Your business website has the potential to be your most powerful digital marketing tool. When visitors land on your website, they peruse the home page, navigate through the site, learn about your products and services, and decide whether or not to do business with you. In other words, each visitor assesses your company, and the actual experience he or she has while checking out your website is a big part of that assessment.
Website user experience, or UX, is a critical factor that directly impacts the success of a business. These days, consumers judge books by their covers and they absolutely judge companies, retailers, and organizations by their websites. Provide excellent UX on your ECommerce site, and you’ll see a healthy increase in both sales and Google search engine ranking. Forego amplifying UX on your professional services website–or educational institution website or non-profit organization website–and the visitor bounce rate will be through the roof.
Whether consciously or subconsciously, customers expect certain criteria when it comes to the functionality and presentation of the websites they visit. Do you know what consumers look for in a website? Keep reading to find out…
Website design directly affects UX, and it
isn’t hard to understand why. Your website’s design, layout, colors, and
content create an instant impression in the minds of consumers. Most people
would agree that web design should be aesthetically pleasing. However, the
design of a website has the potential to be so much more than that.
70% of website users abandon shopping carts because of
bad UX.
The visual elements of your website and the way in which content is presented on each web page play an important role in retaining visitors.
How can you improve your website design to
enhance UX?
● Place navigation horizontally across the top of each web page
● Offer website visitors amazing deals
● Prominently display your business’s contact information
● Present one consistent, branded design on all web pages
● Add Clear Calls-to-Action
Imagine, you’ve searched Google and found an interesting website title amidst a long list of options. You click on the title, the browser opens the website, but all you see is a spinning ball, or worse, nothing at all, as the website struggles to load. Chances are, you’re not going to wait around, and neither will your customers if they encounter the same issue when trying to visit your site.
Slow-loading websites cost retailers more than $2 billion
in lost sales annually.
The speed of your website–every page of your website–massively contributes to whether visitors have a positive or negative experience. It’s imperative that you do everything you possibly can to make sure your website is fast online. Google’s PageSpeed Insights is an excellent tool you can use to assess the speed of your site.
What can you do to increase the speed of your
website?
● Resize photos, images, and graphics so that they load fast
● Use file compression to reduce CSS, HTML, and JavaScript file sizes
● Reduce website redirects
● Remove render-blocking JavaScript
● Keep server response time under 200ms
Did you know that increasing visitor engagement on your website can help improve your site’s overall ranking on search engines like Google? But how do you get visitors to stick around, toggle from one web page to the next, and most importantly shop, sign-up for your email newsletter, and enroll in your customer loyalty rewards program if you have one? What can you do to increase visitor interaction on your website?
66% of millennial consumers expect real-time interactions and responses.
When visitors land on your site, they must be presented with valuable content, an opportunity to comment and discuss what they’ve read, and clear calls-to-action, or CTAs, so that they can take the next step and more deeply connect with your business and brand.
How else can you ensure visitor engagement and interaction on your website?
● Simplify your website’s navigation
● Craft well-written content that informs and inspires
● Provide a comments section at the footer of your blog posts
● Improve your internal linking structure
● Add a search box to your web pages
Is your website performing as well as it should? Does your website’s design support the best UX possible? Do the web pages load fast? Have you optimized your entire site to promote visitor engagement and interaction?
If not, let the website design and development team at FTx 360 revamp your business website, or build you a new one. Our developers design sites that strike a perfect balance between beautiful and functional, and our websites always load properly on mobile devices. Using SEO, social media integration, excellently written content, and stunning graphics, our digital marketing strategists can take your website to the next level and beyond. Contact us to get started with our web development services.
"Marketing is enthusiasm transferred to the customer."
© 2023 FTx 360 | Website Design by FasTrax Infotech
