Increasing the search engine ranking of your website is probably one of your top priorities if you’ve landed on this blog post.
Did you type “increase organic ranking” into Google’s search bar, discover our blog title, and click its blue-hyperlink title to learn more? If so, then you are a part of our website’s “organic traffic,” and the fact that you’re here will help to naturally increase our website’s “organic ranking” on Google.
So, thanks for that!
Your website’s daily visitor count is impacted by two factors, which are organic web traffic and traffic from paid advertisements and other lead generation strategies. Interestingly, Google values and rewards organic traffic more than any other form of traffic. This means that your website’s Google search engine ranking is actually based solely on organic traffic.
But we don’t need to convince you of the importance of increasing your organic ranking on Google and other search engines. We know why you’re here, so we’ll cut to the chase right after we try to convince you that if you really want to increase your organic ranking, you should contact our digital marketing specialists and we’ll tailor a customized SEO and SERP strategy for you that works. FTx 360 is a transparent digital marketing agency that serves both B2C and B2B businesses of all industries at affordable prices. Don’t believe us? Use this Build Your Own Quote form and see for yourself! Chances are, we’ll get back to you with a personalized quote before you even finish reading this article!
Now, let’s get down to SEO business… Here are 8 tips to increase organic ranking…
Google uses mobile-first website indexing algorithms, which means that if your website is not mobile-friendly, we have some very bad news for you. Your site isn’t getting ranked. Yikes! Drop everything right now and take the time to turn your desktop-configured website into a responsive, mobile-friendly one. Google has published an extremely helpful Mobile-first Indexing Best Practices Guide you can use. The same guide will help you confirm that Google bots will be able to crawl and index your website without issue.
You’re probably aware of the importance of using outbound links, also known as external links, in your web content. But what are you doing to increase the number of backlinks to your website? Backlinks are when other websites use your web page URLs as their own outbound links. When other websites link to your site, it elevates your standing with Google, and if those other websites hold a high Google ranking, then it can benefit your site’s ranking even more. Think of it as popularity by association, which is another form of “social proof.”
Let’s get down to brass tacks. The more backlinks you have to your website, the greater the chance that Google bots will presume you’re an authority in your field and should therefore be elevated in the SERP ranking. In the spirit of popularity, you’ll need to get social if you want to increase your backlinks. Meaning, you might need to send a few emails or—gulp—pick up the phone and ask reputable, non-competing websites, bloggers, and other influencers if they would like to exchange links with you wherein they hyperlink to your URLs on their sites and you do the same for them.
One of the biggest impactors of your Google ranking is the frequency with which you publish new content. New content, whether it be a new product description page, new landing page, or entirely revised website, provides Google with additional SEO keywords that it can use to recommend your website to search engine users. As users discover your website via Google, Google will assess the inbound traffic and reward your website accordingly by elevating its ranking. If you’re only publishing new web content on your site once a year, your organic ranking is probably going to fall lower and lower down in the search results.
The easiest “fix” to frequently generating new SEO might seem easier said than done, but we believe in you and know you can do it! By simply adding a blog to your website and committing to regularly publishing an article, you will naturally add SEO keywords to your website and the long-term accumulation will positively impact your Google ranking. Ideally, if you published two articles per week that each totaled 2,000 words, your SERP ranking would rise faster than a bun in an oven, but no one expects you to set the bar that high. In fact, regularity is more important than article length. If you can only publish one micro-blog every other week, then do it, stick to it, and the results will speak for themselves.
Elevating your search engine ranking is only helpful if you’re generating the right kind of web traffic. What is the right kind of web traffic? Web traffic that contains interested consumers who quickly convert into paying customers. It’s really not going to matter if you’re #1 on Google SERP if 100% of your web traffic contains twelve-year old French girls who are in no position to buy the used cars you’re selling in Boise, ID. Make sure your keywords and longtail keyword phrases will successfully target your ideal customer by using Google’s Keyword Planner.
