Have you checked your Instagram stats recently? Possibly you keep records of the comments on your post or have a sense of how many followers you get each week. However, have you gone through the metrics and looked through the data? If somehow the response is no, now might be the time to start!
Examining your Instagram insights will help you realize how the site is doing as a component of your entire marketing plan and enable you to develop and expand your brand using this strong, crowded media network.
We’ll clarify whether Instagram metrics are essential and lead you through each of the statistics choices offered in this post. Further, we’ll highlight whether the metrics are most important for overall organizational objectives, so you understand where to put your efforts. And then, we’ll give you a quick rundown of our preferred Instagram analytics techniques.
Looking at current Instagram stats is an excellent starting point if you really want to expand your online presence.
Instagram stats may assist you in identifying your intended audience, improving your marketing plan, and reaching out to new people. Let’s get this ball rolling.
With more than 25 million Official Instagram accounts and more than 200 million Influencer marketing, viewing at minimum one of these every day, it’s evident that companies value this marketing technique. However, if you don’t even know who visits your profiles or clicks on your advertisements, how your postings succeed, how captivating your content is, or how much value your presence generates, spending quality time on the platforms might be a pointless exercise.
If you don’t review your Instagram stats on a constant schedule, you might have been:
This is only a sample of the stuff you might be doing differently if you looked at IG data quite frequently. The insights you get can help you develop how you utilize the network to obtain more benefits for companies, potentially making Instagram a further important part of your digital marketing plan. Let’s go through the statistics without any further hemming and hawing!
Instagram statistics are by far the most effective approach to figure out who your target demographic is, where they’re more engaging, and what kind of material they’re particularly interested in.
Without such a degree of understanding, you’re basically working in the blind when it comes to developing a content marketing strategy that produces results for your company or business.
Picking the correct parameters to measure and understanding how to comprehend them, on the other hand, can be more complex than it appears.
Each business or company will have its own set of goals (ranging from raising social media following to expanding clicks and revenues). Hence the most significant analytics vary from one to another.
What’s the best way to begin? WELL, by having a good understanding of your corporate strategy, you can determine which measurements are most useful in achieving those.
You’ll be capable of getting a lot more out of your Popular Social media platform once you’ve specified your ambitions because you’ll have specific expectations to track in your social media stories.
One of several advantages we encourage upgrading to an Instagram Business or creative profile because Social Media analytics (in-app statistics) are only available to a company or creative accounts.
The critical success factors are referred to as metrics (KPIs). If you want to increase your viewer’s involvement with your business, you will look at your interaction stats to see if it was succeeding. However, before we can go any farther, let’s go over their descriptions in detail.
Such are most of the statistics for your Instagram accounts, proﬁles, and posts that you could conceivably inspect. Instagram data analysis could be accessed through three different channels: Instagram Insights through the smartphone device, Artist Studio, or from an outside platform.
Understanding your viewers’ insights is an excellent way to know about whoever you’re communicating to, allowing you to personalize your web presence and post durations appropriately.
On Instagram, go to the Analysis tab, read down to “Your Viewer,” and click “See More.
You’ll be eligible to see a summary of your watcher breakdown for up to three months from this one, which includes:
In Social media such as Instagram, there really are two ways of obtaining feed post data analysis.
The very first route is via the Analysis tab. Scroll to the bottom to “Content You Shared” and click the cursor next to your most past posts.
Users could even organize up to two years’ worth of feed posts using a variety of measurements from this page:
If you have Instagram’s Shoppers attributes activated, you might very well see further choices available. It is a nice method to get a comprehensive view of the material that has scored the highest over a specified time frame.
Instagram Stories data analysis, like Social media feed articles, can be found in the Insights menu bar or by scrolling up on a real-time Instagram story.
Scroll to the bottom to “Content You Shared” on the Insights menu bar and click the cursor next to your most recent headlines. Users can arrange up to 3 months of stories depending on the relevant criteria from here:
Examining the achievement of your Instagram Stories is an excellent way to determine which types of Instagram Stories are most effective for your product.
Simply click on a real-time story and choose the insights symbol on the left side of the page for a much more precise and realistic outline.
Here are some examples:
Keep an eye on the Exited criterion, as it can indicate where your viewers stopped being interested in your content — rather than something to prevent in the long term. The native stories data analysis on Instagram are only accessible for 1 month.
The data analysis for Instagram Reels is a relatively recent addition to the Analysis section.
Users can get to them by opening the Instagram Insights menu or by opening a particular Reel and tapping the 3 dot symbol.
Plays, account holders managed to reach, likes, people commenting, saves, and shares are all metrics. Viewpoints of reels distributed on Instagram Stories would be included in the total number of views.
Users can see the effectiveness of two to three years’ value of IGTV video content via Instagram’s Insights menu bar, just as you can with Instagram account posts.
Read down to “Content You Shared” and touch the cursor next to your most recent IGTV clips to access information.
From this one, you can extract and score your IGTV clips based on a variety of evaluation criteria:
You’ll get a great suggestion of what material you could perhaps persist in generating by analyzing which clips kept your audiences intrigued and participated. Moreover, the more deeply involved your viewer is, you can increase the possibility of being favored by the Instagram methodology.
Live Stream algorithms on Instagram are now accessible via the Insights menu bar. Moreover, users can view the total number of customers reached, as well as the peak simultaneous watchers, comment sections, and shares among other users.
You must have stronger insight into social media analytics and how to analyze your account by this point. If you want to overperform your challenge and remain relevant and exciting, you can’t afford to ignore your Instagram analysis tools.
Numerous Instagram methods are available, but it is eventually essential to decide which ones will fit best. When customers first begin their data analysis adventure, they typically start with Instagram Insights. However, as your account grows in popularity and your hopes rise, you’ll require more information. We hope you manage to find this guide helpful in monitoring your KPIs and enhancing your subject matter!
You’ll see, there are 100s of Instagram measures you could indeed monitor and review on. But attempting to record and monitor them all isn’t always the best use of your time.
A thorough understanding of your company’s targets, as well as the vital Instagram measures which will help you improve those, is often a more accurate strategy.
Then when you’ve defined your objectives, it’s beneficial to create an online report. In that way, you can detect your improvements in an aesthetically compelling and easier-to-digest format.
Experiment with new goals, tinker with your techniques and modify your subject matter to see how much adheres. And the outcomes may astound you — of course, in a pleasant manner.
If you’re looking for assistance for measuring the success of your efforts and helping to manage your day-to-day on social media. Our social media experts are here for you! Give us a call and we’ll be happy to assist you in reaching your brand goals.
An online social media strategy is critical to a successful business plan in any market. Because social media networks are among the most successful ways to reach a more extensive potential customer base, it’s critical to comprehend the why and how of the most vital digital marketing tips. We’ll go over how social media may help businesses in the tobacco industry, as well as answer a few key concerns concerning vape marketing in this article.
As consumers began to prefer tobacco-free items, smoke and e-cigarette outlets began to spring up all over.
While the smoking and the vaping sector is gaining popularity, there are significant challenges in operating this new business. If you own a business, you probably believe that online promotion isn’t the only way to go these days but also a need. When you’re searching for innovative ways to promote your vape store, below are among the most effective ways to just get out in front of millions around the world.
But then, how do you use vape branding to your advantage? What’s the greatest approach to attract visitors to your business in an organic way that is convenient for them to locate you and engage with your brand?
