly novel. People are incredibly open to change in the first two or three months of the year, so here is your chance to capitalize on that enthusiasm.
A simple tagline may do wonders for your company. If you’ve been doing your rounds, you’ve probably seen this tagline used more than once. You can’t expect your new year’s marketing effort to be productive if you keep repeating and using the same advertisements.
This may appear to be counterproductive because all of the gifts have been purchased and unwrapped, but the ideal customer for your product may be ready to purchase. This opportunity to sell will be bolstered if you purposefully promote this upcoming new product throughout December alongside your exciting holiday dispatches or bargains. On the other hand, you may also direct exceptional New Year’s freebies. New Year marketing ideas, such as this one, may help you create buzz about your business.
Despite the online sales boom, it is suggested that businesses that have an offline presence also focus on some unique marketing strategies to capitalize on offline business as well. This shall help in growing the brand in a very sustainable and proportionate manner.
If you have a physical presence, you may decorate your showcase window with a New Year’s theme. This is one of those misguided yet important New Year’s marketing ideas that you should use this holiday season. This may be anything like a New Year’s Eve theme in which your items are used. It’s bound to catch the attention of by-passers. You can also elect to display banners and standards in high-traffic areas.
You may use any assistance that is relevant to your business and is associated with the New Year; merely make an honest attempt to get people through the door. This might include areas like shopping malls and marketplaces where people go to buy New Year’s Eve treats. If people see your pennants there, your things will stick in their minds. This can help you create brand awareness, which can lead to transactions.
While the New Year time is great and everyone is in a festive mood, there shall be a sudden dip right after. As a shrewd businessman, you must try and stay ahead of the slump. Thus, by using creative marketing ideas, one can continue being the talk of the town and keeping their brand in the limelight by executing some fine planning before ringing in the New Year itself!
Deals do tend to fall down following the Christmas season. Here’s a suggestion that will make a huge impact in terms of energy: Launch a post-New Year’s Eve promotion. This arrangement can begin in the New Year with exciting discounts, and you may be able to attract customers to your business. If you own a physical store, consider everything your customers would require throughout a long day of profit, mostly winter products and fitness goods. Regardless of whether you want to try something pricey, you may get a simple upgrade that provides a good discount. You can advertise the advancement via web-based media as well as other marketing tactics.
You may also include goods in your promotion that will help clients achieve their goals. For example, a home equipment business may market air fryers to aid in the development of eating habits.
Having a development plan that expressly targets this group of customers may be beneficial to you. You may create an atmosphere in which your clients will be compelled to value their body for what it is worth. At the same time, you can progress to a stable way of life through advancement. Everything else being equivalent, you can run developments of clothing and even advertise them in this manner.
Disseminate these developments using all available marketing channels. You should also guarantee that the progress is for a specific product that is associated with the objective. You may persuade them to buy by emphasizing its benefits and giving a discount.
The highs and the lows of the Holiday season peak with New Year’s and then wanes off eventually. The above-given tips shall help you in both times. With credible New Year marketing ideas and tactics, you may capitalize on this event. Sending out offers, challenges, new products, and New Year’s greetings may go a long way toward building your brand’s image and increasing sales. So, what are you waiting for? Go get creative with your marketing tactics and win some customers!
Need help getting started? Our marketing specialists can help! Contact us today.
The holiday season is a critical time for corporate branding. In terms of how shoppers behave, the holidays are exceptional for the most part. Similarly, the holidays themselves are crucial for all businesses and thus, it is the best time to boost your holiday marketing efforts to manage corporate income. Buyers frequently spend more, going all out to spend on goods, meals, fashion, and everything else that goes into ‘living the good life’.
An all-around planned holiday marketing approach may help with infusing a significant rise in sales and retaining customers by strengthening relationships with them. Around this time, there is a lot of competition in the business world. They make every effort to close as many agreements as possible before the year comes to an end. Those that organize their assignments correctly earn a lot of money during this time.
A strong marketing endeavor can attract customers who are ready to spend by completing urgent or unplanned shopping or who are preparing for the year ahead and researching who to go with for particular administrations or commodities. To be at the forefront of their thoughts provides you an undeniable advantage over your competitors. If Christmas is still a long way off on your calendar, don’t sit idle since your opportunities will not. People generally start browsing for Christmas buying options well in advance of the big day. However, with so many variables to consider in your Christmas marketing, this is no easy task. So in this article, we’ve gathered all the information you’ll need to launch a successful Christmas campaign.
Christmas is a time to share the joy and have a good time. There are a lot of folks in the pub that are full of enthusiasm. Joining the Festive theme to your business marketing activities brings this spirit to your firm as well, making customer connections very straightforward. Brands may increase their revenue by leveraging the marketing effort of providing free gifts with each purchase during the holidays. It is an excellent method to engage in the Christmas spirit and give away free items. Indeed, even anything as simple as putting up designs in your business or hosting an internet-based Christmas-themed crusade on the web may effectively imply offers. It all comes down to your marketing budget and effort.
The returns will be satisfactory if you have a substantial financial plan and are well-versed in your target demographic. This will make it easier for you to achieve your goal of higher deals faster and in a shorter amount of time. It makes your consumers happy and gets them in the purchasing mood. You can provide something inexpensive that does not necessitate additional shipping expenditures. Finally, it is critical to recognize the power of free shipping.
Followers, active existing customers, and promoters of your content are all excited about the possibilities that should be capitalized on. It might be difficult to communicate with your clients in some instances; however, it is easier over the holidays. That is all anybody is talking about. It serves as an icebreaker for you to connect with them. It is an opportunity for you to get valuable knowledge that you can apply to improve your products and services. Segment your present clientele and send mailers to all of them informing them of the proposal. Remember that no two clients are the same, so remember to personalize them and add a touch of warmth.
Your supporters should be rewarded with early access to deals before the Christmas rush. This aids you in attracting consumers to purchase in advance of the holidays. It gives you the advantages to make transactions straight away, prior to the holiday, free for all. It makes it easier to supervise and fulfill orders prior to the holiday chaos. A sense of exclusivity and one-of-a-kind service will make VIP clientele happy and keep them shopping for a long time.
Your fans will feel special since they can obtain a good discount right now, before everyone else. Aside from emails, you might also communicate with your customers with SMS text. If they are connected to the internet through a mobile device, they are also monitoring their social media apps. This sort of marketing is specialized, and only a few companies employ it.
Aside from the standard blogging when on a long trip and so on, people are also seeking to present their friends and family. Because the number of online clients continues to grow, establishing a web-based media strategy is critical. For other firms, collaborating with superstars is the primary Christmas marketing plan. It generates awareness around your company since powerhouses will frequently post on all of their social platforms about the upcoming holiday shopping events.
To employ internet advertising, you must be consistent, precise, and not overly forceful. Content should be created and disseminated at various levels and at regular intervals. Computerization may aid in enhancing the impact of the proper material to be pushed out in the long run.
