Today, Facebook has over 2.89 billion active, monthly users worldwide, and Instagram has been holding its own with roughly one billion active, monthly users.
Considering that Facebook and Instagram amalgamated, which has enabled users to easily post across both platforms at once, there’s a very high chance that small business owners and brand managers will be able to target niche audiences and expand their customer bases using Facebook and Instagram.
Not only are these joint social media platforms excellent places to organically advertise and spread brand awareness, but businesses can now sell directly to their followers and visitors via Facebook and Instagram Shop.
This is all to say that in 2021, every business should have a strong, engaging presence on both Facebook and Instagram.
If you’ve gotten behind the 8-ball, fear not. FTx 360 can quickly and effectively set up your Facebook and Instagram business accounts, and join both within Facebook Business Manager so that you’re able to start posting, engaging, and selling within hours. Contact us to learn about our rates and social media marketing services.
Or, you can use this concise how-to guide for beginners to create your own business accounts on Facebook and Instagram.
First things first, take a deep breath! This is not going to be as complicated as you might think. In order to create a business page on Facebook, however, you’ll need to have a personal Facebook account if you don’t already have one. Once you set up a personal account, follow these steps.
Creating an Instagram Business account is actually faster than it sounds and far easier than creating a Facebook Business account.
There’s no sense in attempting to manage your Facebook and Instagram accounts from separate dashboards. Luckily, you can merge the two accounts and access all of your content within Facebook Business Manager. The most beneficial aspect you’ll experience once you do this is that from one well-organized dashboard you can schedule posts and launch & manage all of your advertising campaigns that will run on both platforms. You will also be able to review your business Insights and analyze your follower & visitor data more easily and comprehensively, because the information will be consolidated from both platforms.
1 Step from Facebook:
Once you link your accounts from within your Facebook Business Page, you will not need to take further action. That being said, if you prefer to link your accounts from within your Instagram Business account, then use the following:
1 Step from Instagram:
That wraps up the steps you’ll need to take in order to create your Facebook and Instagram Business accounts. This article has only been an introduction to the world of how you can market your brand on Facebook and Instagram. If you’re ready to dive in head first, check out our Facebook Marketing Do’s and Dont’s, What’s New on Instagram in 2021, and 3 Ways to Increase Social Engagement.
Would you rather partner with a digital marketing agency for all of your Facebook and social media campaigns? FTx 360 could be the right agency for you. Our social media marketing specialists have created and launched impactful online marketing campaigns for businesses from all industries. From redesigning your company logo to rebranding your Facebook Business Page, we do it all and aim to please! Contact us to learn more about what FTx 360 can do for you.