Examine the most effective vaping products, marketing strategies, and how much you can take your business to greater heights.
Read to learn all the innovative and extensive ways of smoke shop marketing 101.
Social networking is growing at the same rate as the vaping industry. Social media is something that both citizens and merchants use to connect with one another.
As a cannabis or vape store owner, using social media to develop a strong relationship with your subscribers while showing your latest items is one of the most effective marketing techniques.
You can give a dynamic tale about your items by maintaining a regular online presence. Plus, you can indeed publish photos but also videos online and do a live stream to keep your fans updated.
Sustaining with your social networking sites might be exhausting, but that is why you must develop a marketing plan that will result in visibility for your business.
You may not be familiar with all the numerous methods you may use to advertise your shop and interact with someone if you’ve considered vape promotion. It all ultimately boils down to maximizing your efforts and keeping track of which areas attract the most demand. Examine what the opponent is doing, then discover how to use it even superiorly while simultaneously ensuring that your client is as localized and targeted as conceivable.
You must make sure that the company is reachable to everyone who requires it digitally. This is the greatest place to put clips on YouTube and feedback. These customers are now on the verge of making a purchase and only need a little additional motivation.
Before we can get into all of the social networking site ideas, you’ll need to get your business known; there are a few guidelines and general principles you should be aware of. Countless people still wonder if you can promote vape businesses on Facebook or not. According to FB’s policies, ad campaigns must not advocate the purchase and use of illicit, pharmaceutical, or addictive substances. The same can be said for most other popular social media platforms like Instagram, Twitter, or any other major social media platform. “How and when and where to promote your smoking business without having your profile blocked by the authorities?” is the query. An organically planned strategy is the approach you should have.
Most companies hire marketing messages to increase interaction and engagement because of the fast statistics and a crowded marketing environment. Smoke businesses cannot run sponsored posts on these social networking sites since the promotion of any substances is forbidden.
As a smoke business, all of your traffic must come from biological fertilizer. The recommendations below will assist you in creating relevant, framework-approved social media accounts for your vape and smoke business.
Let’s check out the following:
Creating instructional material is one of the most effective ways to advertise your business brand. People will always look for news and analysis, especially as it relates to smoking and vaping. If you publish content that provides knowledge to your subscribers and future consumers, they will continue to infect your branding and engage with your content. Despite violating any restrictions, if you produce content that tackles the technicalities of smoking, you’re providing consumers a place to believe in you and, as a result, your business.
Here are a few measures you can try to to increase the impact of your social media marketing on brand recognition and eventual click-through:
If you’re trying to sell a prohibited item, you’ll have to think beyond the box. Illustrations and statistics, as well as freely distributable slideshows, can all help you expand your outreach. And even without sponsored content, the more retweets your image receives, the wider your exposure will be.
Although your content marketing should be acceptable, your rewards and freebies can be personalized.
If the execution of your event follows their regulations, social networking officials will not be able to take action against the prizes you provide to your audience. In fact, if your survey questions appear to be unconnected to your restricted goods, you may indeed be able to increase your score.
It may seem self-evident, but don’t break the regulations in the hopes of your adverts slipping between the cracks. They aren’t going to. If they really do, they will indeed be removed swiftly, and your profile may be terminated as a result. It’s not worth taking the risk, particularly if you’re advertising numerous ads at the same time.
If you’re going to take a chance and publish an ad anyhow, do not utilize any restricted keywords. Avoid phrases like ICO, bitcoin, cryptos, mortgages, commodities, and binary options if you work in financial technology. Consider safer options such as blockchain, fintech, and technologies.
Consider again, if you assume you can enhance totally random content that connects to a business landing webpage. You’ll be discovered someday, if not instantly. Social networking sites have improved their power to verify relevant links and react to detected or notified articles.
Illegal commodities frequently have their very own set of rules, and disobeying them might put you in dire straits. Agencies frequently monitor social media for infractions, so familiarize yourself with the regulations before posting information on the internet.
Blogs are among the simplest ways to produce a large amount of high-quality content, create your business, and attract website visitors. If you write blogs for a company webpage, you can share an illustration with a URL to the weblog on social networking sites. People who follow the connection on social networking sites go onto your webpage, where they can look at your items and learn more about your company. Blogging is also an excellent tool to develop your marketing strategy and convey your business’s identity and objectives. Moreover, the narratives and ambitions behind a company interests’ people and blogging provides the ideal venue so that you can distinguish your brand.
It’s crucial to keep your material current, broad, and slightly elevated no matter where you are or how much section of the e-cigarette market you work in. Stay relevant and maintain a competitive advantage by staying current with patterns and social media campaigns. Plus, updating your SEO skills and working on them while composing blog content is a good idea. Blog entries, leisure photographs, quotations, animations, and clips are all good options. Be creative with how you offer articles, but keep an eye on trends and stick to a steady posting schedule.
Before we start, you should really consider these things. Do you go back to a brand or a store that you kind of like? Your response is perhaps most definitely yes.
Tobacco and vaping stores will be in the same boat! When a customer discovers a store they enjoy, their commitment grows dramatically. It’s almost as though they represent your company’s brand manager.
For this dedication, it’s simple to persuade customers to submit evaluations after visiting your store.
However, bear in mind that tobacco businesses might be intensely competitive. When a buyer becomes faithful, they are unlikely to shop elsewhere. The difficult aspect is going to have a new customer into the buyer journey in the first place.
To stay competitive, many vaping establishments may provide incentive programs to attract further clients. You can establish evaluation programs for your store using loyalty programs that capture personal consumer details, Facebook, and other contact information.
The more positive ratings you possess, the easier it is for potential customers to choose your brand during the buyer lifecycle.
Influencers enlist the help of people who have a substantial social media audience. Content creators have a high degree of satisfaction among their supporters, so when you hire social influencers to grow your business, you’re receiving a lot of high-quality coverage that you’d otherwise wouldn’t receive elsewhere. The two sorts of promoters you could use are micro-level and macro-level influencers.
Such people have a large following (typically over a million or even more) from a wide range of populations. Since macro-influencers don’t cater to a particular social media fan, an advertised product or service will gain from clicks rather than real transactions, making them great for marketing communication.
Micro-Influencers, on the other contrary, are great for generating traffic and persuading people to purchase your goods. These communicators typically have a following of 10,000 to 100,000 people and cater to a particular hobby or personality. You may see a bunch of leads and revenue come in your direction if your company identifies the proper micro-influencers.
Your specialization is going to be all about you.
You may not be conscious of all the numerous new methods you may promote your store and interact with if you’ve considered vape marketing. It all ultimately boils down to maximizing your assets and keeping track of which areas attract the most demand. Examine what the rival is doing; next, find out how to use it even superiorly while simultaneously ensuring that your target is as localized and targeted as feasible.
You must make sure that the company is available to anybody who wants it digitally. This is the greatest place to put up clips on YouTube. These customers are now on the verge of making a purchase and only need a little additional motivation.
Your cigarette store’s internet visibility will grow if you have a holistic approach that incorporates greedy algorithms, social networking sites, and evaluation branding.
Your smoking or Vaping Company’s promotion is not tough. Although there’ll be some obstacles to overpower, don’t let anything stop yourself!
It’s not all inherently flawed when it comes to advertising restricted products on the internet; it simply takes a little more originality and hard work. Need help getting started with your marketing plans? Contact us today!
