PR Outreach Services in NYC

APR outreach is a marketing strategy that involves reaching out to media outlets, journalists, influencers, and other relevant media channels to introduce your business and forge new relationships with the goal of increasing awareness about your brand through media coverage. The concept behind PR outreach has not changed, however the channels that are used to make valuable connections in the world of media have. For this reason, it’s best for businesses like yours to hire from the many PR outreach branding services in New York to represent your brand and secure media spots for your products and services.

AExcellent question! While other PR outreach firms in New York tend to limit their method of outreach to email initiatives and campaigns, FTx 360 knows that a multi-pronged approach is far more successful. Each of our experienced PR strategists bring a full rolodex of network contacts to the table, and will pitch your brand to the most relevant executive producers, producers, and associate producers in media using many channels that include direct calls, social networks, networking events, and good old-fashioned email. Our strategies upon outreach include packaging the following materials in order to generate interest in your brand: press releases, transcripts or videos of interviews with your CEO and key personnel from your company, a pitch of a compelling story idea or ideas about your brand, reports and data drawn from your business that would be of interest to certain media outlets, compelling visuals including photos, graphics, and digital media, and the list goes on.

AThat’s a really great question, and we’re inclined to assume you’re asking it because you’re considering using one service or the other, and not both. Many companies opt for digital and content marketing instead of PR outreach marketing, because they know it gains faster results, and they’re right in a certain sense. Media outlets set their production and publication calendars about 4 to 6 months in advance. For this reason, once our PR outreach begins confirming dates with those media outlets, the fruits of those commitments will appear on media channels about half a year later. The strategists at FTx 360 use this delay to our clients’ advantage in the sense that once that air or print date is locked-in four to six months down the road, we use proven digital marketing tactics to promote the heck out of the date we’ve secured. If we secure you an air spot on local TV, you can bet that leading up to the air date, we will promote the details of the spot on every possible marketing channel in order to drum up excitement about your brand, drive traffic to your website, generate awareness about your company, and ultimately increase sales. Then, after the spot has aired, we continue to promote the media content until we’ve exhausted the footage. When this method is used on multiple media outlets with overlapping air and print dates that are all strongly promoted before and after the spot, the chances of a brand really “taking off” increase exponentially.

AOf course! These days, even though “more traditional” media outlets like TV channels, radio stations, and printed publications are still valuable, they’re actually slower and less viewed than “new media” outlets such as YouTube, social media, and other purely digital platforms, which are where the “influencers” hang out. For this reason, our PR outreach strategies absolutely include contacting social media influencers and other online influencers, including established and well-respected reviewers. Using a combination of direct outreach as well as deploying our automation marketing PR outreach services for New York clients, FTx 360 can help put your products in the hands of influencers

AYes. Not always, but often, and if you want influencers to review and promote your brand, then definitely. Granted, if you own a car dealership, we don’t expect you to dole out free sedans and SUVs, but you might have to be prepared to schedule test drives, for example, and doing so will translate into measurable sales. There’s a reason why the biggest PR firms in Manhattan send their clients’ free merchandise to celebrities in the hope they’ll be photographed with the merch–it works. When fans see the stylish items, they go out and buy them so that they can look like their favorite star. You’ll have to prepare for and budget this strategy, respecting the tactic as a worthwhile expense that’s part of your PR outreach.