A meta description is the readable description about your website that Google users see beneath your website title in the search results. Meta descriptions are elements of the HTML of your website, and typically range from 100 – 160 characters in length, or 22 words. Relevant meta descriptions that include a few targeted keywords tend to perform the best. Because the meta description of your web page is the main deciding factor of whether or not a user clicks or scrolls, you’ll want to make sure that the content is compelling, clear, and also attractive. With that in mind, be sure that your web domain page titles, otherwise called <title> HTML tags, are concise yet descriptive; and make sure that your ALT tags, which are additional HTML elements, include essential keywords.
Finally, after all the work you put into increasing your organic ranking on Google and other search engines, it’s important that you’re able to track your web visitors and tally all the leads your website generates on a daily, weekly, or monthly basis. This is because elevating your SERP ranking is really only half the battle. The other half involves making sure the results really are benefiting your business in the form of expanding your customer base and increasing your revenue. The Google Search Console and Google Analytics can provide SEO insights that you can leverage to adjust and improve your SEO and SERP strategies.
That concludes our tips to increase your website’s organic ranking, which means it’s time to either roll up your sleeves… or give us a call. The marketing specialists at FTx 360 would love to work with you to drive web traffic and boost engagement!
Have you ever walked into a house and fallen in love with the atmosphere? Everything from the home furnishings to the stylized decor to the archways that connect each beautifully laid out room contributed to the wonderful experience you had while there. At the time, you might not have been aware that an architect had to draw up blueprints and contractors had to construct the home, first and foremost, in order for the interior design team who came in next to paint, furnish, and decorate. You see, your experience at the house, which left a lasting impression on you, would not have been possible without the architect and the contractors who built according to the blueprints.
In the same way, the specific experience you have on any given website would not be possible without the architect of the website, otherwise known as the lead web developer, and his or her team of builders who are the web developers that actually construct the website by writing coded language.
Producing a final website is not possible without a web designer, or website design team, just as a house would never go on the market until the walls had been painted, the floors tiled, and the overall decor arranged to give the best impression to prospective buyers. Today, we are going to focus on web developers, but if you would like to learn more about web designers, check out Web Design Trends, which goes into detail on the subject.
In this article, you will learn about website developers, what they’re responsible for, and what they can do for your business. Frontend, backend, and full-stack web development skills are just the beginning of what professional website developers bring to the table. They also create the basic structure and presentation of a website using website scripting languages. All-in-all, their work greatly impacts SEO, inbound marketing, and even revenue increases. Keep reading to discover everything there is to know about web development and what hiring a web developer can do for your company.
A website developer is a skilled programmer who specializes in building “World Wide Web” applications, i.e. websites.
The anchor of a website, which is the bedrock that web developers build upon, is a URL. In today’s competitive market, all websites use “custom domains.” A custom domain, also referred to as a vanity URL, is the branded website name that appears in the address bar of every web browser. Custom domains are not free and must be purchased by a qualifying provider and registered.
There are three primary types of web developers who build out custom domain URL websites. These are frontend developers, backend developers, and full-stack developers. Let’s take a look at what each of these three types of developers do.
As you might have guessed, just as the “frontend” developer is responsible for everything website visitors will see, the backend web developer is responsible for everything that happens behind the scenes in order to make a website function. Their territory is often referred to as the “server-side,” because backend developers work on the “guts” of the website within the server, application, and database. In order to ensure excellent UX, or user experience, backend developers collaborate with frontend developers as they develop code.
Highly experienced web developers generally go beyond offering either frontend or backend development services. Instead, these developers learn both sides of the development equation. Any website developer who offers frontend as well as backend web development is called a “full-stack web developer.” Known in the industry as development geniuses, full-stack web developers do it all because they know it all.
Whether you hire front-end and back-end developers or hire a single full-stack developer, your web developers should be mindful to build MarTech into your site for you. Shorthand for “marketing technology,” the term MarTech refers to any marketing software solution that helps marketers research, strategize, execute, analyze, and optimize their campaigns across all digital platforms. MarTech combines marketing with technology, and oftentimes marketers will consolidate multiple MarTech solutions into a stack, known as a MarTech Stack. The purpose of utilizing MarTech is to improve engagement with customers and drive sales, and yes, really smart web developers will build your website with your future marketing strategies in mind.