New marketing trends emerge every year, but 2022 will be different. The pandemic significantly influenced marketing in 2020 and 2021. COVID-19 resulted in a substantial change in customer buying behavior, forcing brands to change the way they approach sales and marketing.
As the pandemic has almost subsided, brands are restoring their marketing strategies to normal. However, some new trends have emerged that businesses and marketers should watch out for.
Let’s a look at nine big trends that will reshape the marketing landscape in 2022.
In-person events have been slowly dying over the past couple of years. Though they still have their place, some people will continue to prefer in-person events, but a large chunk of the event marketing audience will move to hybrid events.
A whopping 97% of event marketers believe hybrid events will outperform any other event type in the future. During the pandemic, virtual events skyrocketed. Webinars and live streams took over the event marketing industry, as people didn’t want to risk going to in-person events.
Even though in-person events are now open, many people still prefer virtual events. They offer better flexibility and accessibility. Participants can save time and attend the event from anywhere, using any device!
Event marketers need to find a way to cater to both in-person and virtual audiences simultaneously. Here’s where hybrid events come into the picture. Hybrid events are in-person events streamed online. People can either attend the event in person or participate in it virtually.
Hybrid events will continue to be the most popular event type in 2022 and beyond.
Branding has always been a key driver of marketing success. More than 80% of customers buy based on trust, and the reliance on trust has only increased over the past couple of years. A survey in beauty and skincare eCommerce showed that around 60% of customers wouldn’t try new brands when shopping online. This makes branding more important than ever.
Storytelling is a great way to enhance your branding efforts. More businesses will tie their products/services to stories their customers can relate to instead of using hard selling techniques.
Organic marketing will also be on the rise in 2022. Paid advertising has traditionally played a vital role in branding for companies. However, with more businesses investing in ads than ever, advertising costs have increased. The average cost-per-click for Google Ads has been rising gradually over the last few years.
As a result, brands are more likely to invest in organic marketing. The focus will be to increase brand awareness organically, using blogging, YouTube videos, and social media content.
Organic marketing plays a vital role in branding because organic content is eternal. It stays on the internet forever, unlike paid ads that stop showing up once you stop paying for them.
Content marketing has been one of the pillars of digital marketing for years. Content marketing leaders experience a 7.8x year-on-year growth in unique website visitors. SEO, PR, social media, webinars, and podcasts are all a part of content marketing.
However, content marketing won’t be the same as it was a couple of years back. Back in the day, content marketing was more about quantity and less about quality. Since only a handful of brands were doing content marketing, businesses that published large volumes of content got more reach and awareness.
Content marketing has become more competitive now. Google has released algorithmic updates that reward good quality content and penalize high-volume low-quality content. Modern-day content marketing revolves around quality.
In 2022, content alignment will be crucial.
What does content alignment mean? Nowadays, most companies take a multichannel content marketing approach. They use SEO, PR, video, social media, and other various channels to increase their visibility and reach a greater audience. However, most content brands produce nowadays is misaligned. For instance, SEO is completely disconnected from PR and social media.
Let’s quickly understand the concept of multichannel and omnichannel marketing before moving ahead. Multichannel marketing includes using different channels to reach an audience. Omnichannel marketing includes using various channels but integrating all of them.
Omnichannel content marketing will rule 2022. Brands will publish aligned content to ensure credibility and better visibility.
When personalization first came into the picture, it soon became the new buzzword in the marketing industry. Every brand, regardless of its type and size, was adopting personalization. Fast forward to 2021, and personalization is the holy grail of successful marketing.
Over 90% of customers are more likely to shop after seeing relevant and personalized offers. This makes personalization an essential element of every marketing strategy. However, personalization is currently limited to addressing consumers by their first names and showing personalized recommendations only.
Things will get more creative and interesting in 2022. Personalization will expand to new channels and content types, such as videos, podcasts, articles, etc. Brands will multiply their efforts to communicate and engage with customers on a personal level. New channels will emerge, and customers will see personalization on every touchpoint.
The past few years have witnessed an exponential increase in the adoption of marketing technology. Marketing automation tools, social media scheduling platforms, and email marketing software are a few examples of technology in marketing.
There’s only one constant thing about technology: it keeps on changing. Since technology continues to evolve, new marketing technology trends have emerged. This time, automation and Artificial Intelligence are leading the way.
Some tasks in marketing are redundant and time-consuming, such as content posting, bidding on keywords in advertising, and sending emails individually to each recipient. Adopting automation automates these tasks, plus many more. Tools like HubSpot and MailChimp are popular marketing automation solutions brands can use to automate their marketing operations.
Another major MarTech trend is the increasing adoption of AI among marketers. Modern-day marketing is increasingly data-driven. Marketing teams need to collect and analyze data to predict customer behavior and make informed decisions. AI makes it easier. With AI, marketers can analyze historical data in quick time and understand their customers better. That’s why 72% of CMOs consider AI a major advantage.
Other technologies like virtual and augmented reality, data science, and beacons will also shape marketing technology in the upcoming years.
Marketers will, therefore, need to find alternatives to third-party cookies. An effective alternative to third-party cookies is first-party data, which many marketers have already started collecting.
Customers nowadays want top-notch privacy and better control over their data. Instead of letting marketers passively track their information, they want to provide their information to brands they trust. That’s why collecting first-party data will be more important than ever in the upcoming years.
If you’re not familiar with first-party data, it refers to the information you collect directly from your customers with their consent. Marketers can also use tools like Federated Learning of Cohorts (FLoC) or Google’s Privacy Sandbox to enable user targeting and personalization without invading their customers’ privacy.
But one thing’s for sure: data will become scarce in the upcoming years. Marketers will need to use interactive marketing techniques like surveys to collect customer information.
You can’t talk about marketing trends and not talk about social media. The past few years have been dramatic for social media. Several new social media trends have emerged that marketers should know about.
The first prominent trend is that short-form videos will dominate social media. The rise of TikTok and then Instagram Reels has made short-form video one of the most popular content types right now. People love short videos, and 68% of them will happily watch a business video if it’s under 60 seconds. Even YouTube has launched a short video feature — Shorts.
Along with short videos, live streams will be a highly popular content type in 2022 and beyond. Users watch live video 10-20x longer than recorded content. Hence, brands will conduct more live streams on social media in the upcoming years to increase watch times and drive more engagement.
Social selling is another prominent trend to dominate social media in 2022. Facebook and Instagram have launched a “Shop” feature to allow users to shop directly from the platform. Hence, the use of social media among eCommerce brands will increase, as they will look to leverage the Shop feature to generate more sales.
Thought leadership has never been more important. An average American comes across up to 10,000 advertisements a day and ignores most of them. In fact, close to 30% of American internet users use some sort of ad-block, up from only 15% in 2014. Clearly, people are immune to hard-selling, and marketers need to go beyond traditional advertising to engage customers and convince them to make a purchase.
Sharing thought-leadership content and educating consumers will be a popular marketing approach among marketers in 2022 and beyond. Every brand can utilize thought-leadership to increase trust and awareness, though it works exceptionally well for B2B businesses.
Thought-leadership content comprises any type of content that informs and educates consumers. It includes:
HubSpot is a classic example of brands leveraging thought-leadership to the fullest. They have a dedicated “Education” section that offers ebooks, guides, and free courses and certifications. They also have a blog where they constantly publish new articles.