This marketing plan will aid you in reaching out to new audiences and increasing brand awareness. Influencer holiday marketing activities help you extend openness by targeting niche populations who are likely to move over at a rapid pace.
With online media freebies, a firm may increase its branding while also assisting its ardent customers. It is also critical for attracting a new fan audience that is not yet aware of your brand. A simple Christmas challenge idea would be to commemorate your product or service for the most imaginative replica, approach, or content. The winners receive free goodies, gift cards, and special privileges.
Establish and present a theme where the audience may interact with the company. Your social media platforms and website are important avenues via which the public may collaborate with you. A revamped landing page strategy and Christmas season content demonstrates a higher degree of devotion, which improves the customer experience. You may improve your site by adding major aspects that benefit from a fresh look, especially around the holidays. The Christmas season may account for over one-third of yearly sales for businesses, making it the ideal time to see a significant increase in revenue. As a result, optimizing your website for holiday visitors might be the most effective holiday marketing strategy.
Attractive display pages help the client find the information they’re looking for. If your promoting is consistent across the buyer’s feed, it adds to the constant buying experience. Plan guidelines and pop-ups that provide information about a large site-wide sale or a large bargain on an entire product category. Holiday-motivated calls to action are an excellent approach to get your online customers in the purchasing mood. Make an attempt to enhance these to get the most significant exchanges over the holiday season by utilizing the resources. If you’re a small entrepreneur, digitalization is your best friend.
Combos and Gift Packs are an excellent idea for holiday sales. They are extremely popular among customers since they provide more significant value than standalone items. They are also made available at a low cost. Certainly, every client looks for it. During the holidays, many browse with the intention of purchasing towards the end. They might not recognize what they’re looking for, especially if they’re looking for presents, which is why you should market. Assist them in making the purchase.
Customers are in a frenzy before the holidays to find that “perfect surprise” for their family members and friends. In the course of that pursuit, they will also make a purchase from a new player in the market. Businesses could consider using both consumer loyalty and client security in their statistical surveys.
Offering bundled items at low prices will increase the number of deals you obtain and raise your average revenue. It is fundamental, especially for internet-based enterprises. Make it more convincing by identifying the combinations or providing a hashtag to attract people from favorable channels. To create a more optimal arrangement, pair your smash hit goods with related products.
There might be a variety of reasons why clients are unable to take advantage of the offers. Many firms widen their Christmas marketing efforts in order to attract these clients. Foster a relationship with new clients by providing some incredible last-minute deals.
The largest concern for last possible moment shoppers is if the presents will arrive on time. Play on their emotions and prevail on them with streamlined service that is certain to arrive on time. Any marketing efforts, for the most part, allow new clients to find you. Because people buy throughout the Christmas season, marketing exposes you to a much larger pool of people to whom you may reach out to bring back customers.
Christmas is an excellent opportunity for you to gain valuable insights that you can apply to improve your goods. Consideration of offline channels may be a fantastic holiday marketing endeavor. Businesses should consider focusing on unconnected platforms such as TV and radio advertisements throughout the holidays to capture the attention of customers.
Engaging screen initiatives and TV advertising assist in reaching a larger group of people, making your Christmas marketing effort more productive. You may communicate with potential customers through unconnected channels who may have missed out on holiday deals through web-based channels.
If you have a large budget, you might run advertisements at various phases – Pay – per – click promotions, Google advertisements, Facebook promotional campaigns, and LinkedIn promotions. You may create a quest based on your interest group’s location. With the increase in digital purchasing, it is vital that your company be visible on the web and stands out from the competition. There are several instruments that aid with supervision at various levels.
Recognize and categorize your major interest group, then collect goal encounters concerning them. Learn about their preferred channels; do they prefer to consume info on their workstation or on their mobile device? These experiences aid in making educated marketing decisions for holiday promotions. Brands must expand or adjust their pursuit perceivability in order to join a possible client’s purchaser venture. With your Christmas branding exercises, provide straightforward yet illuminating information. Examine the potential effects of improving your profit plan, remember to provide free delivery for your promotion, and combine your brand with a consistent and quick purchasing experience.
You want to mine the information from different assets – site, online media, survey locales, outsider roads. Reviewing the presentation of the past Christmas data can assist you with understanding the conduct of your main interest group. You can become familiar with the past patterns better and what they meant for the development of your business. Requesting all the data will assist with characterizing targets for a superior holiday marketing strategy. Alluding to this report one year from now would assist you with refining your targets, objectives, and abilities for the following year’s holiday plans.
Right after Christmas, one can experience the bliss of starting life on a fresh page in the new year. Hence, post-Christmas, though the festive spirit may be dwindling, there is certainly yet a sizeable number of customers who are looking to splurge, exchange gifts and celebrate, so don’t dial down on the marketing; until the first week of January!
You may have seen a couple of Christmas marketing ideas that you have been executing as of no, a few activities that are ready to go, and some that require substitution in a way that sustains your holiday target of acquiring more transactions. The Christmas vacation is almost certainly the finest time to form a passionate relationship with your customer group. By segmenting your clients for a really tailored experience, making your deals simple to promote, and communicating the ideas and possibilities consistently via your platforms, you are positioning your company for maximum success for the next Christmas season.
Have you checked your Instagram stats recently? Possibly you keep records of the comments on your post or have a sense of how many followers you get each week. However, have you gone through the metrics and looked through the data? If somehow the response is no, now might be the time to start!
Examining your Instagram insights will help you realize how the site is doing as a component of your entire marketing plan and enable you to develop and expand your brand using this strong, crowded media network.
We’ll clarify whether Instagram metrics are essential and lead you through each of the statistics choices offered in this post. Further, we’ll highlight whether the metrics are most important for overall organizational objectives, so you understand where to put your efforts. And then, we’ll give you a quick rundown of our preferred Instagram analytics techniques.
Looking at current Instagram stats is an excellent starting point if you really want to expand your online presence.
Instagram stats may assist you in identifying your intended audience, improving your marketing plan, and reaching out to new people. Let’s get this ball rolling.
With more than 25 million Official Instagram accounts and more than 200 million Influencer marketing, viewing at minimum one of these every day, it’s evident that companies value this marketing technique. However, if you don’t even know who visits your profiles or clicks on your advertisements, how your postings succeed, how captivating your content is, or how much value your presence generates, spending quality time on the platforms might be a pointless exercise.
If you don’t review your Instagram stats on a constant schedule, you might have been:
This is only a sample of the stuff you might be doing differently if you looked at IG data quite frequently. The insights you get can help you develop how you utilize the network to obtain more benefits for companies, potentially making Instagram a further important part of your digital marketing plan. Let’s go through the statistics without any further hemming and hawing!
Instagram statistics are by far the most effective approach to figure out who your target demographic is, where they’re more engaging, and what kind of material they’re particularly interested in.
Without such a degree of understanding, you’re basically working in the blind when it comes to developing a content marketing strategy that produces results for your company or business.
Picking the correct parameters to measure and understanding how to comprehend them, on the other hand, can be more complex than it appears.