Short for “cascading style sheets,” CSS directly impacts the experiences visitors have when they interact with a website. CSS programming language modifies and enhances HTML to define the website’s layout, formatting, and overall presentation. This programming language is considered a cornerstone technology for the World Wide Web. Like HTML, web developers are experts in CSS due to the fact that reliable, functional, well-performing websites cannot be built without this essential language.
Website developers have a massive responsibility—to provide the best user experience, or UX, possible. Since web developers construct the layout of a website, which involves working closely with website designers, they are responsible for creating visually interesting and experientially engaging web pages that load fast and perform excellently. This means that web developers take extreme care when developing landing pages and optimizing websites for their inbound marketing potential, which includes coding opt-in forms and other marketing CTAs right into the web pages
themselves. Let’s take a look.
Landing pages have many synonyms, such as a lead capture page, squeeze page, and destination page, to name a few. Whichever term is used, this type of page refers to a single web page that’s
used as part of a digital marketing CTA for lead generation. For example, when an internet user clicks on a SEO search result, marketing email, or online advertisement, they are directed to the landing page that the web developer has set up. Landing pages typically display content that’s relevant to the user’s search or the ad the user clicked. And yes, a savvy web developer will be your best bet for including lead generation capabilities like this on your website.
A savvy web developer is also your best bet for connecting effective inbound marketing channels to your website. Inbound marketing strategies include content marketing, SEO, social media, blogs, and other digital marketing methods that draw consumers into a business’ marketing funnel. Inbound marketing campaign content places an emphasis on personally connecting with consumers and solving consumer pain points, which indirectly promotes the business’ products and solutions. Put simply, inbound marketing is any strategy that helps potential customers discover a business or
As we mentioned, opt-in forms and other CTAs are coded right into your web pages by your web developer. These forms and CTAs appear on websites and function as data collection tools. When a lead fills out an opt-in form on your website, information about the lead is automatically gathered and stored for you to leverage in the future during your marketing campaigns.
Web developers, as you can see, are truly responsible for the fate of the websites they develop.
SEO, or search engine optimization, refers to the objective of driving online user traffic to a website by elevating the website’s standing with search engines such as Google. Ideally, businesses want their websites to appear on the first page of Google’s search results whenever a user is looking for a company like theirs. Using relevant keywords within web content optimizes search engine ranking. Keywords are words, phrases, or questions that a Google user might type into the search bar in order to generate a list of possible websites relevant to their search topic. The term SEO only applies to non-paid, organic search results. Web developers contribute to the SEO of the websites they develop.
As a business owner, you want to maximize your daily site visitors. A “site visitor” is any internet user who lands on or navigates through your website. Websites collect valuable visitor data, including IP addresses and cookies, to determine how many unique site visitors have visited each web page, where those site visitors came from, and what actions they took while visiting the website. This is data you want, which means optimizing your website for SEO is a must. What can you do with visitor data? A lot. By analyzing the number of visitors that land on your website, you will learn important metrics such as the overall visitor frequency along with crucial demographic information. This information can then be leveraged during the creation and publication of additional website content to improve website traffic and increase sales revenue.
Launching a blog is easily the most worthwhile strategy in terms of integrating new SEO into your business website, so be sure to ask your web developer to include a blog on the site they develop for you. By featuring a blog on your website, you will organically begin to build brand awareness, improve SEO, drive website traffic, and increase revenue. Short for “web-logs,” blogs are actually considered an original social media platform for two reasons. Posts can be published frequently to immediately engage an audience, and discussions are often triggered based on the articles’ content. These discussions unfold in the comments section beneath each post. By including opt-in forms within your blog posts and automating the publication of each article, you can effectively convert website visitors into loyal customers.
Another effective SEO strategy involves using “dynamic content” on your website, and any web developer worth his or her salt will program your site using dynamic content. Also called adaptive content, dynamic content refers to the component on web pages that changes the page’s content based on visitor data, behavior, and preferences. Because these content changes can be automated, dynamic content keeps site visitors engaged while freeing up marketers to focus on other tasks. Changing the content naturally updates the web page’s SEO, which can improve search engine ranking.
Business owners who want to avoid hiring a web developer and who are not prepared to learn how to use HTML editors and in-line coding themselves might opt to use a WYSIWYG website building platform instead.