Thought leadership will flourish in the upcoming years. Sharing free, valuable information to build customer trust will become a key trend among businesses in 2022 and beyond.
All the trends discussed so far revolve around digital marketing and advertising. Digital marketing has indeed grown exponentially. Digital ad spending in the US was $151 billion in 2020, compared to $107 billion for traditional ads. Moreover, digital advertising is projected to make up two-thirds of the total US ad spend by 2023.
Though traditional marketing has slowed down, it is nowhere near extinction. Several brands use traditional marketing to reach larger audiences and increase awareness, and they will continue to do so in the upcoming years.
However, traditional marketing is no longer the same as it was before. The major drawback to traditional advertising is the lack of connectivity and integration. A potential customer watches your ad in the newspaper, but what do they do?
Most brands ask consumers to perform an action, like visit the store or make a call. These actions are not trackable, and marketers can’t measure how their offline ads are performing.
Marketers have overcome this hurdle by integrating offline and online marketing. An effective approach many brands are using is to encourage offline customers to go online.
For example, several brands include their website URL or social media handles, encouraging users to take instant action. Many brands have adopted QR codes to offer omnichannel experiences to customers. Users scan the code using their smartphones to reach the destination URL.
Here’s an example of Nike using a QR code to promote its app in a brick-and-mortar store.
More marketers in the future will realize the benefits of integrated marketing and use it to increase reach and marketing performance.
2022 could be one of the most revolutionary years for marketing. A lot has changed in the past two years regarding customer shopping habits and how brands approach marketing. Marketers need to identify and embrace these changes and develop new ways to promote their brands in the new normal.
To drive marketing success, marketers will need to think outside the box and blend creative thinking with leading-edge technologies. Need help getting started? Contact us today!
A webinar is a live, online event that’s broadcasted to a pre-registered group of individuals who view the presentation from their computers. Webinars typically have both audio and visual components, and therefore webinar hosts need reliable computer technology and strong internet connections in order to provide the best presentation to their viewers.
The main purpose of hosting webinars is to generate leads and connect with targeted audiences. Both B2B and B2C businesses can benefit from hosting webinars, yet webinars are far more commonly used in the B2B space.
Webinars are a great option for presenting complex information to an audience. For example, reading the transcription of an interview with an expert as a blog post will be far less interesting to your audience than watching a live webinar of the expert being interviewed.
You can feature the following types of content in your webinars:
This is to say that webinars are not an ideal medium for all content. For example, simplistic, informative, and list-based content performs best when used in blog articles. Short-form content isn’t necessarily compelling enough to feature in a live webinar, which isn’t to say that short, simple content isn’t valuable information. But that type of content will probably perform better in a format other than the webinar format.
The following are content types that are probably too simplistic and too broad to feature in a webinar:
A good rule of thumb to remember is that webinars are designed to be educational and instructive. Anything less than a demonstration, tutorial, or discussion is probably not going to hold your audience’s attention for very long.
With that in mind, here are our guidelines to help you create a successful webinar.
Before you dive into creating a webinar, you first need to choose the topic and understand how to frame that topic correctly. As a demonstration, Q&A, or educational tutorial, your webinar should answer questions and address difficulties your customers typically have. The more specific you are when presenting the questions and providing the answers, the better.
Check in with your sales team to learn the sticking points that have prevented consumers from following through with purchasing certain products, then frame your webinar to address those sticking points. Or, if you sell SaaS, gather and review subscriber feedback, and present a webinar that demonstrates how to properly use a particularly challenging feature of your software.
Once you’ve selected your specific webinar topic and understand how best to frame it, you’ll need to choose the best presentation structure to convey the webinar information to your audience. Presentation structures include expert panel discussions, Q&As, single-speaker tutorials, two-person product demos, and the list goes on.
In order to choose the best webinar structure, you’ll need to consider how to effectively engage your audience, as well as take into consideration any production limitations you might have. For example, if you can’t professionally produce a panel discussion due to a lack of professional lighting equipment, and lack of multiple cameras and microphones, then you’ll have to present your webinar using a structure that you can manage.
One of the most important webinar production tools is the actual online platform you use to present your live webinar to your audience. There are many platforms out there that will meet your needs, but you’ll need to do your own research to decide which platform you’ll be the most comfortable using. Popular online resources to consider are ClickMeeting, GoToWebinar, and Zoom.
Ask yourself, how many webinar attendees are you expecting, and can the platform handle that many attendees? Are there costs associated with the online platform, and can you afford those costs? Will the platform support the presentation structure you’ve chosen? For example, will attendees be able to type their questions into a chat box for you to easily read and answer? Make a checklist of your needs, and then make sure that the online platform you want to use can meet them.
In order to present a smooth, professional webinar that your audience will appreciate, you’ll need to put a strong production and management team together. This team will consist of your on-camera host or presenters and your off-camera producers. Meaning, you’ll need to assign the roles of your team members who will handle planning the webinar, from creating the content script to troubleshooting technical issues during the live presentation.
It’s possible to pull off an excellent webinar using only four key positions. These key positions include the organizer, the presenter, the moderator, and the technical assistant. The organizer is your team leader who will oversee every aspect of the webinar, from framing the topic to approving everyone else’s work. The presenter is the on-camera expert who will be your primary presenter. The moderator handles responding to attendees’ questions in the chat box during the live webinar, as well as troubleshooting any issues that arise. And the technical assistants will manually oversee all technical aspects, from making sure the internet connection is intact to manning the cameras to fixing any tech issues that might arise.
The magic of webinars stems from the fact that they are truly live events. Webinars happen in real-time, and a lot can go wrong in the moment, which is why we strongly recommend that you practice your webinar in-house before the live event. Once you have your script and your team in place, set up a dry run and use employees from other departments of your organization to pose as your audience.
This type of dress rehearsal can help your presenter get rid of those jitters and give your technical assistants a chance to work out any production kinks. After you complete the dry run, ask your mock attendees for their feedback. If they mention any major issues, you will have plenty of time to fix those issues before the real webinar presentation.
The most important decision you’ll need to make in order to successfully promote your webinar is to first select the right date and time to broadcast. You’ll probably need to do a bit of research in order to figure this out. A good place to start is to figure out in what time zone the majority of your audience lives.
Is your audience mostly B2B or B2C 9-to-5ers? You might choose a midweek morning time slot, like 11:00 am on Wednesday. If your audience is mostly work-from-home entrepreneurs, you might have better webinar attendance rates with a Thursday afternoon or early evening time slot. Use Google Analytics to help you research, and if appropriate, you can even survey your audience to find out from them when they would prefer to attend. Then simply send out an email invitation campaign with the webinar link.
Webinars are essentially sales tools, and the main purpose of any webinar is to boost sales. That being said, your audience might not immediately jump to purchase your products or services after the webinar has concluded. This is when sending out a follow up email campaign comes in handy.
Depending on the complexity of the webinar content and the specific topic you covered, you may choose to send out a follow up email campaign later that day or later that week. If you deem that a follow up phone call would be more appropriate, then do it! The point here is that even the best webinars with the highest attendance rates will need to be followed by a campaign that’s designed to close sales.
That concludes the basic rundown of how you can create a successful webinar. Remember, not all content is complex and compelling enough to necessitate its own webinar, but for demonstrations and tutorials of your products or services, webinars can be wielded into powerful sales tools that help convert viewers into customers.