Each business or company will have its own set of goals (ranging from raising social media following to expanding clicks and revenues). Hence the most significant analytics vary from one to another.
What’s the best way to begin? WELL, by having a good understanding of your corporate strategy, you can determine which measurements are most useful in achieving those.
You’ll be capable of getting a lot more out of your Popular Social media platform once you’ve specified your ambitions because you’ll have specific expectations to track in your social media stories.
One of several advantages we encourage upgrading to an Instagram Business or creative profile because Social Media analytics (in-app statistics) are only available to a company or creative accounts.
The critical success factors are referred to as metrics (KPIs). If you want to increase your viewer’s involvement with your business, you will look at your interaction stats to see if it was succeeding. However, before we can go any farther, let’s go over their descriptions in detail.
Such are most of the statistics for your Instagram accounts, profiles, and posts that you could conceivably inspect. Instagram data analysis could be accessed through three different channels: Instagram Insights through the smartphone device, Artist Studio, or from an outside platform.
Understanding your viewers’ insights is an excellent way to know about whoever you’re communicating to, allowing you to personalize your web presence and post durations appropriately.
On Instagram, go to the Analysis tab, read down to “Your Viewer,” and click “See More.
You’ll be eligible to see a summary of your watcher breakdown for up to three months from this one, which includes:
In Social media such as Instagram, there really are two ways of obtaining feed post data analysis.
The very first route is via the Analysis tab. Scroll to the bottom to “Content You Shared” and click the cursor next to your most past posts.
Users could even organize up to two years’ worth of feed posts using a variety of measurements from this page:
If you have Instagram’s Shoppers attributes activated, you might very well see further choices available. It is a nice method to get a comprehensive view of the material that has scored the highest over a specified time frame.
Instagram Stories data analysis, like Social media feed articles, can be found in the Insights menu bar or by scrolling up on a real-time Instagram story.
Scroll to the bottom to “Content You Shared” on the Insights menu bar and click the cursor next to your most recent headlines. Users can arrange up to 3 months of stories depending on the relevant criteria from here:
Examining the achievement of your Instagram Stories is an excellent way to determine which types of Instagram Stories are most effective for your product.
Simply click on a real-time story and choose the insights symbol on the left side of the page for a much more precise and realistic outline.
Here are some examples:
Keep an eye on the Exited criterion, as it can indicate where your viewers stopped being interested in your content — rather than something to prevent in the long term. The native stories data analysis on Instagram are only accessible for 1 month.
The data analysis for Instagram Reels is a relatively recent addition to the Analysis section.
Users can get to them by opening the Instagram Insights menu or by opening a particular Reel and tapping the 3 dot symbol.
Plays, account holders managed to reach, likes, people commenting, saves, and shares are all metrics. Viewpoints of reels distributed on Instagram Stories would be included in the total number of views.
Users can see the effectiveness of two to three years’ value of IGTV video content via Instagram’s Insights menu bar, just as you can with Instagram account posts.
Read down to “Content You Shared” and touch the cursor next to your most recent IGTV clips to access information.
From this one, you can extract and score your IGTV clips based on a variety of evaluation criteria:
You’ll get a great suggestion of what material you could perhaps persist in generating by analyzing which clips kept your audiences intrigued and participated. Moreover, the more deeply involved your viewer is, you can increase the possibility of being favored by the Instagram methodology.
Live Stream algorithms on Instagram are now accessible via the Insights menu bar. Moreover, users can view the total number of customers reached, as well as the peak simultaneous watchers, comment sections, and shares among other users.
You must have stronger insight into social media analytics and how to analyze your account by this point. If you want to overperform your challenge and remain relevant and exciting, you can’t afford to ignore your Instagram analysis tools.
Numerous Instagram methods are available, but it is eventually essential to decide which ones will fit best. When customers first begin their data analysis adventure, they typically start with Instagram Insights. However, as your account grows in popularity and your hopes rise, you’ll require more information. We hope you manage to find this guide helpful in monitoring your KPIs and enhancing your subject matter!
You’ll see, there are 100s of Instagram measures you could indeed monitor and review on. But attempting to record and monitor them all isn’t always the best use of your time.
A thorough understanding of your company’s targets, as well as the vital Instagram measures which will help you improve those, is often a more accurate strategy.
Then when you’ve defined your objectives, it’s beneficial to create an online report. In that way, you can detect your improvements in an aesthetically compelling and easier-to-digest format.
Experiment with new goals, tinker with your techniques and modify your subject matter to see how much adheres. And the outcomes may astound you — of course, in a pleasant manner.
If you’re looking for assistance for measuring the success of your efforts and helping to manage your day-to-day on social media. Our social media experts are here for you! Give us a call and we’ll be happy to assist you in reaching your brand goals.
Bounce rate and click-through rate (CTR) are two crucial metrics that determine the engagement on your website. By achieving an ideal combination of these metrics, you can increase user engagement on your website and generate more leads and conversions.
In this guide, you’ll learn:
Without further ado, let’s get started.
Let’s start with the bounce rate first.
Definition: Google Analytics defines bounce rate as the percentage of “single interaction visits” to a website. It refers to the percentage of website visitors who leave or bounce away from a page without taking any action.
For example, if your website home page gets 1,000 new visitors every month and 200 of them leave without taking any action, i.e., going to another page, entering the email address, etc., your bounce rate is 20%.
A high bounce rate means more people leave your website without taking the desired action, which is bad news. It could mean your website is not engaging enough to hold your visitors’ attention.
Moreover, the bounce rate is inversely proportional to the conversion rate. If your bounce rate is high, you’ll need more traffic to increase sales. Hence, your customer acquisition costs (CAC) will increase, and the return on investment (ROI) will decrease. Bounce rate is also an important SEO factor. Google sees a high bounce rate as an indication of poor content and pushes such websites down on search engine results pages (SERPs).
Bounce rates range between 20% and 90% depending on the industry and type of website. For instance, eCommerce and retail websites have an impressive bounce rate of 20-45%. On the other hand, landing pages, blog posts, and portals have a bounce rate of 60-90%.
The bounce rate benchmark is the lowest — 44.50% — for real estate websites and the highest — 65.62% — for food & drink websites.
These stats suggest that any bounce rate under 50% is good, and a bounce rate under 30% is exceptional. If your bounce rate is over 50%, it’s a sign that you need to make some changes to your site.
Several factors can contribute to a high website bounce rate. Let’s look at all the possible reasons for your visitors to bounce away.
The good news is that you can easily fix a high bounce rate by making some changes to your website. Here are some practical tips to follow.
Click-through rate is another fantastic metric to measure engagement on your website.
Definition: Click-through rate (CTR) refers to the number of clicks divided by the total impressions, which is denoted by percentage.
CTR is a versatile metric that applies to all marketing campaigns, including paid ads, SEO content marketing, and email marketing.