Instead of writing web page code and building your website from scratch all on your own, you could opt for a What You See Is What You Get, or WYSIWYG, website building platform. These user-friendly platforms come with rich text editors, drag-and-drop editors, and point-and-click editors. In other words, a WYSIWYG platform will enable you to quickly build and edit your website once you have chosen a template from their CMS. Let’s take a look.
CMS, or content management systems, provide users with technologically simplistic templates. These templates can be edited with drag-and-drop features, as we mentioned. The user-friendly nature of website builders with CMS allows the user to construct a fully functional website or eCommerce store without the help of a professional web developer. This is due to the fact that the CMS platform itself handles all of the basic backend infrastructure. Once your WYSIWYG website is established, the CMS software platform will help you create, manage, modify, and schedule all of your content in an organized, easy-to-execute manner.
Let’s take an in-depth look at “point-and-click” editors, “drag-and-drop” editors, and mobile-optimized responsive website design so that you’re fully informed in case you choose to go the WYSIWYG route.
Point-and-click editing is a design feature that empowers the user to add elements of code into web pages without having to formally program that code into the backend. Point-and-click editor allows the user to easily add plugins, source buttons, and code snippets among other widgets to the pages of their website or eCommerce store without having to rely on a web designer. Businesses can also invest in free-standing point-and-click editors to create, write, and revise their Wikipedia pages and other online business encyclopedias.
A drag-and-drop website builder enables users to create a website without having to learn CSS commands or write code. The user simply selects a basic layout theme from a library of professionally designed templates and proceeds to drag-and-drop widgets, fill in text, and make other alterations to personalize the site for their business. Drag-and-drop website builders give business owners the freedom to build their websites exactly as they want and easily update their web content without having to rely on a web designer or agency.
A mobile-optimized responsive website design template is a build-your-own-website template that has been designed to display correctly on all devices for optimal viewing. The templates themselves are coded to automatically adapt to any screen size and orientation so that the website looks great, functions well, and is easy to read on computers, smartphones, and tablets. If you opt to build your own website instead of hiring a professional web developer, then be sure to choose a web building platform that offers mobile-optimized responsive web design templates.
At the end of the day, your business website has the potential to be your most powerful digital marketing tool. When visitors land on your website, they read the home page, navigate through the entire site, and decide whether or not to purchase your products and services based on their experience interacting with your website. For this reason, making sure that your website performs excellently is the most important thing you can do for your business.
Is your website performing as well as it should? Our article, What Do Customers Look For in a Website? can help you determine where your site stands in the eyes of consumers, so be sure to give it a read.
If your website or eCommerce store isn’t performing as well as it should, you could try your hand at constructing a new site using a WYSIWYG web building platform like Squarespace, Wix, or Weebly… Or you could have the website development team at FTx 360 handle your site for you. Our web developers work hand-in-hand with artistic website designers to produce stunning websites that strike a perfect balance between beautiful and functional, and our websites always load properly on mobile devices. Contact us to check out our portfolio or get your project started with our web development services today.
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On a global scale, approximately 547,200 new websites are created every single day. As of the publication of this article, 24 million eCommerce sites across the world are actively selling products. According to data compiled from IBISWorld, U.S. eCommerce sales reached $211.5 billion in the second quarter of 2020, which represents a 44.5% increase compared to the second quarter of 2019.
The eCommerce sector, regardless of industry, is extremely competitive. The market is growing exponentially. But don’t worry. Your eCommerce business isn’t automatically doomed to get lost in the fray. There are plenty of marketing strategies you can implement today that will increase sales tomorrow, next week, next month, and next year.
In this article, we’ll show you how to promote your eCommerce website using 5 marketing ideas that work.
Search engine optimization is a marketing method that uses targeted keywords and longtail keyword phrases to elevate a website’s ranking on search engines such as Google. SEO typically refers to organic, non-paid keyword strategies. The desired result of any SEO effort is to increase a website’s online visibility and traffic. Check out What Is SEO? to learn specific SEO strategies, including how to generate relevant keywords.
49% of marketers report that organic search engine optimization has the best ROI of any marketing channel, according to Search Engine Journal.