As we mentioned in this article, producing a quality webinar that looks and sounds professional involves many components, including a strong webinar script or outline, correct lighting techniques, and reliable technology. It also requires an organized follow up campaign to check in with your audience, gather feedback, and close sales.
If you’re not sure your business can create, produce, and market a quality webinar all on your own, FTx 360 can help. Our creative services department is full of experienced marketers and audio / visual producers who can design, film, and edit a custom webinar for you. Contact us to learn more.
When you’re gearing up to release a new product or service, you want consumers in your market to be as excited as you are. This might seem easier said than done, but getting the word out and reaching your audience isn’t as difficult as you would think.
It does, however, take time to plan and effort to properly manage. In fact, according to our marketing experts, properly announcing a new product or service involves at least eight tactics. For one person, this could quickly turn into a full-time job!
Are you ready to announce the upcoming release of your new product or service? FTx 360 can help you get all of your ducks in a row and manage the launch in such a way that shoppers are ready to buy the moment your new product or service hits the market. From product packaging design and brand design to social media management and email marketing, our agency does it all.
For all of you DIY adventurous types, read on to learn about how you can get the word out about your new product or service and generate buzz on social media.
You can create brand hype with a teaser campaign for your new product or service. Teaser campaigns help to build anticipation around products, services, and even new brands. This type of campaign works best when it’s executed weeks or perhaps months before the actual product or service is available for purchase. The trick with teaser campaigns is to keep the content message a little bit mysterious. You can think of teaser campaigns as a marketing tool that “warms up” your audience prior to the new release hitting the market.
Hashtags increase social media engagement and brand awareness. Social media users like following hashtags to stay informed about specific conversations that surround everything from celebrity news to current events to cultural slang. Recently, big brands have started to catch on, and you can, too. By creating a unique hashtag as part of your announcement strategy, you’ll help to establish credibility about the product or service itself, because you become the leader of the conversation.
In the world of marketing, scarcity + urgency = successful. When consumers believe that a product isn’t readily available or won’t be around very long, they often jump to buy it. Even if there’s no shortage of the product or service you’re about to release, you can create a sense of urgency in the minds of potential customers by including a countdown as part of your launch strategy. Try using a countdown timer in tandem with a presale discount offer. For example, run a social media campaign that allows customers to pre-order the product at a discounted price. The campaign should feature an actual clock counting down the days, hours, and minutes left in the presale.
A great way to generate buzz about a product or service that’s heading to market is to share with your social followers everything that occurred during the development process. This type of sneak peek can help build anticipation while at the same time educating potential customers about how to get the most out of the product or service once it’s on the market. If you’re launching SaaS or any type of service that isn’t easily explained in a sentence, including demonstration videos as part of your launch campaign can help convince consumers that your service will make their lives easier.
People love to feel like winners. They also love getting their hands on exclusive products before those products become readily available to the general public. This is where running a giveaway comes in handy. Whether you have a new product or a new service, you can actually trigger positive word of mouth marketing that takes on a life of its own by running a giveaway that ensures the winner or winners will receive the product (or service) and have a chance to use it, review it, and tell everyone about it before the actual launch date hits. Giveaways are also a great option for brands who simply can’t afford to offer a free sample to every potential customer once the product has been launched.
This is where all the time and effort truly comes into action, if you really think about it. We’re talking about creating a marketing schedule and sticking to it. A well-devised marketing schedule has three phases. The longest phase is called the “anticipation phase,” which covers the period of time prior to your product or service hitting the market. The second phase, called “launch day,” is lightning-fast and occurs on the release date or the release date plus the days that follow. You’re probably not going to have time to eat lunch or use the bathroom on launch day, it’s that demanding. Then the third and final phase never really ends, the “selling phase.” The best advice we can give you is to use a marketing calendar like this one and start promoting your product months before the release date.
The importance of using CTAs, or calls to action, in all of your social media marketing cannot be overstated. Every post you share must include a CTA so that potential customers can further explore your product or service. Even if you design a mysterious teaser campaign, you can include an email newsletter signup CTA so that the customer will be alerted the moment the product is available. Most importantly, be creative in terms of how you present your CTA by using your unique brand voice.
As you continue to promote your product or service on social media, users will naturally like, comment, and share. They might even ask detailed questions about the features of the product or service in response to a video teaser or product demonstration. This is when you’re really going to have to roll up your sleeves and jump into conversations. The more you engage with your audience, the more your audience will engage with the launch itself, all of which will help broaden the reach of the announcement. Engaging with users on social media in this manner will also contribute to elevating your brand image and give potential customers the impression that you care about them.
Have you hesitated to look for a digital marketing agency to handle all of your social media and market your brand online? Have you assumed your company wouldn’t be able to afford management services or a marketing specialist to develop your next social media marketing campaign? What if we told you that FTx 360 can work within any budget to create an exciting new product announcement campaign that influences people to love your brand? For more information about the social media marketing services at FTx 360 and how our team can benefit your bottom line without breaking the bank, contact us today.
For businesses with physical locations, your digital marketing strategy will not be complete without a Google My Business listing.
Google is by far the most used search engine in the world. Microsoft Bing comes in a distant second place, and lagging far behind Bing are Yahoo Search, DuckDuckGo, and the strangely named Qwant. In terms of daily direct queries, only Google and Qwant are quantified and openly published.
The results are stunning. Google receives over 9-billion daily queries, whereas Qwant receives a measly 10-million. Apparently, you Qwant always get what you want… when you list your business on Qwant.
All joking aside, we probably don’t have to convince you that Google is a superior search engine. But you might need some additional information before you agree that listing your company on Google My Business is important.
By the time you reach the end of this blog post, you’ll not only agree that creating and managing a GMB page is important, but you’ll understand why.
These days, businesses pour their time, effort, and money into SEO strategies that will ensure their websites land on the first page of Google’s SERP (Search Engine Results Page). First and foremost, Google My Business provides brick-and-mortar companies with superior SEO capabilities. A GMB listing ensures that Google users will find your company on both Google Search and Google Maps, and have access to your address, phone number, and website.
GMB is all about local SEO and broadening your customer base locally. When your business appears on Google’s map during relevant user searches, those users can quickly determine if your location is close enough for them to make the trip. This initial determining factor helps convert users into customers, but there are a few more steps in-between, such as reading customer reviews, calling your business, and investigating your products or services. The bottom line is that your GMB listing will inform customers of all the pertinent information they will need.
One of the greatest determining factors that will help persuade consumers to visit your business is the average star rating that appears on your GMB page. We’re talking about customer ratings and reviews. Whether a prior customer leaves a review or a star rating, both feed into the overall star rating average that Google users will see when they discover your GMB listing. Consumers like to compare businesses by reading these reviews and judging the difference in ratings, which means that your five-star and high-star reviews will ultimately boost consumer confidence in your brand.
Even if a Google user decides not to visit your business, the fact that they found you in Google’s search results thanks to your GMB listing will help to increase their awareness about your brand. This could influence them to choose your business next time. Remember, Google My Business is all about increasing your company’s presence locally to attract local customers that will shop with your brand time and again. In terms of achieving this goal, there is no better free marketing tool on the internet than GMB.
