The web design industry has experienced dramatic changes throughout 2020 due to massive shifts in the way customers browse, shop, and interact online. Unexpected consumer demands led to rapid innovations in the digital design sphere, and the web design and development team at FTx 360 has been at the forefront of implementing, adjusting, and improving trends as they emerge.
Want to know how distinguished designers plan to build their clients’ websites in 2021? The web design and development team at FTx 360 compiled a list of the latest trends that are sure to make a big splash across the internet this year.
Asymmetrical grids and layouts offer visitors a stimulating browsing experience. When a web page displays asymmetrically, visitors have to slow down just a bit to really take in the layout, the content, and the visuals. Want to try this trend yourself? There are a few simple techniques you can use that will make a big difference in the overall presentation of your site, such as collapsing the gutters, overlaying multiple elements, and embracing empty space.
Parallax scrolling brings a great deal of depth to a website. This technique originated from traditional cartoon animation for the purposes of making 2D drawings appear 3D in motion. When it comes to websites, parallax scrolling animations create the illusion that foreground images are moving faster than background images. Pretty cool, right? Parallax scrolling goes hand-in-hand with virtual reality technologies and can greatly enhance a visitor’s website experience.
Oftentimes, less is more. For this reason, websites that present minimalist designs tend to succeed at prolonging each customer’s visit, which in turn positively impacts the site’s ranking on Google and other search engines. Abstract art compositions, when integrated into a website’s design, can lend a splash of color and texture without compromising the minimalism of an entire web page. Geometric primitives like squares and circles can be arranged in complex patterns on the page so long as the colors used don’t overwhelm the content you want your visitors to focus on.
The word “skeuomorph” refers to a derivative object with decorative embellishments that mimic the original object it was derived from. Digital Post-Its for desktop and laptop computers are an example of skeuomorphs, because the digital version imitates the original. Likewise, Amazon’s Kindle is a skeuomorphic version of printed books. If an object copies the material-look and shape and functionality of the original object it was derived from, then it is legitimately skeuomorphic. Skeuomorphic imitations are used to make a new product or technology seem familiar to consumers. When skeuomorphism is incorporated in the User Interface design of a website, the visitors experience a kind of textured realism that draws them in.
What else should you and your web designer take into consideration as you revamp your business website and ECommerce store?
● Customized Content According to User Geolocation & Browser History
● Progressive Lead Nurturing Forms with Built-In CRM Integration
● Virtual Reality Tours to Maximize Interactive Content
● Digitalized Representations of Physical Products & Services to Enhance UX
● Intuitive Chatbots for a Personalized Shopping Assistant Experience
Is your website’s current design on trend? Does the layout support the best UX possible? Have you optimized your entire site to promote visitor engagement and interaction?
If not, let the website design and development team at FTx 360 revamp your business website. Our developers design sites that strike a perfect balance between beautiful and functional. Using SEO, social media integration, excellently written content, and stunning graphics, the digital marketing strategists at our web design company can take your website to the next level and beyond. Contact us to get started.
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