For example, let’s say you send a bulk email to 3,000 users with a link to your latest blog post. Of 3,000 recipients, 1,000 open your email, and 25 click on the link in the email. Here, the total impressions are 1,000, total clicks are 25, and the CTR is 2.5%.
CTR benchmarks vary across channels and industries. The average CTR for Google search ads ranges between 1.35% and 2.65%, depending on the industry. The average CTR is the lowest for the legal sector (1.35%) and the highest for the BFSI industry (2.65%).
For email marketing, the average CTR across all industries is 2.62%. The CTR is the lowest for the restaurant industry (1.34%) and the highest for the hobbies sector (5.05%).
A low click-through rate indicates low engagement, which can eventually lead to fewer conversions.
A low CTR can be determined by:
Here are some proven strategies you can follow to improve the CTR of your paid ads, organic campaigns, and emails.
Bounce rate and click-through rate are crucial metrics that determine the engagement of your website, ads, emails, and organic campaigns.
Businesses should aim for a low bounce rate and high CTR to drive more engagement, reduce CAC, and increase sales and revenue.
Please note that the bounce rate and CTR alone don’t determine engagement, and various other metrics like session time, pages per session, and conversion rate are also important. However, the bounce rate and CTR can indicate how your audience is interacting with your business.
Are you looking for expert digital marketing services that can help you reduce your bounce rate, increase your CTR, and improve conversions? FTx 360 offers brand-specific advertising and marketing services. Our web developers and SEO experts can evaluate your bounce rate and click-through rate and even check your website’s speed.
In terms of optimal digital marketing strategies, email marketing remains one of the core channels to directly communicate with consumers.
Email marketing can be personal, informative, and lucrative. In nearly every industry, businesses of all sizes benefit from marketing directly to their customers, clients, and subscribers via email. There is a direct correlation between a company’s email campaign performance and the overall marketing success of that company.
Put simply, the open rate, clickthrough rate, and conversion rate of a business’ email marketing campaigns will make or break their business growth.
How successful are your email marketing campaigns?
In order to understand whether your campaigns are successful or dismal, you first have to look at the average email benchmarks for your industry, including the average open rate, the average clickthrough rate, the average click-to-open rate, and the average unsubscribe rate.
Across all industries, the overall email marketing statistics for 2020 were:
● 18% average open rate
● 2.6% average clickthrough rate
● 14.1% average click-to-open rate
● 0.1% average unsubscribe rate
Take a moment to check out your email marketing metrics across all the campaigns you ran in the past six months. How do those averages compare to those 2020 statistics?
Now, compare your averages to the campaign averages held by industries that typically benefit from email marketing the most:
If your company’s email campaign averages fall short, then the tips contained in this article will help you increase conversions and grow your business.
Before we get rolling, let’s first address the most important tip of all… the “Messiah of All Tips” if
you will…
Present professionally written emails, period. This is the most important piece of advice we will ever give you regarding your email marketing campaigns. You could even stop reading this blog post right now and focus solely on generating professional-level content, and your email marketing campaigns will achieve a higher conversion rate than you’re currently seeing.
Today’s consumers are smart and unforgiving. You cannot afford to launch email campaigns that contain typos, misspellings, and funky wording for obvious reasons. But it’s especially critical to use correct grammar, syntax, spelling, and punctuation, because email copy that falls short of this standard will reflect poorly on your brand and could damage your business’ reputation. Not to mention, poorly written copy generally fails to convey a clear message.
Remember: if your recipients can’t understand you, they won’t be able to engage with you.
Now that we’ve established the importance of the quality copy, let’s get rolling. In this article, you’ll discover how to use:
● Subject Line Hooks
● Intriguing Preview Text
● Professionally Written Paragraphs
● Crystal Clear Messages
● Irresistible Call-to-Actions
Let’s take a look at each tip…
The content you use for the subject line of your email marketing campaign will be the first thing your subscribers read, and if it isn’t written well, it’ll be the last thing they look at… Yup, the email will head straight for the Trash folder if the subject line doesn’t “hook” the recipient.
What is a subject line “hook”? You can think of a hook as an offer, incentive, or teaser. The purpose is to grab the recipient’s attention and compel them to open the email so that they can gain more information. Can you tell which of the following subject lines is “generic” and which includes a “hook”?
“Modernize Your Digital Identity” vs. “Our Digital Marketing Services Are Affordable”
Would you agree that the subject line “Modernize Your Digital Identity” is a bit mysterious? Reading a subject line like that, the recipient will probably ask themself, modernize… how? which will compel them to click open the email to find out!
TIP #2 MAKE SURE YOUR PREVIEW TEXT INTRIGUES
Even before your recipients open your email, they can see the first line or so of the body of the email. This “snippet” of copy is called “preview text”, and it should be just as intriguing as the subject line hook you used.
The email marketing platform you launch your campaigns from will automatically pull text from the body of your email to use as preview text. Meaning, you might not be able to change the actual copy without editing the body of your email. This is a reason to be very mindful of Tip #3.
However, some platforms will let you edit the preview text that appears or allow you to replace it altogether. When you create the email copy itself, just be mindful that the first sentence will become the preview text and make adjustments accordingly.
The importance of presenting professional-quality copy in your emails cannot be overstated. But top-notch writing goes beyond grammatical correctness. The pros use a “beginning, middle, end” content structure that flows conversationally and never sounds too wordy.
The foundational subtext built into the “beginning, middle, and end” structure could unfold as follows:
Beginning:
Set up the “pain point”, otherwise known as the “problem” the recipient is experiencing.
Middle:
Highlight the consequence of not solving the pain point problem, and then immediately offer your own product, service, or offer as the solution.
End:
Highlight the additional benefits of your solution, and finish with a clickable CTA.
Each segment—beginning, middle, and end—should logically inform the next segment, presenting a clear message to the reader.
TIP #4 CONVEY A CRYSTAL-CLEAR MESSAGE
Professionally written copy will deliver a crystal-clear message, as we just touched upon above, but before you launch your campaign, ask a colleague or friend to read your copy. If they can’t articulate the “point” of the email, then you haven’t conveyed a crystal-clear message.
Ask yourself, what do you want your recipients “to do” as a result of reading your email? Probably click the Call-to-Action you’ve included at the bottom of the email, right? Then the “message” of your email has to convince the reader why acting on your CTA will benefit them.
If you used one heck of a subject line hook, made sure the preview text was intriguing, and composed professionally written copy that conveyed a crystal-clear message, then your CTA will automatically be irresistible to your recipients.
But make sure the exact wording you use for your CTA really pops. Can you tell which of the following CTA text is “generic” and which is “irresistible”?
“Register for Webinar” vs. “Join the Conversation”
We’re willing to bet you agree that “Join the Conversation” sounds far more interesting than the other, generic CTA.
It’s true. The frequency with which you contact your email recipients will directly impact the overall open rate of each campaign, but this isn’t to suggest that the more you email your subscribers, the more likely they will be to open, read, and click.
In fact, the opposite is true.