Your business’s reputation matters, especially when you rely on local customers. An aspect of managing your Google My Business page is that you can read and respond to customer reviews, and future customers can see those interactions. Even if you receive a poor review, it’s possible to use the opportunity to improve your brand reputation. The key is to respond to the poor review in such a way that rectifies the complaint, or at least takes an honest step in that direction. Consumers don’t expect perfection, but they do expect professionalism, which you can demonstrate in moments like this. GMB makes reputation management easy.
Even though maintaining a GMB page might seem relatively passive, it’s actually extremely proactive when it comes to building trust with consumers. The trick here is to fully fill out your company’s information within your profile and provide as much detailed information as possible about your business’s policies, hours of operation, and other critical details that consumers are going to want to know. You can even go above and beyond by linking your business blog to your GMB page so that Google users can discover and read your articles, which we’ll examine in the next section of this blog post.
As we mentioned in the previous section, you can link your business blog to your GMB page in such a way that your blog posts will automatically publish to your Google My Business listing. But that’s not all you can do to help win over potential customers. GMB also allows you to add photos of your products, services, storefront, employees, and anything else you can think of. By including this kind of additional content to your GMB listing, you can further legitimize your brand and have a decent shot at beating out your corporate competition.
If you’re ready to get started with Google My Business, here are some links to assist you:
For an in-depth, step-by-step guide to help you set up your Google My Business page and start collecting valuable customer reviews, check out Making the Most Out of Google My Business.
Creating and managing a Google My Business page greatly increases the chances of your business appearing on the first SERP, which means that potential customers will discover and consider your company before they see your competitors.
Also, having a GMB page will guarantee that your business stands out from the countless eCommerce companies that appear online. Only businesses that have a physical location can use GMB. ECommerce businesses are not eligible, which is great news for all brick-and-mortar companies!
There’s no reason not to have a Google My Business listing. The only question is, are you going to create and manage your GMB page yourself, or would you like the digital marketing SEO strategists at FTx 360 to handle it for you?
FTx 360 offers a full suite of marketing solutions at affordable prices. Whether you’re interested in our consulting services or hiring us to manage all of your digital marketing needs, our team of experts can help grow your business, boost sales, and increase your revenue. Contact us to discover what our marketing agency can do for your brand.
Cyber Monday may be a fairly new retail tradition, but this shopping event has quickly gained popularity since 2005 when the head of the National Retail Federation originally coined the term.
What is Cyber Monday? Put simply, it’s eCommerce’s answer to Black Friday.
As soon as the sun sets on the beloved American holiday, Thanksgiving, brick-and-mortar retail stores across the nation open their doors to consumers, inviting them into the biggest sale of the year known as Black Friday.
Shoppers spill through entryways, tripping over one another to snatch deeply discounted items off retail shelves. The frenzy is due in large part to the Christmas season that’s right around the corner. If a consumer plays their cards right, they can accomplish all of their Christmas shopping in a single evening thanks to Black Friday deals.
In the early 2000s, however, the burgeoning eCommerce market knew it was missing out, but instead of launching Black Friday deals of its own, the entire industry claimed the Monday following Thanksgiving for itself, known as Cyber Monday. For 24 hours, consumers could receive even better discounts while shopping online from the comfort of their own homes.
As of last year, Cyber Monday pulled in a whopping $10.8-billion in online retail sales, which represents an increase of 15.1% growth from the prior year of 2019.
Today, the upcoming Cyber Monday sales are expected to generate a seismic $11.5-billion in sales.
If you want a piece of the revenue pie, use the following tips to drive your Cyber Monday sales:
● Offer Product Bundles
● Advertise on Facebook
● Create an Amazon Seller Site
When it comes to holiday shopping and purchasing gifts, consumers love product bundles. Product bundling is a sales technique that groups several complimentary items together to be sold as a single unit for one price. Packaging the bundled products so that they appear artfully arranged is important.
By offering your online shoppers product bundles, you will naturally increase the average order value, move more products, and decrease your marketing and distribution costs. Just be sure to clearly state the exact savings per bundle so that shoppers know it’s more cost-effective to buy bundled products than those products individually.
Feeling overwhelmed and unsure of where to start in terms of packaging and branding your Cyber Monday product bundles? FTx 360 offers creative services that can handle everything from designing branded packaging to marketing your Cyber Monday product bundles online.
Running a Facebook ad campaign can help you crush your sales goals this Cyber Monday. ECommerce retailers who pour their hearts, souls, and budgets into well-designed Facebook ads that run for a full month before Cyber Monday are sure to see big financial returns, but the competition will be fierce.
Your ad should feature one strong visual image with clear branding and one CTA button, also referred to as a call to action button. This is not the time to use a lead generation CTA. You want your audience to click directly to your eCommerce site so that they can start shopping ASAP. If you have a Facebook Shop, all the better. Link your CTA to your Facebook Shop. This way, consumers can begin checking out your products and adding items to their Wish Lists that they can officially buy on the big day, i.e. Cyber Monday.
Setting up a targeted Facebook ad campaign that not only garners impressions but also maximizes click through rates and conversions is easier said than done. Get the greatest bang for your advertising buck with FTx 360’s social media marketing services. Our marketing specialists can target your audience and launch your Cyber Monday campaign today.
You might be thinking that the last thing you want to do is invest in Amazon when, for the most part, you’re certain that Amazon is your biggest competition. Well, you’re right and you’re also hurting your business. The fact of the matter is that Amazon is the #1 platform that consumers turn to for their online shopping, which means that if you don’t have an Amazon seller site, you’re running a very high risk that consumers will choose to shop with your competition simply because they’re on Amazon and you aren’t.
Creating a Seller Account on Amazon doesn’t have to be a major production. If you’re skeptical, you can actually begin selling from your customer account. However, we recommend making a formal Seller Account. The process is equally, if not less, complicated as creating a Facebook and Instagram Shop, which is to say you can be up-and-selling on Amazon within hours. The best part about using Amazon for your Cyber Monday sales is that Amazon’s platform handles payment processing and shipping parameters. All you have to do is import and organize your product images with descriptions, market your Amazon Cyber Monday deals, and fulfill orders once they start pouring in.
Want expert help navigating the ins and outs of launching an Amazon seller site that seamlessly integrates with your Point-of-Sale system and eCommerce website? Thanks to the nature of our interdepartmental teams, FTx 360 does it all and can amalgamate our eCommerce services and marketing automation services to meet your business needs.
There are so many more lucrative digital marketing tools you can and should include in your Cyber Monday marketing strategy… like:
● Launching Personalized Email Marketing Campaigns
● Minimizing the Number of Clicks to Purchase on Your Website
…but we’re going to wrap this article up for the time being.
Check out 5 Marketing Tips and Ideas for Your eCommerce Site as well as How to Set Up an Instagram and Facebook Shop if you’d like to explore additional marketing tactics you can use right now to boost Cyber Monday sales and your overall revenue throughout the upcoming holiday season, and beyond.
A call to action, or CTA for short, is a digital marketing term that refers to a prompt that invites users to take a specific action, such as clicking a button or entering their email addresses into an online field.
Call to action buttons can be found in every type of digital marketing campaign, including email campaigns, PPC ads, social media marketing campaigns, and even SMS text campaigns. In indirect forms of digital marketing, like blogs, you will also find CTAs such as invitations to leave comments below a blog article and social media posts that ask followers to “like, share, and follow.”
