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FTx 360 Digital Marketing Agency
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PR Outreach Services in NYC

The clearest, most important indicator of business growth is an improved media presence. FTx 360 serves brands of all sizes, from startups to enterprises, to reach wider audiences through digital platforms and online media. Our PR managers contact representatives from different media outlets on behalf of our clients to introduce their products and services, and forge long lasting relationships, and we can do the same for your brand.

LET'S TALK
Triangle
Triangle
Media Outreach

Scalable PR Outreach Services Agency
in NY with Quantifiable Results

Product Pitches

FTx 360 can get your brand featured or mentioned in news articles, blogs, and social media to reach a wider audience.

Brand Mentions

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Business Exposure

Become a trusted authority within your industry with FTx 360's PR outreach that will elevate your brand name and standing.

Press Coverage

Affordable PR Outreach Services

Media Outreach
Media Outreach
We analyze new client businesses to define their audiences, build media contact lists, and develop powerful pitches that lead to prominent media outlet placements.
Media Relations
Media Relations
We devise strategic storytelling in our clients' outreach packets so that every media connection we secure on their behalf becomes a lasting one.
Target Audience Building
Target Audience Building
We create behavioral data segments after analyzing our new clients' products and services to ensure the media outlets we reach out to will promote their brands.
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Press Outreach Workflow
Press Outreach Workflow
We use real-time media monitoring and compile our outreach efforts into comprehensive, trackable reports so our clients are always in the loop.
PR Outreach Templates
PR Outreach Templates
We develop and design personalized outreach templates to reach as many relevant media outlets as possible for our clients when we launch their PR outreach campaigns.
Relationship Building
Relationship Building
We build high quality, long lasting relationships with journalists and media outlets on behalf of our clients to strengthen placement commitments year after year.
LET'S TALK
Press Collaboration

Work With a NY Journalist on Stories

Our PR managers develop outreach campaigns with a focus on capturing the essence of our clients’ brands. A full team of marketers, content writers, and graphic designers will package your company’s story in such a way that media outlet journalists will not be able to resist telling it.

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FAQ

Common Questions About PR Outreach

What is PR outreach?
APR outreach is a marketing strategy that involves reaching out to media outlets, journalists, influencers, and other relevant media channels to introduce your business and forge new relationships with the goal of increasing awareness about your brand through media coverage. The concept behind PR outreach has not changed, however the channels that are used to make valuable connections in the world of media have. For this reason, it’s best for businesses like yours to hire from the many PR outreach branding services in New York to represent your brand and secure media spots for your products and services.
What specific outreach strategies will FTx 360 use in order to establish productive connections with media outlets on behalf of my company?
AExcellent question! While other PR outreach firms in New York tend to limit their method of outreach to email initiatives and campaigns, FTx 360 knows that a multi-pronged approach is far more successful. Each of our experienced PR strategists bring a full rolodex of network contacts to the table, and will pitch your brand to the most relevant executive producers, producers, and associate producers in media using many channels that include direct calls, social networks, networking events, and good old-fashioned email. Our strategies upon outreach include packaging the following materials in order to generate interest in your brand: press releases, transcripts or videos of interviews with your CEO and key personnel from your company, a pitch of a compelling story idea or ideas about your brand, reports and data drawn from your business that would be of interest to certain media outlets, compelling visuals including photos, graphics, and digital media, and the list goes on.
Does PR outreach shape marketing, or does marketing shape PR outreach, and why would my company need both?
AThat’s a really great question, and we’re inclined to assume you’re asking it because you’re considering using one service or the other, and not both. Many companies opt for digital and content marketing instead of PR outreach marketing, because they know it gains faster results, and they’re right in a certain sense. Media outlets set their production and publication calendars about 4 to 6 months in advance. For this reason, once our PR outreach begins confirming dates with those media outlets, the fruits of those commitments will appear on media channels about half a year later. The strategists at FTx 360 use this delay to our clients’ advantage in the sense that once that air or print date is locked-in four to six months down the road, we use proven digital marketing tactics to promote the heck out of the date we’ve secured. If we secure you an air spot on local TV, you can bet that leading up to the air date, we will promote the details of the spot on every possible marketing channel in order to drum up excitement about your brand, drive traffic to your website, generate awareness about your company, and ultimately increase sales. Then, after the spot has aired, we continue to promote the media content until we’ve exhausted the footage. When this method is used on multiple media outlets with overlapping air and print dates that are all strongly promoted before and after the spot, the chances of a brand really “taking off” increase exponentially.
Will the PR outreach offered at FTx 360 include "influencer marketing"?
AOf course! These days, even though “more traditional” media outlets like TV channels, radio stations, and printed publications are still valuable, they’re actually slower and less viewed than “new media” outlets such as YouTube, social media, and other purely digital platforms, which are where the “influencers” hang out. For this reason, our PR outreach strategies absolutely include contacting social media influencers and other online influencers, including established and well-respected reviewers. Using a combination of direct outreach as well as deploying our automation marketing PR outreach services for New York clients, FTx 360 can help put your products in the hands of influencers
Hang on a second, are you saying that I need to provide free products to these media outlets?
AYes. Not always, but often, and if you want influencers to review and promote your brand, then definitely. Granted, if you own a car dealership, we don’t expect you to dole out free sedans and SUVs, but you might have to be prepared to schedule test drives, for example, and doing so will translate into measurable sales. There’s a reason why the biggest PR firms in Manhattan send their clients’ free merchandise to celebrities in the hope they’ll be photographed with the merch–it works. When fans see the stylish items, they go out and buy them so that they can look like their favorite star. You’ll have to prepare for and budget this strategy, respecting the tactic as a worthwhile expense that’s part of your PR outreach.
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Want to Learn More?

If your website, Ecommerce store, and social media profiles aren’t getting traffic, then your PR outreach strategy could be to blame. We can tell you what to do about it. FTx 360’s content marketing specialists can analyze your needs and propose a plan that will elevate your online presence.

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1-256-319-3470
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FTx 360 Digital Marketing Agency Number

146 Rock Hill Drive
Rock Hill, NY 12775

"Marketing is enthusiasm transferred to the customer."

-Gregory Ciotti
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1-256-319-3470

 info@ftxdigital360.com

146 Rock Hill Drive Rock Hill, NY 12775