How To Create Effective Facebook And Instagram Business Accounts

How to Create a Facebook Business Page in 6 Easy Steps

First things first, take a deep breath! This is not going to be as complicated as you might think. In order to create a business page on Facebook, however, you’ll need to have a personal Facebook account if you don’t already have one. Once you set up a personal account, follow these steps.

Step 1: 

• Go to Facebook Page Creation, or from within your personal Facebook account click the drop-down menu in the upper-right corner and select “Create Page.” Either way, you will be presented with two options—”Business or Brand” and “Community and Public Figure.” Choose the former, since you want to create a Facebook Page for your business. Under the “Business or Brand” box, click “Get Started.”

• Accurately fill out all of the fields on the next screen. These fields will include your Page Name, Categories, Business Address, and Business Phone Number. At any future time, you can change the Category, but please bear in mind that you will not be able to change your Facebook Business Name.

Step 2:

• Next, add a profile photo and a cover photo. Your profile photo will essentially be the custom icon that appears with every post and comment you make. For this reason, most businesses choose to upload their company logo. On the other hand, your cover photo will only appear at the top of your Facebook Business Page.

• Make sure your profile photo is 170 pixels wide by 170 pixels tall, but be mindful that Facebook will automatically crop the square photo into a circular shape.

• Make sure your cover photo is 820 pixels wide by 462 pixels tall. However, the upper portion of the photo could become cropped or behind the bleed depending on the device that’s used to visit your Page. 

Step 3:

• Fill out your Page information, which is the next step in the Set Up process. If you choose to return to this step later, simply click “Settings” then “Page Info.” Either way, you will need to provide a 155-word business Description, select additional Categories, fill out your Contact Information which should include your website, add your location, hours of operation, and any other pertinent information you would like visitors to have access to.

• Add a CTA Button to your Facebook Business Page. The CTA Button, or call-to-action button, will appear directly below your cover photo. The CTA can link to Messenger, your Website, Facebook Shop, or any other destination you choose. 

Step 4:

• Customize your Page further, if you like, using “Templates and Tabs,” which will enable you to configure how you would like your Page to appear to visitors. Using “Tabs,” you can personalize the navigation of your Page to help visitors peruse your photos, videos, customer reviews, and detailed business information.

Step 5:

• Add team members to your Facebook Business Page and assign them appropriate levels of administrative access. These roles range from Admins, who have complete access to every feature of Facebook Business; to Editors, who have less access but can still edit the Page, send messages, publish posts, create Facebook ads, and view Business Insights; to Moderators, who can respond to comments, send messages, create ads, but all with slightly less access; and finally to Advertisers and Analysts, who are limited to performing strict duties within your Facebook Business account.

• To add these collaborators, log in to your Page, click “Settings,” and then click “Page Roles.” Simply type in the name of the Facebook user you would like to add. Alternatively, you can type in the user’s email address and select their Facebook account when it appears. Once you have the user, it’s easy to assign their role from the drop-down options. 

Step 6:

• Publish your first post, and follow it up with regularly publishing posts that offer your visitors and followers an interesting variety of content. Your posts should include links to relevant articles & stories, visually intriguing photos, informative graphics, motivational quotes, fun introductions to your staff, videos, research studies & statistics, and your upcoming promotions & events. Last, but not least, don’t forget to include a handful of relevant hashtags.