Common examples of CTAs include:
● Sign Up
● Learn More
● Get Started
Call to action buttons help to guide potential customers through the buying journey. When you place smartly worded CTAs strategically across your online platforms, you can increase the CTR, or click through rate, of your campaign while simultaneously reducing the bounce rate. In short, CTAs improve conversions and boost revenue, results that every business owner should want.
Are you eager to incorporate effective CTAs into your digital marketing campaigns? Skip the article and contact FTx 360 right now! Or you can…
…read on to learn about the different types of CTA buttons you can use in your digital marketing campaigns to convert curious visitors into paying customers.
This type of CTA works best for businesses that sell software as a service, but can also benefit any company that offers subscription packages. According to GrooveHQ.com, offering a free trial can increase conversions by 328%. If you’re trying to sell a product or service that’s especially complex or “niche,” and your brand isn’t well known, then offering prospective buyers a free trial should set their mind at ease and generate positive word-of-mouth marketing in the interim. Once the free trial period has concluded, users will be all the more inclined to sign up for a paid subscription.
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You can use a Free Trial CTA on your website landing page, in a paid social media advertisement, or anywhere in-between. But you’ll first need to decide whether the free trial should be for 30 days or 14 days. It’s also a good idea to include a feedback survey towards the end of the free trial period.
Remember, the purpose of the free trial is to convince users to purchase the product or service, so aim to offer them just enough days to get them hooked. Then, be sure to keep an eye on the conversion rate of free trial users who end up purchasing the product or service after the trial has concluded. If users aren’t converting into customers, you’ll need to evaluate both the cost of the item and its perceived usability based on the feedback surveys.
When you state the greatest benefit of your product or service, your call to action will be all the more powerful. This type of CTA—the “Obvious Benefit” CTA—can be used to make a strong argument to consumers. For example, consumers might not automatically know that your product ordinarily costs thousands of dollars. By including the regular retail value as part of your CTA strategy, you can effectively convince people to buy the item at its current discounted price. You can use two buttons, or a blurb and a button, when designing your Obvious Benefit CTA, like we’ve done here:
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As you can see, the first line of the CTA states the obvious benefit of having a high-speed website. The second line of the CTA, which is the clickable button, clearly states what the visitor will receive once they click, namely their website speed will be analyzed. Obvious benefit CTAs are ideal for your email marketing campaigns, as opposed to paid social media campaigns, because email recipients are qualified leads, generally speaking, who will be more likely to click. Also, emails allow for a greater opportunity to make a structured argument to your readers.
The main thing to watch out for when using Obvious Benefit CTAs is the CTR. If your CTA click through rate is unusually low, it could be the result of convoluted or confusing verbiage used in the call to action itself. Are you trying to use a statistic to convince people to click? Make sure the statistic and its correlating point are crystal clear.
Social Proof CTAs are all about proving how popular your brand, products, and services already are, in order to convince consumers that they should give your business a try. In order to pull off using social proof in your CTAs, you’ll first have to gather data about your brand. What can you brag about? Do you have over ten thousand WordPress blog subscribers? Have you just surpassed fifty thousand YouTube followers? Whatever milestones you’ve reached as a business can be leveraged to develop a strong CTA. Just make sure that you aren’t embellishing your stats.
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It should come as no surprise that Social Proof CTAs work really well on social media. Try building a positive customer review into your Instagram CTA, or include the latest industry award your brand received in your next Facebook lead generation CTA. Even if your company is new and you haven’t garnered a ton of “social proof” yet, you can still leverage one of your recent achievements to create a powerful CTA, especially if you use video for your social post or ad.
Yes, video. Right now, social media video content far surpasses photo and image content when it comes to increasing engagement. When using video, you don’t need to write out your social proof in your caption. Instead, you can directly tell your audience why your brand is awesome and what you can do for them. For example, run an Instagram & Facebook ad campaign featuring a video where you tell viewers, “We’re the first organic vitamin company to obtain USP certification for ingredient purity and potency!”
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Are you looking for an affordable digital marketing agency to handle all of your marketing campaigns, including custom lead generation strategies that utilize the CTAs we covered in this article? FTx 360 offers social media marketing and email marketing services that include campaign handlings and marketing automation to simplify your life and change the way you do business. Contact us to learn more.
The restaurant industry is chock-full of competition. In order to stand out and succeed, restaurateurs must provide diners with delicious meals and impeccable service, and that’s not all.
Restaurants must also provide diners with convenience, community, and conversation.
In other words, today’s diners expect to have an excellent experience, from the moment they decide to dine at your restaurant to the moment they sign the bill, and beyond.
They want ordering and dining options that are convenient. They want to feel welcome when they dine-in, and when they post photos of their meals on social media, they want to feel like they’re part of a community. Whether ordering delivery from home, picking their orders up from the curb, or meeting their friends at your restaurant, your customers are going to want to talk about their experiences online, in either a positive or negative light.
If you’re only offering food and beverages at your restaurant, you’re missing out. But the good news is that providing your diners with so much more than just a menu isn’t beyond your reach.
Give your diners an excellent all around customer experience by implementing these 5 powerful restaurant marketing strategies that are designed to help you retain loyal customers and increase revenue.
Mobile apps spell convenience, plain and simple. Does your restaurant offer customers a mobile app with ordering and payment options? This is not to be confused with a responsive web design that functions smoothly on smartphones, though it wouldn’t hurt to make sure your site is responsive. If you haven’t launched a mobile app for your restaurant, consider investing in a white-label app.
Here are some reasons to provide your customers with a mobile app:
● Consumers prefer in-app ordering above any other online ordering method
● Restaurant mobile apps help to increase customer loyalty
● A mobile app is a digital marketing tool that will give you direct access to your customers
Successfully marketing your restaurant can be tricky due to the fact that you’re not aiming to target a nationwide or worldwide audience. Quite the opposite, in fact, your goal as a restaurateur is to draw a local crowd of customers to your business. Using the hashtag #foodie on Instagram and maintaining a recipe blog are actually not going to cut it. Instead, focus your marketing locally by enhancing your Google My Business page. Add the Bookings feature to your GMB page, and enable the Check In feature on your social media pages.
Increase local SEO by incorporating the following ideas:
● NAP optimization is as simple as adding your Name, Address, and Phone Number to your business website
● Plug local SEO into your website content and GMB description to rank as high as possible on SERP
● Use geo-targeting in any social media advertisements you plan on running
Customer loyalty rewards programs have long since been proven to be one of the most effective marketing strategies for increasing customer retention and boosting sales. For restaurants, loyalty programs can be especially beneficial because they incentivize diners to try new menu items, increase order sizes, and return more frequently. You’ll want to choose a loyalty platform that comes with a mobile app and integrates with your online ordering system. We recommend the Loyal~n~Save platform.
Loyalty programs benefit both diners and restaurants in the following ways:
● Restaurant loyalty members dine 20% more often and spend 20% more per visit
● A loyalty program is a powerful marketing tools that enables you to launch email marketing campaigns, SMS text campaigns, and in-app push notification campaigns
● Loyalty programs include built-in CRM that will help you maximize the personalization of your marketing campaigns
It’s almost as though certain social media platforms were made for restaurant marketing. They say that experiencing a tasty meal begins with drinking in the sight of the food. You can give your diners a virtual taste of all that your restaurant has to offer by posting high quality photos of your dishes on Instagram and Facebook. An even better marketing idea is to include videos on Facebook Live, Instagram Stories, and YouTube that feature your chefs and cooks preparing your most popular meal items.