Devising an SEO strategy for your eCommerce site includes three areas, each with its own steps:
● First, you’ll have to do a little research to figure out the frequently searched words, terms, and phrases that search engine users typically type into the search bar. You can identify these SEO keywords by using Ahrefs, Amazon, Google, or any SEM tool.
● Next, you’ll need to create new content with the keywords you’ve selected. You could revise your eCommerce Home Page using keywords, or spruce up your product descriptions with them. This second step of plugging fresh keywords into your site should become a periodic practice.
● Finally, you’ll need to analyze the impact of those SEO keywords, using Google Analytics or another tool that measures the success of your SEO strategy.
Multichannel marketing for an eCommerce company refers to diversifying your sales platform. Yes, your eCommerce site is obviously your primary sales platform. But in today’s competitive market, businesses succeed online when they meet their customers’ wants and needs, including their preferences for where they want to shop. Facebook has made buying online extremely convenient, and the same can be said about Amazon. By opening a Facebook Store, you can cater to consumers who want to shop there, and others that prefer to visit your website can access it through Facebook via the URL you provide.
By the year 2040, an estimated 95% of all purchases will occur online through eCommerce, according to Nasdaq.
Spread your brand across multiple channels to diversify your sales and income streams. Follow these steps to get started:
● Research where your potential customers are congregating online. Are they on Instagram the most, or do they fill up the comments sections of YouTube? Find out so you’ll know where to focus your efforts.
● Focus on the top 3 channels where your potential customers spend their online time, then develop posting strategies on those platforms. By engaging users, they will begin to view and interact with your brand, which will lead to sales through those platforms if not your eCommerce site.
● Since multichannel marketing is all about creating different paths for consumers to travel in order to get to the purchasing stage of their shopping experience, it’s okay to start small, as long as the customer journey is easy and rewarding.
If you have an advertising expense budget, the best way to allocate your funds in 2021 is into podcast advertisements. Yes, it’s true. Regardless of the overall popularity of a podcast, the fact of the matter is that podcasts garner very loyal audiences, and those audiences tend to be comprised of specific demographics. This means that the podcast itself has already corralled your ideal customers, and by buying ad space, you can speak to all of them at once.
54% of podcast listeners will lean towards buying products that were recommended on podcasts, according to Edison Research.
Narrowing down the best podcast to invest in requires a little research. Start with these initial steps:
● Contact podcasts that are relevant to your industry to find out the size of their listenership and the costs for different ad spots. The ad sales department should be able to send you a demographic report that organizes their audience by categories such as age, gender, location, and interests, among other variables.
● Choose the most affordable ad spot. This could be a shorter pre-roll or post-roll spot, which will play at the beginning or end of the podcast episode. Pricier spots typically play in the middle of the podcast when listenership is the highest.
● Lastly, you’ll need to record a high-quality audio ad that meets the technical requirements and standards of the podcast.
In terms of regularly generating fresh, targeted, relevant keywords that harness the power of SEO and directly impact your eCommerce site’s Google ranking, nothing beats a blog. Launching and maintaining a blog is a highly effective promotional strategy. Blogs expand brand reach and online presence, as well as help to validate the business as a credible authority. All of which will lead to consumer trust. For detailed tips on blogging, be sure to read Creating a Remarkable Business Blog.
63% of online consumers in the U.S. have made a purchase based on recommendations from a blog, according to the Content Marketing Institute.
Summarizing the article on blogging referenced above, here’s how you can promote your eCommerce site by adding a Blog tab and posting on a regular schedule:
● When creating the content of each blog post, aim to follow the “information, inspiration, call-to-action” format. This means that the content should inform the reader by first addressing a “pain point” they’re experiencing and then suggesting solutions to fix that particular pain point problem. The suggestions should “inspire” the reader. And finally, the article should wrap up with a call-to-action that encourages the reader to purchase the product that will “solve” their problem from your eCommerce site.
● Be sure to work your keywords into the written content. Keep the paragraphs short so that the article is easy to read. Use headings, subheadings, and bullet points to list information, all of which ensures easy reading.
● Break up the text even more with images, photos, and graphics. Include a “subscribe” button at the bottom of each post, and as you collect email addresses, be sure to use them wisely when you promote your recently published blog posts.