The more you contact your subscribers via email, the more likely they will delete your email before opening it. Why? Because receiving too many emails can be annoying for the recipient, or worse, they can come across as “spammy”.
If you’ve noticed the open rate of your recent campaigns going down, it could indicate you’ve been emailing too frequently.
Be very careful not to overcorrect this issue, however.
If you slow your email frequency way down, you will inadvertently increase the risk of your campaigns winding up in your recipients’ Spam folders.
This is especially true when the sending email address contains “donotreply@” or suspicious characteristics such as a lot of numbers. Even using emojis in the subject line could trigger the recipient’s malware to automatically route your email into the Spam folder.
Play around with how often you contact your subscribers. There’s no one-size-fits-all solution, and successful frequencies will vary from one company to the next depending on the industry and whether the company operates within the B2C or B2B market.
Interested in increasing the open rate of your email campaigns, but aren’t quite sure how to put our tips into practice? Let us handle it! FTx 360 offers email marketing services that include content writing, campaign handling & strategy, and marketing automation.
Contact us today to get started with our digital marketing services!
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Smoke shops, cigar retailers, vape stores, hookah lounges, and even hemp wellness retailers within the CBD industry have one major challenge in common—severe advertising restrictions.
The US Food & Drug Administration has controlled tobacco and nicotine product advertising for decades, but it wasn’t until June of 2009 that the FDA clamped down hard on tobacco industry advertising, including advertising that fell within the scope of digital marketing.
These new FDA rules and regulations were imposed on secondary industries that carried nicotine, tobacco-related, and tobacco-simulated products, namely the vape and CBD markets. Can vape stores run TV ads? Nope. Are cigar retailers allowed to place paid ads on Instagram? Not at all. What about CBD stores, can this type of hemp wellness retailer buy a half-page magazine ad? Not even for a million dollars.
With extreme advertising limitations, how can smoke shops, vape stores, and similar retailers actually promote their tobacco, nicotine, CBD, and smoke-simulation products?
How will these businesses reach customers, sell products, and grow?
Though challenging, marketing tobacco, vape, and alternative nicotine products is not impossible. In this article, we’ll show you how to maximize lawful strategies while staying in compliance with the FDA.
Here are the dos and don’ts of marketing your store.
There is a critical distinction to be made between “advertising” and “marketing”. Just because you, as a tobacco retailer, are prohibited from freely advertising your nicotine products does not mean you’re prohibited from marketing your nicotine products. You can think of “advertising” as directly promoting a product to a consumer audience. By contrast, “marketing” raises brand awareness using indirect methods of promotion. Understanding the difference and sticking strictly to marketing is imperative.
Do: Focus on Marketing
Don’t: Invest in Advertising
First, you must educate yourself about the specific search engine and social media platform policies, and obey those policies. Familiarize yourself with Google’s products promotion rules. Pay particular attention to their prohibited content, restricted content & features, and dangerous products & services. Instagram, Twitter, and Facebook each have their own policies and restrictions on nicotine product promotion that you should take a look at.
You might be wondering, if marketing isn’t advertising, then what is it? For smoke and vape retailers, examples of effective marketing include maintaining a Google My Business account, using social media to passively and indirectly attract consumers, and launching a blog, all of which we will cover in this article, so keep reading!
Ready to get started with implementing focused marketing campaigns? Take these next steps:
● Identify your marketing audience
● Research the best marketing strategies for your industry
● Consider marketing automation solutions
FACT: In 2019, the global e-cigarette and vape market size was valued at USD $12.41 billion, and this figure is projected to rise 23.8% between now and 2027! This means that consumers want to find your smoke shop, so make it easy on them by focusing on strategic digital marketing! This according to Statista.com.
As we mentioned in the previous section, it’s essentially impossible to advertise your tobacco, nicotine, and vape products via traditional search engine and social media ads, but that doesn’t mean you should give up on the internet. Never discount the importance of your internet presence! Even if you own a brick-and-mortar retail store without a corresponding eCommerce site, you still must promote your brand online using digital marketing strategies that include SEO.
Do: Implement an SEO Strategy
Don’t: Discount the Importance of Your Internet Presence
For the purposes of expediency, we’re going to assume you know what SEO is, but if not, check out our blog What Is SEO? Go ahead, we’ll wait… it’s only a 5-minute read. Keywords are the backbone of effective search engine optimization. Choosing current, “hot” keywords as you build your digital content will cause search engines like Google to recommend your site to consumers who are looking for retailers like you.
Yes, as we touched on earlier, even physical retail stores need to invest in expanding their online presence. You don’t have to go so far as launching an eCommerce site, but if you have a website, we strongly recommend you launch an associated blog. Even if you start a simple WordPress blog, you can then create “posts” on your Google My Business account, sharing the article links. This is a great way to get your blogging feet wet while utilizing effective SEO that will communicate directly with Google.
Ready to get started integrating powerful SEO into your marketing strategies? Take these next steps:
● Launch a scalable, mobile-friendly blog
● Focus on Google My Business & building customer reviews
● Invest in professional SEO solutions
FACT: Popular SEO keywords for tobacco, vape, and CBD industry content are constantly shifting and changing as new products are introduced to the market. Regularly publishing blog articles is the best way to keep up, use current keywords, and ensure search engines recommend your store’s website to consumers. This according to Forbes.com.
Want to hear something excruciatingly unfair? Years ago, Big Tobacco tried to game the social media marketing system using paid influencers and basically ruined the concept for the rest of us. What really happened? In May of 2019, roughly 125 public health organizations issued a “cease and desist” order to Facebook, Instagram, Twitter, and Snapchat to immediately end the promotion of cigarettes and e-cigarettes from Big Tobacco companies. The resulting ban included prohibiting promotions from social media influencers. Then, in epic Big Tobacco fashion, the biggest names in the nicotine business straight-up ignored the order.
Do: Partner with Social Media Influencers
Don’t: Rely Solely on Influencers
So, why in the world do our digital marketing strategists include “partner with social media influencers” as a “do” on this list rather than a “don’t”? Because of our tenacity! We would never advocate trying to game the system. Our clients are small businesses that don’t possess the kind of legal teams that can defend Big-Tobacco-caliber violations.
When it comes to partnering with social media influencers, you have to think waaaaay outside the box, like we do, and like one of our clients has been since they started working with us. We’re referring to CBD Source, the leading cannabidiol retail chain across Pennsylvania and New York State. In April of 2019, CBD Source launched the CBD Podcast, which expanded their customer reach so much that they had to create an eCommerce store just to keep up with the demand. Naturally, their podcast developed into a YouTube channel, and that’s where the real social media influencer strategies took off like a heat seeking missile!
Ready to get started with social media influencers? Take these next steps:
● Contact influencers to plug and review your products
● Launch a podcast, vlog, or YouTube channel
● Test out a professional SSM strategist and analyze the ROI
Email marketing is a powerful tool for businesses of all kinds. When implemented strategically, email marketing campaigns incentivize customers to visit a retail location or eCommerce site, which directly impacts revenue increases. Why is email marketing a definite “do” on this list? Because you can say and promote whatever you want within this private method of communication. That’s right, you can directly advertise your tobacco, nicotine, CBD, and vape products to your recipient list!
