Marketing Automation Services in NY

AThe term marketing automation refers to a digital tool or set of tools that automate website opt-in forms, calls-to-action, email newsletters and responses, social media engagement, and any other online marketing activity you can think of. The reason businesses set up marketing automation is to free up their staff without compromising customer satisfaction or retention rate.

AThe benefits of using marketing automation are almost infinite, but here are the biggest benefits. Marketing automation allows you to analyze the data that your marketing initiatives produce, from which you can derive valuable customer insights to use in future marketing campaigns. It makes lead nurturing virtually effortless, and follow-ups are just as easy when triggered email campaigns and drip campaigns are instituted. And marketing automation allows you to track visitors and their activities as soon as they click your website.

AYes! Marketing automation is not just for large-scale enterprises, and will be highly beneficial to companies of all sizes, including startups. Remember, time is your most valuable asset as a business owner, and since automating as much of your inbound marketing as possible will free you and your staff up grealy, there’s really no downside

AThe short answer is, yes, our technicians can migrate your content, data, and information to our trusted platforms. However, the best way to transfer over is slowly and methodically. Give us a call to discuss the details of your needs. Do I need automation if I have auto-responders or email marketing in place? Email marketing is effective, but auto-responders on the whole don’t quite live up to what full marketing automation can do. Marketing automation offers a high level of personalization that other methods of response can’t meet, unless you are personally typing responses yourself. The best part about automation are the detailed analytics you can review for insights, which go far beyond email marketing reports.