Consider the following your high-quality action plan:
● Encourage your customers to post photos of their meals on social media to increase word-of-mouth marketing
● Add your best photos and videos to your Google My Business page, and thank your online reviewers who do the same
● Include high-quality photos in your email marketing campaigns
Consumers rely on customer reviews to help them make purchasing decisions. Unlike other types of businesses, restaurants face extreme challenges because they must provide excellent food and outstanding service. A perky waitress is not going to make up for a bland dish, for example, which means that one subpar aspect of a customer’s dining experience can lead to a low-star review. Restaurants are held to such a high standard, in fact, that you would be remiss to overlook the importance of online reputation management and marketing. Even if you receive a poor customer review, there’s a lot you can do to correct it both publicly and privately.
Guard your online reputation in these ways:
● Respond to all reviews, both positive and negative, but avoid using autoresponders
● Strategically use loss leaders, such as a free dish or drink, to reward positive reviewers with surprise-and-delight and to assuage unhappy diners who left negative reviews
● Hire an online reputation management and marketing agency to leverage positive reviews and mitigate negative ones
FTx 360 offers unique, sure-shot marketing techniques for restaurants that are designed to attract and retain customers while spreading brand awareness locally across social media platforms and Google.
Our digital marketing services include website design & development, eCommerce solutions, content writing & marketing, email marketing, social media marketing, and other creative services that will transform your restaurant business into a growing enterprise.
Contact our marketing team to get started.
Have your eCommerce sales plateaued? Have they dropped off altogether? What if your eCommerce sales are barely increasing?
There’s actually a lot you can do to drive online traffic to your website and boost eCommerce sales. We’re talking about digital marketing. Implementing the right digital marketing strategy can effectively increase the number of shoppers who visit your website as well as increase the number of sales transactions that occur daily.
You might be thinking, what is “the right digital marketing strategy” exactly?
The answer to that question is tricky, and could depend on the nature of your business and your target audience. For example, if you own a B2B company, then the strategies you use to target potential customers will be different than if you own a B2C retail store.
That being said, there are a handful of digital marketing strategies that will deliver powerful results regardless of your industry or market.
Here are five marketing tips and ideas for your eCommerce site to help you drive website traffic, turn visitors into customers, and increase revenue.
Your eCommerce website visitors will not be able to touch, examine, or handle the products you’re selling, which is why the visuals you provide on your site are so important. Even if you’re selling SaaS or other services on your website, we recommend that you enhance the visuals as much as possible. What do we mean by that?
Instead of merely using a few product photos, include many high-res photos and a zoom-in function that visitors can use to examine the product in question. If possible, use 3D images of your products as well, and integrate “turning and rotating” capabilities so that shoppers can get a 360° view of the items you’re selling.
Try including a video tutorial or virtual tour of your SaaS, if applicable. When potential customers are able to watch a video demonstration of how your cloud-based software interface works, they will gain a better impression of the platform and be more likely to subscribe, enroll, or buy.
Digital marketers know that it’s far easier to retain an interested customer than it is to interest a brand-new one in shopping for the first time. This fact is true for both brick-and-mortar retailers and eCommerce websites, which is why all types of businesses dedicate a substantiation portion of their marketing efforts to targeting their existing customer base.
Your eCommerce site should have built-in features that enable shoppers to create their own secure accounts. These accounts should also have a Wish List feature that shoppers can use to “save” items to their Wish Lists. You can design personalized email marketing campaigns to remind customers about their Wish List items.
This marketing idea works best when the Wish List reminder emails contain detailed, relevant information. For example, don’t just remind a recipient that they never bought the sneakers on their Wish List. Instead, include customer reviews of those sneakers, offer the recipient a “buy this product now” discount code, or provide them with another incentive that will reward them for acting fast.
User-generated content is any digital content that is created by users, consumers, and “regular people” and not by a company or brand. User-generated content is typically found on social media platforms, but you can also find UGC across the internet. For example, a Google My Business customer review can be considered a type of UGC.
User-generated content that features your products or services is a form of word-of-mouth marketing. When business owners like you recycle user-generated content on their own platforms, it has the same effect. UGC tends to resonate with consumers. Consumers trust the opinions of other shoppers far more than they trust traditional advertising claims, which is why you should definitely incorporate UGC into your marketing strategy.
Try turning five-star customer reviews into social media posts. Retweet and repost UGC that features your products or services. Partner with social media influencers and ask them to post “unboxing” videos that feature them opening your products and using them in such a way that inspires their social followers to try your brand.
In an article we published earlier this month called How to Set Up an Instagram & Facebook Shop, we discussed the importance of why eCommerce retailers should set up Shops on both of these social platforms, and you should definitely check out the article when you have time. The biggest point we made was that when eCommerce retailers decide not to set up social media “shops,” they actually miss out on a lot of sales.
You’re probably thinking that you don’t need mini-eCommerce shops on social media when you already have the real-deal i.e. a fully-functioning, responsive, mobile-friendly eCommerce website. We get it. But we’re here to tell you that, nope, you’re wrong #sorrynotsorry. For today’s consumer, convenience is everything, which means that unfortunately, your Instagram visitors might not be willing to navigate out of the IG app just to shop on your eCommerce site.
The marketing possibilities that will result from having an Instagram and Facebook Shop are endless. Once your Shop is functioning, you can tag specific Shop items within your social posts, Stories, and even in the description boxes of your Facebook Live broadcasts.
Our final marketing tip today will help consumers emotionally connect with your brand, which is necessary if you want to gain and retain loyal eCommerce customers. Feature your company’s values in your marketing campaigns. In other words, we recommend that, first and foremost, you advertise what you stand for. Once you convey to your audience your brand’s ethos, then you can suggest relevant products that they might be interested in buying.
Of course, not all of your marketing campaigns and social media posts need to be focused on the issues that your brand cares about, but a portion of them should be. This will benefit your sales, too, because while the sneakers that you sell might not be a “conversation starter,” the social issues that you care about certainly will be.
The more comments, likes, and engagement your social media posts accumulate, the faster brand awareness will spread online. And the resulting brand recognition will attract website visitors and increase eCommerce sales.
Do you need help marketing your eCommerce website? FTx 360 offers a full suite of eCommerce site development and marketing services that can help drive online traffic to your website and convert visitors into customers that return to shop time and again.
Our web designers work with scalable, easy-to-use eCommerce platforms such as Shopify, Magento, and BigCommerce. Allow our skilled experts to revamp your site to optimize conversion rates.
If your website already functions beautifully, but your conversion rate is low, consider trying our digital marketing services:
● Organic SEO—Our affordable SEO services will insert targeted, relevant keywords into your website content to generate organic, refined, and consistent eCommerce traffic.
● Local SEO—Our local SEO services can optimize your web pages according to the location or locations that you want to rank in to drive organic traffic.
● Social Media Marketing—Our social media specialists can design and implement outstanding social media marketing campaigns for your company that will attract users, convert followers into customers, and turn customers into brand ambassadors.
● Product Copy Creation—Our creative content writers can produce accurate, SEO-friendly descriptions for your products and services that will engage your website visitors and boost your sales.
● Payment Gateway Integration—Our webmasters can integrate the leading payment gateways into your eCommerce site so that you can provide your online shoppers with multiple payment options and secure transactions.