Do: Include Email Marketing
Don’t: Spam Using Generic Offers
No two of your customers are exactly alike, however. Don’t spam generic emails to every email address on your list. Effective email marketing campaigns are all about “personalization”. The trick is to only recommend the most relevant products to each of your email recipients. Succeeding at personalizing your email campaigns will depend on the CRM software you’re using. You can’t achieve personalization without having collected data about your customers personal browsing and buying histories.
Whether you collect customer data at the POS system within your retail location or have integrated CRM solutions on the backend of your eCommerce site, you can build a quality sales pipeline as a result of personalized email marketing campaigns. First, analyze your customer data and group your customers into segments according to their likes and interests. Then, tailor personalized email campaigns to each customer segment, informing them of sales, deals, and discounts on items they have a history of loving and buying.
Ready to get started launching an email marketing campaign? Take these next steps:
● Provide shoppers with opt-in subscription methods to join your email list
● Develop concise written content that takes recipient personalization into account
● Use email marketing software solutions with CRM capabilities
FTx 360 can help. Our digital marketing strategists have extensive experience working within the tobacco, vape, and CBD industries. If you have concerns about FDA restrictions, we know the law. We know how to stay in compliance. And we know how to grow businesses using marketing automation, SEO solutions, SSM strategies, and email marketing solutions to build awareness for your brand and expand your loyal customer base.
Ready to get started with our tobacco industry marketing strategies? Contact us today!
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At long last, your business website is completely set up. The home page is beautifully branded. Your products and services are clearly indexed. And you’ve even included a few CTAs so that visitors can subscribe to your company’s email newsletter, join your customer loyalty rewards program, and follow your social media accounts.
But how are you actually going to drive traffic to your website?
If you’re unsure how to answer that question, don’t worry. You’re not alone. In this article, we’ll go over proven tactics that will increase web traffic.
The term “website traffic” refers to the volume of users that visit a website. Unlike rush hour traffic, however, that causes bottlenecks, gridlock, and traffic jams, when it comes to web traffic, the more users on a website, the better. The actual number of users that visit your website will depend on the purpose of the site, each visitor’s reason for checking out the site, and how your visitors discovered the site in the first place.
For businesses, organizations, and especially ECommerce retailers, increasing web traffic is crucial to the success of both the website itself and the company at large. If web traffic doesn’t increase, the company probably won’t grow. And if there is hardly any web traffic to begin with, the company will struggle to get off the ground in the first place.
Increasing traffic to your website boils down to correctly using SEO keywords and longtail keyword phrases. SEO is so integral to the vitality of a website that we’ve dedicated an entire article to the subject, What Is SEO? which covers the whys, hows, and wheres of plugging SEO keywords into your web content. Be sure to take a moment to check it out when you have a chance. For the time being, we’ll assume you’re familiar with SEO in general.
The following SEO tips will help you drive traffic to your website organically, and the latter half of this article will walk you through the steps of adding SEO to the images you use on your website, which can have a massively positive impact on the volume of your daily visitors, as well as your website’s ranking on Google and other search engines.
Let’s dive in.
By far the most organic method to drive web traffic to your site involves adding new content to your website on a daily–or even weekly–basis. Generating daily content naturally produces SEO keywords, which Google and other search engines will pick up and use to recommend your website to users who search for businesses, products, and services that are relevant to yours. The easiest way to publish new content frequently and regularly is with a blog. Blog posts don’t have to be lengthy, either. You can publish short articles and reap measurable benefits. For detailed tips to launch a successful blog, read Creating A Remarkable Business Blog. The trick when it comes to ensuring your blog will promote web traffic to other pages on your website is to use internal links. For example, if you’re managing a jewelry ECommerce site, your blog posts can offer inspirational accessory advice on the latest jewelry trends that link to specific products for sale on your website.
Typically, an SEO keyword is strictly that–a single word. Is that how people use Google? Not at all, and Google recognized this fact back in 2013. As a result, Google created a new algorithm called Google Hummingbird that recognizes natural language and questions when Google users type them into the search bar. In practical terms, because Google users will type “where can I buy a cat tree?” or “puppy flea control shampoo near me”, Hummingbird will identify the “topic” or “category” that the search implies and generate appropriate search results that are relevant to local pet supply stores. Hummingbird has rendered old school, single keywords nearly obsolete. If your website content only uses single keywords, Google might not pick up on it. This is where longtail keywords come into play. Longtail keyword phrases are precisely what a Google user might type into the search bar to find businesses like yours. There’s a trick to getting the most out of this type of SEO, however. You’ll need to use high volume, low competition phrases. An excellent tool that will help you identify longtail keyword phrases that fit that description is SEMRush.
But what if you’ve been using longtail keyword phrases in your daily website or blog content and search engines like Google still aren’t picking up your web pages? Search engines might not know your website exists yet. While it takes time for Google’s algorithm to come across your website, identify which category the site falls under, and start recommending web pages to users searching for businesses like yours, there’s something you can do right away if you start to get impatient. Submit your website to the top search engines including Google through your sitemap. If you can’t find your sitemap, you may need to create one under your URL. Once you obtain your sitemap, simply log in to each search engine’s console, hit “sitemaps”, paste in your sitemap URL, and hit “submit”. For other search engines like Yahoo and DuckDuckGo, there’s no need to submit your website, because those search engines don’t have A.I. in place to suppress less popular content.
Social media marketing is critical to the success of any business, but did you know that you can use social media specifically to drive traffic to your website? It’s easy. Whenever you publish new content on your website–and we mean any new content whether it’s a blog article, new product line, revamped landing page content, or new service descriptions–get in the habit of “sharing” the link on social media. For platforms like Facebook and Twitter, you need only copy the URL and the platform will automatically pull up the web page with its headline and primary image. For platforms like Instagram, if you type in the URL within the post’s caption, it won’t hyperlink, but do it anyway, because followers who are interested in the content teaser will still visit the web page. LinkedIn is also a terrific platform, especially for B2B businesses, where you can republish blog articles and press releases.
Similar to promoting your newly published content on social media, you can also use online communities to promote your content. Internet community platforms such as Reddit and Quora, and even niche sites like Dogster.com and Goodreads.com–for bibliophile content!–are great for getting the word out about your business. Every time you share content in an online community, following the community rules of course, you will boost awareness about your brand, drive traffic to your website, improve engagement rates on your site, increase your search engine ranking, and in the long run boost sales and grow your business.