Over the course of 2020 and into 2021, the use of “chatbots” has risen as a prefered method of customer relationship management and customer service. Meaning, your eCommerce site visitors would probably appreciate being able to ask straightforward questions and get fast answers via a chatbot box. There are two kinds of chatbots—purely robotic or a live person. Depending on the size of your eCommerce business, you may opt to use one or both types of chatbots. A live person might not be able to accommodate a great volume of inquiries. Remember, consumers expect fast responses, so if there’s any chance your employee will take longer than 5 minutes to reply, then the safer route would be to integrate a machine-learning A.I. “robotic” chatbot.
Roughly 50% of consumers have ended up making an eCommerce purchase after interacting with the site’s chatbot, according to Drift.com.
The success or failure of an A.I. chatbot completely depends on whether or not your eCommerce site visitor can tell they’re talking to a machine-learning robot. The point being, even if you use an A.I. chatbot, you want your website visitors to believe it’s a real, live person. Here are some tips to keep you—or your hired chatbot developer—on track:
● The chatbot should exhibit a discernable degree of empathy when appropriate. Firstly, the bot must be programmed to use language properly so that it can smoothly speak with the customer typing on the other end of the box.
● In order for the chatbot to function properly, i.e. provide appropriate, relevant, and accurate answers to customer questions, the chatbot first must be programmed with all the necessary information. Also, it should be “trained” to ask the customer to provide more details when required. Remember, better answers equal better service.
● Train the chatbot to answer frequently asked questions. Depending on the nature of your business and the products you sell on your eCommerce site, you’ve probably noticed that customers tend to have a range of specific questions. Chatbots can, in fact, be trained to answer those specific questions.
Additional marketing methods that can greatly enhance your efforts to promote your eCommerce website include:
Are you ready to get your eCommerce marketing strategy started? FTx 360 offers SEO marketing and optimization plans for eCommerce businesses. Contact us to speak with a professional marketing strategist today.
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Does your company have a Google My Business page? Google My Business, or GMB for short, offers businesses a wonderful opportunity to rank on Google’s search results. When you create a GMB listing, your business and its location will appear on Google Maps, which means that anyone who is using Google to find a company like yours will see your business’ page. And the best part about GMB is that it’s completely free!
Setting up a GMB listing for your company is fast and easy, and once your listing is live, Google’s geographically specific algorithms will start recommending your business in location-based search results. Even if Google makes regular changes to its algorithmic rules, those changes won’t affect or exclude your listing when users search for businesses like yours in a specific city, town, or region.
One of the greatest benefits about GMB is that the content of your business’ page will grow. While your primary business information will remain the same for the most part, such as the address, phone number, hours of operation, and a link to your website, your page will expand as customers leave Google reviews for your business.
What this means is that in order to truly optimize your GMB listing, you will have to manage it by soliciting customer reviews and responding to them whether the review is positive or negative. You will also have to post business updates, adjust the listed hours of operation when necessary, and keep up with other maintenance as needed.
In this blog, we’ll walk you through the basics of establishing a GMB listing, as well as offer the best tips to help you get the most out of your presence on Google.
When you begin this process, following the steps below, don’t be alarmed if you discover your business is already listed on GMB. Oftentimes, this is the case and the business owner only needs to claim the preexisting listing.
Once you’ve completed the verification process, you’ll be able to beef up your listing with even more attractive information, starting with your business’ description and including photos and videos of your location, products, services, happy customers, and anything else you’d like to show visually.
Since this description appears when Google users search for businesses like yours, make every word count. You only have 750 characters to make a strong impression.
In addition to regularly uploading photos and videos as a way to optimize your GMB listing, it’s important to collect customer reviews so that your GMB page is always growing, staying fresh, and ranking high on Google’s search results. And when you have a new review, be sure to reply. It lets other Google users know that you’re involved in the customer service and customer satisfaction areas of your business.
GMB provides the following benefits to companies that create, maintain, and manage their business listings:
Want a digital marketing and SEO strategist to handle your GMB listing? FTx 360 offers a full suite of marketing solutions at affordable prices. Whether you’re interested in our consulting services or hiring us to manage all of your marketing needs, our team of experts can help your business grow. Contact us to learn more about our content marketing, social media marketing, and SEO marketing services.
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