In order to get the most mileage out of the content you share on online community platforms, only use appropriate, relevant platforms. If you’re not sure which platforms are the most relevant to your business, follow these steps:
● Define your target audience
● Research where your target audience hangs out online
● Dig around Facebook Groups and join those that fit your business’ category
● Join LinkedIn Groups that would appreciate your content, products, and services
● Answer questions on Quora and link to the most relevant pages on your website
● When you join an online conversation, be sure that you aren’t providing the same information that another poster already brought to the table
So far, we’ve gone over how to use keywords to improve your SEO ranking, which addressed the written content side of your digital marketing efforts. The flip-side of using SEO to market your website has to do with your images. Every website, ECommerce site, blog article, and products & services web page includes images.
These images have the power to drive traffic to your website, but they’re used in a very different way than content SEO. Let’s take a look…
When we say “images”, we mean photos, graphics, animations, memes, videos… you name it! Any visual element such as these can be used to attract valuable consumer traffic to your website. But how?
Unlike utilizing keywords which Google users type into the search bar in order to find your business, using SEO for images works a little differently. The goal here is to get other websites to link to your images. Yes, it would be far more convenient if Google users could search for your image directly, but in order to do that they would need your image to begin with…which very quickly turns into a catch-22. Instead, if you want your image to rank high within Google and the other search engines, you need that particular image to be so popular that other websites link to it.
Sounds complicated, right? It doesn’t have to be. This is where Pinterest comes in, and Instagram can also help…
The platform Pinterest is a great digital marketing tool. Marketers can “pin” images, collect them into categories, use hashtags and other identifiers, and ultimately help raise the search engine ranking of the images they pin. All of this is to say that you want Pinterest users to “pin” your website, e-commerce, and blog images on their Pinterest pages so that other Pinterest users find them and pin them. This is entirely within your control. Create a Pinterest account and pin your images to your page with SEO keywords as you publish online content.
As an added bonus, search engines like Google also have a “search images” tab on their sites. The search results within the specific images tab work somewhat independently from the general website search results, which means that one of your blog articles could have a below-average ranking while an image used within that same blog article could rank on the first page of Google’s image search.
In order to get this kind of popular traction, you’ll need to make sure your images are something special. Follow these tips and you’ll be well on your way to driving website traffic and raising your SEO ranking.
Any visual image that’s eye-catching or informative will hold a visitor’s attention, but images with a clear call-to-action tend to rank even better. Use CTAs with all of your images if possible. And remember, the most engaging images according to data analytics use facts, tips, and quotes.
This tip comes in two parts. First, you’ll need to find images, photos, and graphics that are relevant to your website content. Next, you’ll need to use a design program to overlay your own information onto the image. Let’s break this down. Do you currently have a subscription to Shutterstock, Pixabay, or Adobestock? If not, signing up for one would be a worthwhile investment. These sites allow users to license high-quality photos and graphics, which can be downloaded onto their computers for editing. Once you’ve transformed a raw image into a polished final graphic, you can use it on your website and in your social media posts. There are several free online editing sites you can try such as Canva. But we recommend FTx AdPro, which comes with industry-themed templates and pre-made designs.
Integrate your finished graphics with your written content in such a way that both breaks-up the text and supports the content’s information. Doing so will make the overall visitor experience much better when customers read your web pages. Visuals that complement the content itself greatly improve the web page’s “readability”. Visitors are more likely to retain the page’s information, and they’ll also be more likely to act on any calls-to-action they encounter on your website.
The entire marketing industry was forced to make a huge shift when the coronavirus pandemic changed how consumers shop. Companies, both B2C and B2B, needed to quickly implement innovative marketing initiatives in order to retain their customers while accommodating sudden governmental mandates.
Consumers had new habits, and businesses that didn’t develop new marketing strategies took a big financial hit throughout 2020.
The timeless adage holds true–necessity is the mother of all invention–and the digital marketing sector certainly birthed a wealth of inventions that companies could use to survive. These innovations evolved swiftly and not all of them worked. But those that did, thanks to advances in marketing technologies, were tested and thoroughly vetted during 2020.
Marketers now have a fresh arsenal of digital marketing tools to use in 2021. Here is a list of all of the tried-and-true marketing strategies that resulted from the most tumultuous year in modern history. These marketing trends are here to stay, which is why you should implement them at your company as part of your digital marketing strategy.
Considered the best location-based marketing strategy for online marketers, Google My Business, or GMB, has been around for a few years now, but it has dramatically evolved over the course of 2020. If you’re unfamiliar, GMB is an online directory that provides Google users with a map of relevant businesses whenever they search locally. Since 46% of all Google searches are for the purposes of finding local businesses there is no downside to creating a GMB profile, especially because having one is completely free. For more on GMB, check out Making The Most Out Of Google My Business.
The number one reason that consumers abandoned certain brands, retailers, and businesses throughout 2020 was because of product availability, or rather, the lack of available products at a particular store. In other words, retaining customers boiled down to keeping shelves stocked, and more importantly, keeping customers informed about product availability, online order turn-around times, and how long it would take a retailer to replenish popular items. Communication goes a long way with today’s consumers, and retailers will have a better shot maintaining customer loyalty if they inform their customers of fluctuations in product availability.
Google Ad’s automatic bidding feature has been around since 2016. However, this automated advertising method gained real traction in 2020 when businesses had to downsize and modify their operations due to COVID-19 shutdowns in certain industries, especially the retail and service industries. Google’s auto bidding allows Google, rather than the marketer, to assess your ad campaigns for you and adjust your bids accordingly in real-time. By permitting Google’s A.I. to handle these adjustments, the marketer is freed up to optimize other aspects of their PPC campaigns’ performances. The ultimate outcome is that companies will end up spending less for their targeted advertising campaigns.
Shocking as it may seem, Google’s algorithms cannot yet pick up voice search SEO. But that doesn’t mean that marketers and business owners should hold off on implementing voice search as part of their overall digital marketing strategy. There has been a steady rise in Google users opting to speak, rather than type, their searches into Google. A whopping 45% of consumers have used a voice assistant on a smart speaker, whether using Alexa at home or their smartphone while out-and-about. Simply put, if there is an increasing number of consumers using this feature, then marketers should cater to that demographic.
When interactive content is offered on business websites and ECommerce stores, visitor engagement dramatically increases, which leads to rises in brand awareness and sales. Interactive website content includes dynamic product images, short videos, active blogs with an open comments section below each article, and the list goes on. What 2020 showed marketers was that static, text-heavy online content no longer holds web visitors’ attention. But when that same text content is broken up with graphics, GIFs, memes, info-tisements, and graphs, visitor engagement shoots through the roof. One of the heaviest hitters among all interactive content is the blog. By adding a blog to your website or ECommerce store, you will easily drive traffic to your website. For specific pointers, take a moment to read Creating A Remarkable Business Blog.
In recent years, “chatbots” have become a buzzword in the digital marketing community. Despite the fact that chatbots have technically been around longer than P.C.s, their current level of artificial intelligence far outshines what it used to be, and their modern-day capabilities put their former ones to shame. If your website or ECommerce store does not have a chatbot, you should seriously consider adding one. The A.I. that the average chatbot possesses in 2021 has been optimized for functionality, and can handle evolved levels of responsibility, from engaging in simple conversations to recommending products to completing complex transactions.
Does that conclude all of the marketing trends you can expect in 2021? Not at all! We’ve only scratched the surface, which is why we invite you to subscribe to our blog. We publish weekly articles on helpful topics such as Marketing Tricks That Can Help You Go Viral and Social Media Marketing Strategies.
All business brands, whether B2C or B2B, must implement a solid digital marketing strategy in 2021, and you can’t go wrong if your company’s strategy includes the forward-thinking trends we laid out in this article. But that doesn’t mean you should stop researching newly emerging trends.
Businesses that remain on the lookout for the next big marketing tools keep themselves ahead of the technology curve and a cut above their competition. Digital marketing is a constantly developing industry, which means that business owners should stay in the know, research new technologies, watch trends, and launch marketing initiatives that have been proven to work.
But don’t get intimidated if you aren’t tech savvy. You can always hire FTx 360 to manage your digital marketing. Our full suite of marketing solutions includes all of the creative services you will need to launch effective digital marketing campaigns that drive website traffic, increase revenue, and expand your brand’s digital footprint online.
The marketing strategists at FTx 360 have experience working with businesses of every industry. To discover all that our agency can do for you, check out our digital portfolio or contact us today.
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Does your company have a Google My Business page? Google My Business, or GMB for short, offers businesses a wonderful opportunity to rank on Google’s search results. When you create a GMB listing, your business and its location will appear on Google Maps, which means that anyone who is using Google to find a company like yours will see your business’ page. And the best part about GMB is that it’s completely free!
Setting up a GMB listing for your company is fast and easy, and once your listing is live, Google’s geographically specific algorithms will start recommending your business in location-based search results. Even if Google makes regular changes to its algorithmic rules, those changes won’t affect or exclude your listing when users search for businesses like yours in a specific city, town, or region.
One of the greatest benefits about GMB is that the content of your business’ page will grow. While your primary business information will remain the same for the most part, such as the address, phone number, hours of operation, and a link to your website, your page will expand as customers leave Google reviews for your business.
What this means is that in order to truly optimize your GMB listing, you will have to manage it by soliciting customer reviews and responding to them whether the review is positive or negative. You will also have to post business updates, adjust the listed hours of operation when necessary, and keep up with other maintenance as needed.
In this blog, we’ll walk you through the basics of establishing a GMB listing, as well as offer the best tips to help you get the most out of your presence on Google.
When you begin this process, following the steps below, don’t be alarmed if you discover your business is already listed on GMB. Oftentimes, this is the case and the business owner only needs to claim the preexisting listing.
Once you’ve completed the verification process, you’ll be able to beef up your listing with even more attractive information, starting with your business’ description and including photos and videos of your location, products, services, happy customers, and anything else you’d like to show visually.
Since this description appears when Google users search for businesses like yours, make every word count. You only have 750 characters to make a strong impression.
In addition to regularly uploading photos and videos as a way to optimize your GMB listing, it’s important to collect customer reviews so that your GMB page is always growing, staying fresh, and ranking high on Google’s search results. And when you have a new review, be sure to reply. It lets other Google users know that you’re involved in the customer service and customer satisfaction areas of your business.
GMB provides the following benefits to companies that create, maintain, and manage their business listings:
Want a digital marketing and SEO strategist to handle your GMB listing? FTx 360 offers a full suite of marketing solutions at affordable prices. Whether you’re interested in our consulting services or hiring us to manage all of your marketing needs, our team of experts can help your business grow. Contact us to learn more about our content marketing, social media marketing, and SEO marketing services.
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Pretty much every business dreams about going viral. If you have a website, e-commerce store, social media accounts, or any other type of online presence, then you’ve probably hoped your digital content would spread like wildfire overnight. You may have even gained some traction with a blog article that got a ton of hits or a Twitter post that was retweeted way more than you could’ve ever anticipated.
But were you able to figure out why, duplicate what you did right, and increase the virality of all future content you put out?
Chances are, probably not.
We wish there were a formula that, if used for each post you generate, would guarantee your digital content would go viral, but there isn’t. In fact, when digital content really “goes viral”, it’s on accident. That’s both the beauty and mystery of online virality.
That being said, there are definitely a number of things you can do to create content that people will want to share with their business or social circles online. Here are the FTx 360 marketing tricks that can help you go viral.
The term “going viral” hasn’t been around for very long, but you would be hard pressed to find a single consumer who’s never heard of it. Any digital content has the potential to “go viral”, i.e. spread rapidly throughout the online population via frequent “shares” across platforms. Content that quickly becomes the talk of the virtual town is said to have gone viral, and all successful viral content has at least one of the following qualities:
“Digital content” encompasses a wide range of content, from blog articles to social media posts to YouTube, Vimeo, and Rumble videos. It seems that every day a new social media platform is popping up, and those that already exist seem to be ever-expanding their multimedia capabilities so that the type of content you can upload is becoming more and more diverse. Twitter began with 140 characters only, but now includes photo and video media. Similarly, Instagram used to only allow a single photo, graphic, or image, but now you can post multiple photos and videos, and also publish “stories”.
No matter what platform you’re using, we recommend that you bear the following tips in mind:
Use SEO to go viral. Yes, you can optimize your digital content for search engines to help you gain instant audiences. Search engine optimization means that you use keywords and longtail keyword phrases to amplify your Google ranking. For more on that, be sure to check out What Is SEO? The quick trick you can implement today is to plug relevant keywords into your website, blog articles, and e-commerce product descriptions. Use trending hashtags on social media, and clever titles for all your images.
Sure, you want your digital content to reach as many people as possible, but what you really want is for your content to go viral in front of the “right” people. You really need to know who your audience is. Once you do, you’ll be able to speak to them in their language. What will you say? That’s up to you. Just be sure to use great storytelling and highlight the value of the products and services you’re featuring in your posts.
Write less, say more. Have you noticed how everyone’s attention span seems to be getting even shorter? It’s true, which means that your content messages must be short, clear, and concise. People eat up concise content so readily that it’s no surprise that infographics are the most likely digital content to go viral, even more so than video, GIFs, and memes. When creating digital content with concise messages, aim to hit the 4 Es, which are: eye-catching, easy-to-consume, emotional, and engaging.
As we mentioned at the beginning of this blog, there’s no secret formula to use that will guarantee your digital content goes viral. But you can follow the marketing tricks we’ve laid out to increase your chances. You can also reverse-engineer your content by keeping the following in mind as you create it–the main reasons people “share” online content:
Once you’ve created your digital content, focus on strategically releasing it. One of the most important tricks to eventually having one of your posts go viral is simply staying in the game. Figure out what is sustainable and manageable for you in terms of releasing your content. The last thing you want to do is set a bar that’s so high, you can’t keep it up. If posting daily isn’t realistic, then post weekly.
Need a hands-on, professional marketing strategist to help your business and brand go viral? FTx 360 can build your online presence and take your business to the next level. Contact us to learn more.
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